{"id":3149277,"url":"https://alion.io/job/safaricom-general-manager-mountain-region","title":"General Manager, Mountain Region","company":{"id":57573,"name":"Safaricom","domain":"safaricom.co.ke","url":"https://alion.io/company/safaricom","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Oracle","truth_index":null},"role":"Management","role_family":"Management","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Kenya"],"countries":["KE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":15500,"max_usd":35000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":6904},"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Agile","optional":false}],"status":"live","first_seen_at":"2026-10-23T06:53:33Z","employer_posted_date":"2026-10-23","last_verified_at":"2026-11-03T04:04:21Z","board_verified":true,"closed_at":null,"days_open":10,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":10},"description":"What we’re looking for;\nIn keeping with our current business needs, we are looking for a person who meets the criteria indicated below\nReporting to the Director Sales & Distribution, the role purpose is as highlighted below;\nRole purpose:\nThe General Manager, Mountain Region, is accountable for driving the overall commercial performance and long-term growth of the business within the assigned region. This role develops and executes localized strategies and business plans aligned to the broader organizational objectives, ensuring the delivery of revenue targets, market share growth, and subscriber performance metrics including gross additions, churn reduction, and net adds.\nThe role is responsible for establishing, managing, and strengthening strategic partnerships and stakeholder engagements across the region, ensuring the effective execution of Joint Business Plans that support the achievement of the regional mission. A key focus is on expanding and optimizing the distribution infrastructure by forging strong relationships with distributors, dealers, and other ecosystem partners to improve product availability, customer reach, and service excellence.\nThe General Manager Mountain Region embeds a robust route-to-customer (RTC) model, ensuring efficient and scalable market coverage while continuously enhancing customer acquisition and retention strategies. Through the execution of front-line marketing initiatives and localized campaigns, the role ensures consistent growth in market share and reinforces the organization’s competitive positioning by building and sustaining a strong competitor footprint within the region.\nIn addition, the role provides strategic and operational leadership across a diverse portfolio that includes sales, marketing, emerging markets, Financial services, Fixed business, technology and human resources. It ensures cross-functional alignment and collaboration to deliver integrated business outcomes, drive operational excellence, and build high-performing teams.\nThe role also embeds a strong safety culture that proactively minimizes incidents, driven by high levels of awareness, clear accountability, and consistent adherence to established safety protocols.\nThe role also has an accountability for Risk, Governance & Control Ownership, to embed and maintain effective risk, governance, compliance, and control practices within the function by proactively identifying and mitigating operational, regulatory, financial, people, technology, and reputational risks. Ensure adherence to internal policies, regulatory requirements, audit actions, and enterprise governance frameworks while driving accountability, ethical practices, and a strong controls environment across all areas of responsibility.\nUltimately, the General Manager, Mountain Region, is responsible for translating strategy into execution, leveraging data-driven insights, and fostering a performance-driven culture to deliver sustainable business growth and a strong market presence within the region.\nRegional Business Development, Strategy & Execution\nDevelop and implement a localized regional strategy aligned with overall business objectives\nTranslate national targets into actionable regional plans\nDrive penetration of 4G+ in trade.\nContinuously assess market dynamics to refine strategies\nLeverage on intelligence to deliver segmented propositions and care to drive customer consideration and satisfaction.\nAlign regional priorities with commercial goals\nTrack and monitor performance against strategic objectives\nAdjust plans proactively based on performance insights\nCollaboration with all business units to deliver care & commercial growth.\nBusiness Planning & Performance Management\nLead the development of comprehensive regional business plans\nSet and cascade clear performance targets across teams\nMonitor revenue, subscriber, and market share performance\nDrive accountability for delivery of KPIs across the region\nConduct regular business reviews and performance tracking\nImplement corrective actions to address performance gaps\nEnsure disciplined execution of commercial plans\nPartnership & Stakeholder Management\nBuild and maintain strong relationships with key regional partners\nDevelop and execute Joint Business Plans (JBPs) with partners\nAlign partner objectives with organizational goals\nIdentify and onboard new strategic partners\nManage partner performance and drive accountability\nResolve escalations and strengthen collaboration\nLeverage partnerships to unlock growth opportunities\nDistribution, Network Expansion & Optimization\nExpand and strengthen partner distribution infrastructure to ring-fence our competitive advantage and growth\nReposition the distribution model to effectively and efficiently deliver micro segment.\nIdentify underserved areas and improve coverage\nOptimize distributor and parter performance\nEnsure availability of products and services across channels\nImprove efficiency of distribution operations\nMonitor stock levels and reduce stock-outs\nDrive scalability of distribution models\nRoute-to-Customer (RTC) Management\nEmbed Digital First Intelligent last-mile delivery and service accessibility\nDrive adoption of Digital Sales tools & platforms to drive efficiency and effectiveness in trade, franchise, Retail and Agent networks\nSecure by design (Risk, compliance, governance and control) in the journeys for the partners and trade ecosystem.\nDrive hyper-personalized journeys, smart selling and automated operations and real-time insights that boost sales efficiency, experience and growth.\nEmbed effective route-to-customer strategies within the region\nDeliver & embed Retail as experiential centres that drive customer interaction across multiple products and solutions.\nEnsure optimal channel mix and coverage\nStandardize RTC processes across the region\nContinuously enhance channel productivity\nLeverage data to optimize customer access points\nMonitor RTC effectiveness and make improvements\nSales Growth & Subscriber Performance\nDeliver Converged & Fintech solutions to drive Customer value\nAchieve Merchants & Fixed Customer growth & revenue.\nDeliver regional sales and revenue targets\nDrive subscriber gross additions through acquisition initiatives\nImplement strategies to reduce churn rates\nAchieve net subscriber growth targets\nMonitor sales funnel and conversion rates\nIdentify and capitalize on upsell and cross-sell opportunities\nEnsure consistent pipeline of customer acquisition\nMarket Share Growth & Competitive Positioning\nStrengthen the organization’s market presence in the region\nDevelop strategies to counter competitor activities\nBuild a strong competitor footprint and positioning\nTrack competitor performance and market trends\nIdentify differentiation opportunities\nDrive initiatives to increase market penetration\nEnsure sustained growth in market share\nFrontline Marketing Execution\nImplement localized marketing and promotional activities driven by market intelligence\nStrengthen and enforce internal controls & governance in customer marketing operations.\nDrive customer acquisition through targeted campaigns\nEnsure brand visibility across the region\nAlign marketing initiatives with sales objectives\nMonitor campaign effectiveness and ROI\nAdapt campaigns based on market feedback\nSupport product launches and activations\nCross-Functional Leadership & Alignment\nLead and coordinate activities across sales, marketing, HR, and operations\nEnsure alignment of cross-functional priorities\nFacilitate collaboration between internal teams\nDrive execution of integrated business initiatives\nResolve cross-functional challenges effectively\nPromote a unified approach to regional delivery\nEnsure consistent communication across stakeholders\nLeadership & Talent Development\nCoach, mentor, and empower the leadership team to drive strategic excellence, collaboration, and disruptive thinking.\nEmbed Safety culture by driving awareness, ownership and accountability.\nDeliver & embed Agile in Regional Operations to drive shared outcomes across the organization to enable commercial intensity.\nDrive diversity, inclusion, and leadership bench strength, ensuring succession readiness for pivotal roles within the function.\nBuild critical capabilities through targeted hiring and continuous learning programs.\nEmbed OKRs and a performance-driven culture, aligning incentives to strategic impact, and innovation.\nChampion cross-functional collaboration across Safaricom to ensure integrated delivery of products.\nLead change management for major shifts (new operating models, and innovation platforms) with clear narratives, stakeholder engagement, and adoption tracking.\nFoster a culture of agility and experimentation, encouraging teams to pilot emerging technologies, new business models, and disruptive solutions.\nModel ethical leadership and values, reinforcing integrity, transparency, and responsible innovation in all strategic decisions.\nEnsure governance and compliance in all initiatives, safeguarding organizational reputation and stakeholder trust.\nChampion adoption of emerging technologies (AI, IoT, cloud, blockchain) to enable disruptive innovation and digital transformation.\nMust-have technical / professional qualifications:\nBachelor’s degree in Business Administration, Marketing, Commerce, or a related field\nMaster’s degree (MBA or equivalent) is an added advantage\nMinimum of 8-12 years’ experience in Sales, Distribution, or Commercial roles\nProven experience in leading regional or multi-territory operations\nStrong track record of delivering sales growth and market share expansion\nDemonstrated experience in managing distributor, dealer, and partner networks\nExperience in developing and executing business and commercial strategies\nSolid understanding of route-to-market and distribution models\nProven ability to manage and grow subscriber/customer base (acquisition and retention)\nExperience in executing frontline marketing and trade activation initiatives\nStrong financial acumen with experience in budgeting and performance management\nExperience working in cross-functional environments (sales, marketing, HR, operations)\nDemonstrated leadership experience with the ability to manage and develop high-performing teams\nStrong analytical and problem-solving skills with data-driven decision-making capability\nExcellent stakeholder 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