Director, Product Management — Campaign Brief Agent
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Job Category
ProductJob Details
About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword - it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
The Messaging Platform team is at the heart of how Salesforce connects with millions of customers and prospects today. We're building an intelligent, agentic platform that powers and prioritizes 1:1 messaging at global scale for Salesforce's own Marketing team. As the internal "customer zero," we partner closely with marketing, core products, and data teams to deliver always-on, always-optimizing communications that drive growth, engagement, and trust. Our charter includes replatforming, enabling advanced targeting and personalization, and streamlining content orchestration across channels - not only laying the foundation for the next generation of messaging experiences, but building them.
This Role
The key focus for this role is to lead the design and launch of a new Campaign Brief Agent an AI-powered agent that transforms how marketers initiate and plan campaigns. This agent's core job is to produce the campaign design brief and bill of materials (BOM) defining audience, content, and journey requirements which serves as the structured input to a downstream orchestration layer that delegates to specialized agents. These agents will help transform our marketing team from hands-off keyboard to hands-on, enabling them to design, build, and launch highly engaging and targeted campaigns driving pipeline growth and revenue for Salesforce. As a Director of Product Management, you will strategize, design, build, and execute against a roadmap that you define with your engineering, data scientist, architecture, user experience, and marketing partners. This is a fast-moving area with significant visibility within the organization - we are looking for someone up to the challenge of delivering next generation marketing tools for one of the most agentic-forward enterprises in the world.
Responsibilities
Define the vision and roadmap for the Campaign Brief Agent that orchestrates and delegates to specialized agents built for specific jobs to be done in the campaign design process
Translate business goals (e.g., retention vs. awareness) into agent interaction models and subscriber-centric campaign strategies in partnership with marketing, engineering, data science, and compliance
Own the end-to-end product lifecycle: from ideation and technical scoping to launch and continuous iteration, including the interaction and delegation model between the Campaign Brief Agent and all downstream agents
Define standards for agent performance, reliability, safety, and guardrails - ensuring the system consistently produces high-quality, brand-safe, and effective campaign assets
Conduct in-depth customer interviews, analyze campaign performance data, and monitor the competitive landscape to identify pain points and unmet needs in the marketing campaign creation process
Collaborate with engineering and data teams to develop systems that consider engagement history, fatigue, inferred intent, journey state, and suppression rules
Develop explainability features that log and articulate agent handoffs, enabling transparency and trust across internal stakeholders
Measure performance of the agent using engagement lift, system accuracy, marketer confidence, and business outcomes
Act as a thought partner to internal stakeholders, helping them shift from hands-off marketers to hands-on-keyboard marketers
Evangelize the platform vision, gain alignment across teams, and drive adoption across all outbound messaging use cases
Required Skills/Experience
Product Management Expertise:8+ years of experience owning end-to-end product development in complex, data-driven systems - ideally in messaging, marketing tech, or personalization platforms
Systems Thinking:ability to design and reason about multi-agent architectures, orchestration models, and delegation logic at scale
Data Fluency:strong understanding of behavioral data, engagement signals, fatigue models, and targeting logic; comfortable working with data scientists and interpreting model outputs
Customer-Centric Mindset:deep empathy for the end recipient of messages and for the internal teams (marketers, compliance, operations) who rely on your platform
Execution Leadership:proven ability to drive projects from concept through launch with cross-functional teams including engineering, data science, compliance, and marketing
Communication & Influence:excellent written and verbal communication skills; impressive presentation skills and experience influencing audiences across levels and functions
Prioritization & Tradeoffs:skilled at balancing business objectives, subscriber experience, and technical feasibility in high-stakes environments
Experience with Messaging Systems (nice to have):familiarity with journey orchestration tools, messaging APIs, campaign management, or customer engagement platforms
Other
This position is based in San Francisco requires a flexible work schedule to support collaboration across North American time zones
Travel is expected to be less than 15%
Unleash Your Potential
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance andbe your best, and our AI agents accelerate your impact so you cando your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what’s possible - for yourself, for AI, and the world.
Accommodations
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Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $197,300 - $313,700 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $237,700 - $344,700 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.