Product Marketing Manager, Field/Sales Support TMT and CBS
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Job Category
Marketing & CommunicationsJob Details
About Salesforce
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The Field Marketing team plays a crucial role in the success of our organization's go-to-market strategy within the region, working hand in hand with our industry sales leaders, cloud and AI experts, and solution engineers. Our goal is to drive successful campaigns and events for our customers and prospects as part of the Global Marketing plan.
Role Description
We’re seeking a strategic, data-driven Field Marketing Manager to lead and influence regional marketing programs that drive revenue impact, customer engagement, and sales alignment. This role is ideal for someone who can bridge the gap between marketing execution and business analysis-someone as comfortable creating impactful experiences as they are diving into data to uncover insights and optimize performance.
You will be responsible for designing and executing field programs and events while taking a consultative role in business planning, pipeline acceleration, and market expansion. You should bring a strong understanding of business drivers, customer segments, and sales dynamics-backed by a sharp analytical mindset and a passion for results.
We operate in a fast-paced environment and require someone with initiative who isn’t afraid to roll up their sleeves, take responsibility for their programs' success, communicate effectively across teams and stakeholders, and meet deadlines.
Location: San Francisco, CA (Salesforce office)
Work Arrangement: Hybrid (minimum 2-3 days in-office per week)
Key Responsibilities
Strategy & Execution: Lead and execute multi-channel field marketing strategies that support pipeline generation, deal acceleration, and regional growth targets.
Cross-Functional Alignment: Partner closely with sales leadership, customer success, and demand generation teams to align field efforts with GTM priorities and revenue goals.
Market & Gap Analysis: Conduct gap analyses to identify opportunities in the buyer journey, regional coverage, and segment-specific tactics, then develop targeted programs to address them.
Events & Programs: Partner with the regional field team to support quarterly strategies, fund additional field events, customer roundtables, executive dinners, and third-party sponsorships, ensuring measurable ROI.
Performance & Analytics: Track and report on field marketing performance using CRM and analytics tools, leveraging data to inform decisions around territory planning, persona targeting, message effectiveness, and program impact.
Planning & Budgeting: Develop quarterly plans in partnership with sales that incorporate revenue goals and pipeline health metrics. Own and manage budgets to ensure spend aligns with goals and ROI benchmarks.
Corporate Feedback Loop: Act as the voice of the field to corporate marketing, sharing front-line insights to influence campaign planning, content strategy, and brand initiatives.
Executive Presence & Stakeholder Management: Confidently present strategies, results, and recommendations to senior leadership. Develop briefing materials, strategic updates, and post-event reports to build trusted advisor relationships with executive sales and marketing leaders.
Required Qualifications
Experience: 4-6 years in field marketing, demand generation, or integrated marketing-ideally within B2B tech or SaaS environments.
Track Record: Proven experience developing and executing high-impact field programs that directly contribute to pipeline and revenue generation.
Analytical Skills: Strong ability to interpret data, identify trends, and translate insights into actionable tactics. Comfortable using systems like Salesforce, Tableau, or similar tools.
Business Acumen: Demonstrated ability to perform business and gap analysis to influence planning at regional or segment levels.
Project Management: Excellent project management skills and attention to detail across planning, logistics, communication, and execution.
Communication: Exceptional written and verbal communication skills with the ability to influence cross-functional teams and executive stakeholders.
Agility: Ability to balance strategy with execution and thrive in a fast-paced, high-performance culture.
Unleash Your Potential
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance andbe your best, and our AI agents accelerate your impact so you cando your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what’s possible - for yourself, for AI, and the world.
Accommodations
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In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $117,400 - $177,600 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $140,900 - $193,700 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.