{"id":1485286,"url":"https://alion.io/job/salt-app-monetization-marketing-manager","title":"App Monetization Marketing Manager","company":{"id":1935342,"name":"Salt","domain":"welovesalt.com","url":"https://alion.io/company/welovesalt","size_band":"201-500","is_staffing_agency":true,"employer_type":"agency","is_intermediary":false,"listed_via":null,"ats_vendor":null,"truth_index":{"grade":"A","score":95,"open_postings":1225,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":146,"computed_at":"2026-10-22T06:10:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Singapore"],"countries":["SG"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":45000,"max_usd":89000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":25},"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-04-07T00:00:00Z","employer_posted_date":"2026-04-07","last_verified_at":"2026-09-29T22:22:26Z","board_verified":false,"closed_at":null,"days_open":198,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":198},"description":"Back to all jobs\nApplications are now closed.\nApp Monetization Marketing Manager\nRef: JO-2604-360164\nSingapore \n\nMarketing, Marketing & Brand Leadership \n\nMarketing \n\n50 - 249 Employees \n\nEnvironment:\n\nHybrid \n\nContract Type:\n\nContract \n\nStarts:\n\n2026-05-18 \n\nSalt is hiring a ‘App Monetization Marketing Manager’ who will work cross-functionally to plan and execute go-to-market (GTM) strategy including ideation, content creation and curation, event strategy, and program launches and measurement. This is an exciting opportunity to shape how our business and products are represented in the Asia Pacific region mainly China, Vietnam, Korea, and Japan. It is a contract role based in Singapore.\nResponsibilities\nYou will be responsible for a wide range of strategic and operational tasks to ensure the success of our products in the APAC region.\n Strategy Development - Lead and execute the marketing strategy ensuring alignment with global and regional business priorities, especially those relevant to key APAC markets (China, Vietnam, Korea, Japan).\nBrand Management - Ensure consistent brand presence and recall within the APAC region.\nProgram Execution & Content - Develop, deploy, and localize content and marketing materials such as presentations and playbooks. Launch and manage integrated marketing programs, including digital marketing campaigns and enablement initiatives tailored for the APAC market. \nEvent Strategy - Execute owned, sponsored, and co-owned events in close collaboration with Global Commercial and marketing teams. Ability to work with and manage external marketing/event agencies. Oversee strategic and logistical planning for conferences and key industry moments.\nMeasurement & Insights - Identify the effectiveness of marketing initiatives with tracking and analysis. Collect and analyze data from multiple sources to assess partner marketing effectiveness, translating complex data sets into actionable insights and identifying trends.\nMarket Insights- Stay updated on industry trends, the competitive landscape, and partner ecosystem developments within the monetization product space, specifically focusing on the APAC markets.\nQualifications\nA minimum of 7 years of relevant experience in integrated marketing, partner marketing, channel marketing, or alliances marketing, ideally within a B2B technology environment.\nProven success in executing marketing strategies and campaigns.\nNative or fluent Mandarin (Chinese) speaker with strong English communication skills.\nDemonstrated experience working with partners in the APAC region, with a deep understanding of local business practices, culture, and regulatory environments\nStrong project management, multitasking, and decision-making skills. \nMetrics-driven marketing approach combined with strong analytical skills.\nDemonstrated ability to collaborate with third parties and cross-functional teams, including Commercial, Product, and Legal departments, to lead complex projects successfully.\nA fast learner who demonstrates willingness to learn and familiarity with AI tools, capable of adapting to new technologies to enhance program management efficiency.\n(CEI No: R1223390 | License No: 07C3147)\nSalt is acting as an Employment Business in relation to this vacancy.","description_format":"text","description_chars":3260,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"Chinese","level":"All levels","optional":false},{"language":"English","level":"Upper-Intermediate (B2)","optional":false}]},"benefits":[],"hiring_locations":[{"name":"Singapore","iso":"SG","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-09-29T22:15:35Z"}],"visa":[],"liveness":{"score":9,"band":"cold","label":"Long shot","p_open":0.4,"p_active":0.496,"p_room":0.44,"age_days":198,"expected_fill_days":146,"reasons":["conf:535","agency","urgency","velocity","win:tail","crowd:brand"],"computed_at":"2026-10-22T06:10:10Z"},"pay":null,"html_url":"https://alion.io/job/salt-app-monetization-marketing-manager","json_url":"https://alion.io/job/salt-app-monetization-marketing-manager.json","meta":{"generated_at":"2026-10-22T16:38:21Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":17060,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-23T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1935342},"rest":"https://alion.io/mcp/rest/get_company?id=1935342"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fsalt-app-monetization-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fsalt-app-monetization-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fsalt-app-monetization-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/salt-app-monetization-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fsalt-app-monetization-marketing-manager"}]}