{"id":1483376,"url":"https://alion.io/job/salt-senior-martech-leader","title":"Senior MarTech Leader","company":{"id":1935342,"name":"Salt","domain":"welovesalt.com","url":"https://alion.io/company/welovesalt","size_band":"201-500","is_staffing_agency":true,"employer_type":"agency","is_intermediary":false,"listed_via":null,"ats_vendor":null,"truth_index":{"grade":"A","score":95,"open_postings":1225,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":146,"computed_at":"2026-10-21T05:46:15Z"}},"role":"Leadership","role_family":"Leadership","seniority":"lead","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Dubai, United Arab Emirates"],"countries":["AE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":49000,"max_usd":142000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":2175},"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AppsFlyer SDK","optional":false},{"name":"AWS","optional":false},{"name":"Azure","optional":false},{"name":"Braze","optional":false},{"name":"Databricks","optional":false},{"name":"Snowflake","optional":false},{"name":"WhatsApp","optional":false}],"status":"live","first_seen_at":"2026-09-18T00:00:00Z","employer_posted_date":"2026-09-21","last_verified_at":"2026-09-29T22:22:26Z","board_verified":false,"closed_at":null,"days_open":33,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":33},"description":"The RoleOne owner for MarTech across Marketing, Loyalty, CRM, Digital Commerce, Data and Technology. Turn customer data and platform capability into real gains in acquisition, retention and lifetime value - across multiple brands and markets, under one roadmap. Reports into senior digital marketing and loyalty leadership.\nWhat You’ll Own One prioritised MarTech roadmap - not a wishlist.\nCustomer data, identity, personalisation and paid-media activation, unified under one architecture.\nFaster delivery: platform adoption, automation, clean data, quicker campaigns.\nClear accountability across Product, Engineering, Data, vendors and agencies.\nAI, GenAI and next-best-action - evaluated hard, then industrialised. What You’ll Do Strategy: Set the multi-year MarTech roadmap. Sequence priorities across brands and markets with owners and investment attached.\nDelivery: Run MarTech as a product - backlog, sprints, releases. Push back on complexity that doesn’t earn its keep.\nCustomer Data: Own identity, consent, segmentation and first-party activation. Make data trusted and usable everywhere.\nOrchestration: Own automation across Email, SMS, Push, WhatsApp, Web and App. Build reusable personalisation, not one-off builds.\nArchitecture: Lead on APIs, integrations and platform reliability. Bridge marketing and engineering.\nAnalytics & AdTech: Own GA4, GTM, server-side tracking (Meta CAPI, Enhanced Conversions) and attribution (AppsFlyer, Branch).\nGovernance: Define the KPIs that matter. No initiative launches without a baseline and an owner. Cut dead tools and process.\nAI & Automation: Separate hype from real use cases. Move what works from pilot to governed production.\nVendors: Own selection, contracts, SLAs. Hold vendors to outcomes. Cut overlap, reinvest the savings.\nTeam: Build and run a multidisciplinary MarTech team. Set the bar, build succession, document so it survives you.\nStakeholders: Be the single point of MarTech truth. Align execs on trade-offs. Drive real adoption, not just go-live. What You Bring 10-14+ years in MarTech, digital product, CRM/CDP or digital transformation - ideally retail, ecommerce or a large consumer business.\n4-6+ years leading MarTech platforms or transformation across multiple brands and markets.\nA track record of owning a MarTech roadmap end-to-end, not just parts of one.\nReal agile/product chops, plus vendor and agency management with teeth.\nA history of leading teams and moving senior stakeholders in a matrix org.\nRelevant bachelor’s degree; advanced degree a plus. Skills That Matter CDP/CRM platforms (Bloomreach, Salesforce Marketing Cloud, Adobe AEP/Journey Optimizer, Braze, MoEngage or similar) - fluent, not just familiar.\nIdentity, consent and first-party data activation; omnichannel automation.\nAPIs, event streaming and cloud/data environments (Databricks, Azure, AWS, Snowflake or equivalent) - enough to speak engineering fluently.\nGA4, GTM, server-side tracking, MMPs, and data activation to Meta, Google, TikTok, Snapchat, DSPs.\nPrivacy-led measurement and a real point of view on cookie deprecation.\nCan turn AI/GenAI hype into shipped use cases. How You Operate Enterprise-first thinking, no platform tunnel vision.\nStrategic, but technical enough to pressure-test your own assumptions.\nDecisive under competing priorities - you make the call and own it.\nBuilds teams people want to stay on. Salt is acting as an Employment Agency in relation to this vacancy.","description_format":"text","description_chars":3444,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":6,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce"],"lifecycle":[{"event":"open","at":"2026-09-29T21:51:31Z"}],"visa":[],"liveness":{"score":24,"band":"cold","label":"Long shot","p_open":0.4,"p_active":0.596,"p_room":1,"age_days":33,"expected_fill_days":146,"reasons":["conf:511","agency","urgency","velocity","win:early","comp:brand"],"computed_at":"2026-10-21T05:46:15Z"},"pay":null,"html_url":"https://alion.io/job/salt-senior-martech-leader","json_url":"https://alion.io/job/salt-senior-martech-leader.json","meta":{"generated_at":"2026-10-21T17:47:00Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":25152,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-22T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1935342},"rest":"https://alion.io/mcp/rest/get_company?id=1935342"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fsalt-senior-martech-leader"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fsalt-senior-martech-leader"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fsalt-senior-martech-leader"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/salt-senior-martech-leader\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fsalt-senior-martech-leader"}]}