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Salary
$350k per year
Location
In office (New York)
Seniority
Architect · 8+ years exp
Employment
Full-Time
Overview
Company
Impact
Profile match
Samba TV measures television viewing through software embedded in smart TVs from major manufacturers. Advertisers use the resulting panel to see which households saw a campaign and to target follow-up advertising on other devices. The company operates across dozens of countries and publishes regular viewership research.

Independent agencies are some of the sharpest, fastest-moving buyers in media - and one of Samba’s biggest growth opportunities. As our Director, Independent Agencies, you’ll own this segment end to end. It’s a true player-coach role: you’ll carry your own revenue target and close your own deals while hiring, coaching, and leading the team that scales the business. You’ll define how Samba goes to market with independents - segmentation, prioritization, packaging, and pricing - and represent the segment as its senior voice, both internally and across the industry. If you want to build a business within a business, this is it.

What You'll Do

    • Carry your own revenue target across a portfolio of strategic independent media agencies, with full accountability for pipeline, forecasting, and close.

    • Lead as a player-coach: set the standard by closing your own deals while building, coaching, and developing the team that owns the independent agency segment.

    • Hire, onboard, and mentor a team of agency sellers; level up everyone around you and create a high-performing, collaborative culture.

    • Define and execute Samba's go-to-market approach for the independent agency segment - segmentation, prioritization, packaging, and pricing.

    • Prospect, qualify, close, and scale new agency partnerships across Samba's measurement, targeting, and attribution solutions.

    • Deepen relationships with existing agency partners, expanding adoption across teams, clients, and product lines.

    • Persuasively communicate Samba's offerings and unique value proposition to agencies via email, phone, and in-person presentations.

    • Set targets, forecast, and report on both team and individual performance, instilling strong pipeline and Salesforce discipline across the team.

    • Partner cross-functionally to ensure campaign success and growth of partnerships, and channel agency feedback to product and measurement science.

    • Represent Samba at industry events as a senior voice and knowledge leader for the independent agency space.

Who You Are

    • Demonstrated ability to perform against quota and excel in a highly competitive market.

    • 8+ years of experience in advertising, digital media, adtech, or data/analytics sales, with a track record selling into or alongside media agencies.

    • People-leadership experience - you've built, coached, and retained high-performing sales talent, whether formally or as a player-coach.

    • A genuine player-coach mindset: you still love to sell and carry a number, and you get energy from developing others and multiplying their success.

    • Deep familiarity with the independent agency landscape and the buyers, decision-makers, and dynamics that define it.

    • Demonstrated strategic, consultative, and analytical sales approach with a focus on building partnerships with clients.

    • Customer-focused leadership with excellent communication, networking, and negotiation skills.

    • Fluency in cross-screen measurement, targeting, and attribution, and the confidence to lead that conversation with senior agency stakeholders.

    • Proficiency in Salesforce and a disciplined approach to pipeline and forecast management.

    • Currently requiring 3 days a week on-site in office, with a possibility of increasing in the future.

    • Willingness to travel to outside markets and to entertain clients during evenings and occasionally weekends.

    • Bachelor's Degree.

    • Existing, current relationships with media buying decision-makers at independent agencies favored.

    • Knowledge of the TV/online/mobile advertising industry and data a plus.

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