{"id":2344688,"url":"https://alion.io/job/sambla-group-crm-analytics-experimentation-lead","title":"CRM Analytics & Experimentation Lead","company":{"id":688851,"name":"Sambla Group","domain":"samblagroup.com","url":"https://alion.io/company/samblagroup","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Teamtailor","truth_index":null},"role":"Analytics","role_family":"Analytics","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Stockholm, Sweden"],"countries":["SE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":60000,"max_usd":141000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":702},"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-09-28T13:24:27Z","employer_posted_date":"2026-09-28","last_verified_at":"2026-10-29T12:42:53Z","board_verified":true,"closed_at":null,"days_open":31,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":31},"description":"Sambla Group is a fintech company with a clear goal - to be your trusted financial partner. We’ve grown into one of the fastest-growing fintech companies, bridging the gap between borrowers and lenders, thanks to the 500+ amazing people who work here. In the summer of 2026, we were granted authorisation as a credit market company, marking an important milestone in our continued journey to expand into own lending and opening an exciting new chapter for Sambla Group.\nAt Sambla Group, we are building the next phase of our business: a broader, more tech-enabled personal finance ecosystem across the Nordics. We combine technology, data and human expertise to help people make smarter financial choices through life’s turns.\nNow we are looking for our next CRM Analytics & Experimentation Lead. This position is based at our headquarters in Stockholm, located at Tulegatan 4.\nWhat you will do\nOwn CRM measurement and performance insights across markets\nLead the measurement agenda for CRM and Retention across Sambla Group’s markets, helping us understand what drives customer value, commercial performance, and long-term growth.\n\nDefine clear success metrics for CRM initiatives, from campaign-level KPIs to lifecycle, retention, incrementality, and profitability measures.\n\nBuild and continuously improve reporting, dashboards, and performance routines that turn customer and campaign data into clear recommendations.\n\nIdentify opportunities, risks, and performance gaps across the customer lifecycle, and translate them into concrete actions for CRM, Marketing, Product, Sales, and local market teams.\n\nBuild a structured experimentation framework\nOwn the CRM experimentation framework, including test design, hypothesis creation, audience selection, measurement methodology, and learning agenda.\n\nDefine when and how we use A/B testing, holdout groups, incrementality testing, uplift measurement, and other approaches to understand true business impact.\n\nCreate scalable ways of documenting, sharing, and reusing learnings across markets so that insights compound over time.\n\nTurn data into decisions\nAnalyze customer behavior, CRM journeys, campaign performance, and lifecycle movements to uncover actionable insights.\n\nTranslate complex data and experimentation results into sharp, business-oriented recommendations that help teams prioritize the highest-impact opportunities.\n\nEnable AI-powered CRM optimization\nDefine how AI-driven initiatives should be measured, tested, and evaluated to ensure they create real incremental impact.\n\nAct as a bridge between business goals, OKRs (Objectives, Key Results), analytical methods, and practical CRM execution, making advanced capabilities useful and actionable for the team.\n\nWho you are\nWe believe you are someone who enjoys working at the intersection of data, customer behaviour and commercial impact. You have strong experience in CRM analytics, marketing analytics, experimentation, customer insights or a similar role, preferably in a multi-market, fintech, subscription, marketplace or other performance-driven environment.\nYou have at least 2-3 years work experience and a solid understanding of CRM, retention, lifecycle marketing and customer journeys. You know how to measure what creates real value for both customers and the business. You are highly analytical and comfortable working with customer data, campaign data, dashboards and performance reporting, while also being able to turn complex analysis into clear, actionable recommendations.\nTo succeed in this role, we believe you bring:\nExperience in designing and evaluating experiments, such as A/B tests, holdout groups, incrementality measurement and clear success metrics.\n\nA commercial mindset, with an understanding of how CRM initiatives connect to revenue, profitability, retention, customer lifetime value and long-term growth.\n\nThe ability to communicate clearly and confidently with stakeholders across functions, including explaining analytical concepts in a simple and relevant way.\n\nCuriosity about AI and an interest in using data, automation and AI-powered capabilities to improve CRM reporting and performance.\n\nA growth mindset: curious, proactive, structured and eager to test, learn, iterate and continuously improve how we work.\n\nExperience with tools such as SQL, BI platforms, CRM or marketing automation platforms, web analytics or experimentation platforms is a strong advantage.\nWhat we offer\nWe might be a little different from most companies. Instead of defining personal values, we’ve built a shared way of working - a rhythm that guides how we collaborate, support our customers, and move forward together. We call it Drive & Jive - a shared rhythm that creates momentum through direction, collaboration, and human connection.\nAs part of our recruitment process, we always carry out a background check before extending a job offer.","description_format":"text","description_chars":4885,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Price Comparison","Financial Comparison & Loan Marketplaces"],"lifecycle":[{"event":"open","at":"2026-10-12T12:10:00Z"}],"visa":[],"liveness":{"score":75,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.832,"p_room":0.9,"age_days":30,"expected_fill_days":51,"reasons":["conf:8","velocity","win:mid"],"computed_at":"2026-10-29T05:49:05Z"},"pay":null,"html_url":"https://alion.io/job/sambla-group-crm-analytics-experimentation-lead","json_url":"https://alion.io/job/sambla-group-crm-analytics-experimentation-lead.json","meta":{"generated_at":"2026-10-29T19:27:19Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":28895,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-30T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":688851},"rest":"https://alion.io/mcp/rest/get_company?id=688851"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fsambla-group-crm-analytics-experimentation-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fsambla-group-crm-analytics-experimentation-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fsambla-group-crm-analytics-experimentation-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/sambla-group-crm-analytics-experimentation-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fsambla-group-crm-analytics-experimentation-lead"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":2344688}},{"tool":"search_jobs","arguments":{"company":"samblagroup.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":2344688},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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