Director - Product Marketing
Position Summary
This role is not eligible for immigration sponsorshipSamsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States-investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.
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Role and Responsibilities
The Product Marketing Director owns the Audio category P&L and leads the execution of an end-to-end product marketing strategy. In collaboration with senior leadership, the Director sets the vision and agenda for product marketing efforts, drives returns on all marketing investments (ROI), and serves as the external face of the Samsung Audio category to key customers, media, and industry partners. This role collaborates with Samsung cross-functional teams (Sales, Supply Chain, Finance, Demand Generation, and HQ) to achieve KPI objectives-including revenue, margin, market share, and profitability-while leveraging deep understanding of consumer industry dynamics to influence Samsung Korea HQ product planning and development.
Role and Responsibilities
- End-to-End Go-to-Market Strategy: Define and lead the execution of a comprehensive, GTM strategy. Ensure alignment of all product marketing activities-forecasting, promotion, sales enablement, and inventory balancing-with Samsung's strategic business direction and goals. Analyze data from forecast roll-ups and actual sales to drive agile business decisions such as pricing modifications and promotional investment adjustments.
- P&L Ownership and Financial Management: Own the Audio category P&L and strive to achieve Samsung's revenue, margin, market share, and profitability KPIs. Prioritize and coordinate marketing investments across product categories to ensure optimized use of marketing funds. Balance margin contribution across categories to ensure overall profitability, and develop corrective action plans to address shortfalls in sales, inventory, and market share.
- Strategic Customer Engagement: Represent Samsung as the face of the Audio category to key customers. Build and maintain strong, collaborative business relationships to drive brand loyalty and revenue growth. Support sales negotiations on assortment, flooring, product placement, and advertising. Lead customer engagement events and facilitate customer site visits to Samsung Korea to secure product commitment.
- Samsung HQ Collaboration and Product Roadmap Influence: Establish and nurture relationships of trust and mutual respect with Samsung Korea HQ product planning and R&D teams.
- Product Strategy and Cross-Functional Leadership: Serve as the product strategist, collaborating with Sales, Supply Chain, Demand Generation, Finance, and Marketing Communications teams to achieve category KPIs. Ensure sales teams are well-supported in product information, availability dates, promotion collateral, and customer incentive plans.
- Talent Development and Team Management: Set and execute product marketing talent management plans. Collaborate with HR to define and implement plans for hiring, onboarding, and developing Product Marketing talent. Identify and grow promising talent through coaching, mentoring, and job/project rotation. Manage and develop direct reports to ensure high performance, and conduct salary planning and performance reviews across the organization.
Skills and Qualifications
- 10+ years of brand or product marketing experience with demonstrated full ownership of P&L
- Experience managing B2C product segments
- Experience with PSI/supply chain, CPFR, and P&L processes
- Experience with industry market data tracking tools (e.g., Circana)
- Experience creating and delivering compelling presentations to C-suite / senior executives
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Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 12 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.
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