Gen Z Marketing Senior Specialist

Position Summary

The position combines strategic thinking, a deep understanding of youth trends, campaign management, and partnerships, alongside close collaboration with the Marketing, Sales, Digital, and Product departments.

Role and Responsibilities

Key Responsibilities

• Strategy & Growth: Formulating and leading the growth strategy among the youth demographic (ages 13-29).
• Competitive Intelligence: Monitoring and analysing competitor activity in the telecom market and driving reactive marketing and commercial initiatives.
• Value Propositions: Developing tailored value propositions for the youth audience.
• Campaign Execution: Leading and executing marketing campaigns and experiential activities aligned with the target audience's world of content.
• Partnerships: Establishing collaborations with brands, platforms, and communities relevant to young audiences.
• Cross-Functional Collaboration: Working ongoingly with Marketing, Sales, Digital, Product, and Customer Service departments.
• Vendor Management: Managing suppliers and creative entities (studio, media, productions, etc.).
• Analysis & ROI: Measuring and analysing the performance of marketing and commercial activities, and extracting insights for optimization.

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Skills and Qualifications

Job Requirements

• Experience: At least 3 years of experience in Marketing or Category Management.
• Market Insight: Deep understanding of consumption trends and culture among youth.
• Social Media Expertise: Deep understanding of social media-building multi-channel content strategies across social networks.
• Influencer & Agency Management: Experience working with content creators, influencers, advertising agencies, and digital vendors.
• Event & Activation Management: Initiating, planning, and producing events, activations, sponsorships, and field activities for a young audience.
• Content Production: Experience in managing content productions, shoot days, videos, and digital campaigns.
• Project Leadership: Proven ability to lead cross-functional projects with multiple stakeholders.
• Skills: Creative thinking combined with strong analytical capabilities.

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