{"id":2574586,"url":"https://alion.io/job/samsung-electronics-performance-marketing-director","title":"Performance Marketing Director","company":{"id":166,"name":"Samsung Electronics","domain":"samsung.com","url":"https://alion.io/company/samsung","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":84,"open_postings":132,"ghost_share":0,"stale_share":0.621,"repost_share":0.015,"time_to_fill_p50_days":31,"computed_at":"2026-10-21T05:46:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Los Angeles, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":150000,"max_usd":279000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1455},"experience_years_min":12,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Spotify","optional":false},{"name":"SQL","optional":false},{"name":"A/B Testing","optional":true}],"status":"live","first_seen_at":"2026-10-14T23:44:38Z","employer_posted_date":"2026-10-14","last_verified_at":"2026-10-20T16:50:15Z","board_verified":true,"closed_at":null,"days_open":6,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":6},"description":"Position Summary\nSamsung TV Plus is a subscription-free streaming service built into Samsung devices. As a leader in FAST with more than 100 million monthly active users, Samsung TV Plus offers thousands of shows and movies on-demand all in one place. The streaming service carries over 5,000 ad-supported linear channels across 30 countries and is accessible exclusively on active Samsung devices.Samsung TV Plus is the exclusive FAST home to curated channels and live events, including the 2025 Jonas Brothers’ JONAS 20 Tour, Letterman TV, Conan O’Brien TV, The Ringer from Spotify, BillboardTV, and top digital Creators featuring Mark Rober TV, Dhar Mann TV and Michelle Khare’s Challenge Accepted. Samsung TV Plus is available on Samsung TVs, Galaxy devices, Samsung Smart Monitor, and Family Hub.\nRole and Responsibilities\nThe Performance Marketing Director is a senior individual contributor role reporting to the Senior Director, Head of Global Marketing and PR, with full accountability for strategy development, hands-on execution, in-market quality, and performance results. The Director has a Global remit and owns the Samsung TV Plus performance marketing engine - paid and general media strategies across display, programmatic, and video; performance measurement and attribution; the marketing tech stack; and the Samsung TV surface promotion partnership (Home surface, on-device inventory, CTV, and hardware-integrated campaigns coordinated with Samsung HQ).\nWe're looking for an experienced performance marketer with direct hands-on experience running paid media campaigns at meaningful spend levels, fluency in attribution methodology (marketing mix modeling, incrementality testing, lift studies), and a proven track record of contributing to service-level growth metrics such as MAU, retention, and hours of viewing. Experience at a streaming service - SVOD, AVOD, or FAST - is a strong plus. The right candidate is numerate, data-driven, ops-minded, hands-on, and comfortable partnering across Brand and Lifecycle Marketing, Content, PR, Product, and Creative functions to deliver performance outcomes.\nIn the first 12 months, this role will complete a performance marketing audit and publish the FY27 performance plan, ship the first fully-automated display ads program at scale, deliver measurable marketing-attributable contribution to MAU growth, and partner with Samsung Ads and Samsung TV HQ counterparts to accelerate the on-device promotional roadmap.\nFAST is the fastest-growing video segment amongst consumers. This role offers the opportunity to work at the forefront of an exploding and ever-evolving media landscape and will play a key role in driving the growth of the Samsung TV Plus business.\nSkills and Qualifications\nOwn the Samsung TV Plus performance marketing playbook - paid, earned, and owned media strategy, measurement, and optimization - across display, programmatic, retargeting, video, Samsung TV surfaces, and owned channels.\nDesign and run always-on performance programs that contribute measurably to MAU and HOV, leveraging Samsung's media product inventory.\nOwn the demand-generation funnel dashboard - impressions, CTR, CPA, LTV, cohort retention, and contribution to MAU and HOV.\nOwn attribution onboarding and methodology in partnership with Insights and Analytics, including marketing mix modeling, incrementality testing, and lift studies.\nManage the marketing tech stack - DSP integrations, audience segmentation, analytics platforms, and A/B testing infrastructure.\nReport MAU and HOV marketing contribution monthly to leadership.\nPartner with Product, Samsung Ads, and Samsung TV HQ counterparts on on-device promotion, Home surface placements, and hardware-integrated campaigns.\nAdvance AI-native marketing operations within performance - creative testing at speed, budget-allocation modeling, and audience-signal enrichment.\nPartner on performance creative - testing frameworks, variant rotation, and creative refresh cadence.\nPartner on the acquisition-to-retention handoff and cohort tracking through the funnel.\nPartner with the PR & Communications Director on amplifying earned moments through paid channels.\nCollaborate on technical SEO infrastructure - schema, structured data, site performance, and search analytics.\nPublish and maintain regional performance marketing playbooks for teams across EMEA, LATAM, and APAC.\nManage media buying agency relationships, third-party attribution tooling, and budget allocation.\nAct as the quality owner for all performance marketing executions in-market - regular auditing of live creative, media placements, and funnel surfaces to ensure brand consistency, measurement rigor, and strategic alignment.\nAccountable for strategy, execution, and results across the performance marketing function - from annual planning through in-market delivery to monthly performance readouts.\nQualifications\n12+ years in performance marketing, growth marketing, or demand-generation roles.\nDirect hands-on experience running programmatic, display, and DSP campaigns at meaningful spend levels.\nFluency in attribution methodology - marketing mix modeling, incrementality testing, lift studies.\nExperience partnering with marketing operations, automation, or martech infrastructure teams - understands the difference between owning the platform and owning the strategy that runs on it.\nProven track record contributing to service-level growth metrics - MAU, MAU / DAU ratio, retention, hours of viewing, or equivalent watch-time metrics.\nExperience at a streaming service (SVOD, AVOD, FAST) or consumer service where MAU and retention are core metrics is a strong plus.\nNumerate - comfortable owning P&L conversations. Understands unit economics and can defend a decision with data.\nOps-minded - thinks in systems and cycles. Weekly optimization cadence, monthly reviews, and quarterly re-plans are natural.\nHands-on - writes own SQL, pulls own reports, briefs own creative.\nThrives in fast-paced environments with tight deadlines on multiple projects; highly organized, detail-oriented, and able to prioritize effectively under pressure.\nThe ability to synthesize data across a complex media mix to optimize efforts.\nOutstanding verbal and written communication skills, with the ability to interact with leadership effectively.\nExperience with leveraging and integrating AI tools and automation in marketing workflows is a strong plus.\nComfortable as a senior individual contributor - owns strategy, execution, and quality assurance end-to-end without a team to delegate to. Does not need direct reports to deliver.\nProactive quality orientation - audits live work rather than waiting for issues to surface. Views creative and campaign quality as part of the performance measurement discipline, not a separate function.\nBasic Requirements\nBachelor's degree.\n12+ years of experience in performance marketing, growth marketing, or demand generation.\nDirect experience running CTV and digital advertising campaigns at meaningful scale.\nExperience managing media buying agencies and performance vendors.\nFull-time, in-person role based in Playa Vista, California.\nSalary Range Pay Transparency: Compensation for this role, for candidates based in Los Angeles, CA is expected to be between $200,000 and $220,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role. Regular full-time employees (salaried or hourly) have access to benefits including Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.\n* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.\nAt Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.\n* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.\n Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process\nSamsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or  for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.","description_format":"text","description_chars":9298,"description_truncated":false,"requirements":{"experience_years_min":12,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Life insurance"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Smartphones","Televisions","Semiconductor Manufacturing","Displays & Panel Technology"],"lifecycle":[{"event":"open","at":"2026-10-14T23:44:38Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 132 · green card filings: 34","filings_12m":132,"filings_prev_12m":178,"green_card_filings_12m":34,"median_offered_wage_usd":166084,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":6,"expected_fill_days":31,"reasons":["conf:12","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-10-21T05:46:15Z"},"pay":null,"html_url":"https://alion.io/job/samsung-electronics-performance-marketing-director","json_url":"https://alion.io/job/samsung-electronics-performance-marketing-director.json","meta":{"generated_at":"2026-10-21T19:31:25Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":27680,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-22T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":166},"rest":"https://alion.io/mcp/rest/get_company?id=166"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fsamsung-electronics-performance-marketing-director"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fsamsung-electronics-performance-marketing-director"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fsamsung-electronics-performance-marketing-director"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/samsung-electronics-performance-marketing-director\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fsamsung-electronics-performance-marketing-director"}]}