Digital Marketing Manager

Purpose

The Digital Marketing Manager is responsible for leading Save A Lot’s digital presence across paid media, owned channels, social media, website and app experiences, and other customer-facing digital platforms. This role owns the day-to-day digital representation of the brand, ensuring campaigns and content are accurate, timely, customer-focused, and aligned with Save A Lot brand standards. The manager will lead two team members, partner closely with the Field Team to support local and retail partner digital initiatives, and work with vendors and cross-functional teams to improve performance, execution, and use of digital marketing dollars on a period-by-period basis.

Responsibilities

Own Save A Lot’s digital representation across paid media, owned channels, social media, website/app experiences, local digital platforms, and other customer-facing digital touchpoints.

Lead, coach, and prioritize the work of two team members responsible for digital execution, platform support, content coordination, reporting, and issue resolution.

Manage the paid media calendar, ensuring campaign plans, budgets, flight dates, creative deliverables, targeting inputs, and reporting needs are coordinated and executed on time.

Partner with external vendors and agency partners to ensure digital content, media placements, and campaign updates are published accurately, on schedule, and in alignment with business priorities.

Work closely with the Field Team to support digital initiatives that impact Retail Partners, including local execution opportunities, store-level needs, program communications, education, and issue resolution.

Partner with the Director on digital strategy, including recommendations to improve channel plans, messaging, performance, budget allocation, and period-by-period use of marketing dollars.

Evaluate digital campaign performance and platform health, translating results into actionable recommendations for optimization, testing, future planning, and Retail Partner support.

Collaborate with cross-functional teams including Marketing, Field Operations, IT, Merchandising, Loyalty, eCommerce, and external partners to support integrated campaigns and customer-facing digital experiences.

Maintain digital governance standards, including content accuracy, brand consistency, platform access processes, approval workflows, and quality assurance across digital touchpoints.

Identify opportunities to improve digital processes, reporting, content workflows, vendor accountability, and customer experience across Save A Lot’s digital ecosystem.

Stay informed on digital marketing trends, platform updates, paid media best practices, social media changes, and competitive activity to keep Save A Lot digitally relevant and effective.

About You

Bachelor’s degree in marketing, Business, Communications, Digital Media, or related field and/or equivalent relevant experience.

5-7 years of relevant digital marketing, digital platform management, paid media, social media, agency, corporate marketing, or retail marketing experience preferred.

Strong background managing digital platforms, digital campaigns, paid media calendars, owned channels, or social media programs for an agency, corporation, or multi-location brand.

Experience leading people, setting priorities, coaching team members, and managing work through deadlines, handoffs, and multiple stakeholders.

Solid understanding of paid media planning, digital content workflows, vendor management, campaign reporting, and digital customer experience.

Ability to interpret digital performance metrics and make practical recommendations related to campaign optimization, budget use, messaging, and channel mix.

Strong communication and relationship-building skills with the ability to partner effectively with Field Teams, Retail Partners, vendors, agencies, and cross-functional internal teams.

Highly organized, detail-oriented, and comfortable managing multiple calendars, timelines, platforms, vendors, and requests at the same time.

Strategy development skills with the ability to connect short-term execution to long-term brand, media, customer engagement, and business objectives.

Proficient in Microsoft Excel and PowerPoint; experience with digital reporting, social platforms, paid media platforms, project management tools, or content management systems preferred.

Physical Requirements

Ability to travel up to approximately 10% of the time, which may include weekends and evenings, as needed.

Most work is performed in a temperature-controlled environment.

Incumbent may sit for long periods of time at a desk or computer terminal.

Incumbent may use calculators, keyboards, telephone, and other office equipment in the course of a normal workday.

Stooping, bending, twisting, and reaching may be required in completion of job duties