{"id":1440502,"url":"https://alion.io/job/sazerac-media-planner-buyer","title":"Media Planner - Buyer","company":{"id":1878499,"name":"Sazerac","domain":"sazerac.com","url":"https://alion.io/company/sazerac-com","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"iCIMS","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":99000,"max":148000,"currency":"USD","period":"year","gross":null,"usd_annual":148000},"salary_estimate":null,"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-29T04:42:29Z","employer_posted_date":"2026-09-29","last_verified_at":"2026-10-27T20:44:28Z","board_verified":true,"closed_at":null,"days_open":28,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":28},"description":"Job Description/Responsibilities\nThe Media Planner - Buyer will be responsible for planning and buying strategic, full-funnel media plans across ATL/Traditional, Digital Paid, and Performance channels for Sazerac US portfolio. This is a senior individual contributor role recognized as a subject matter expert with deep, hands-on knowledge across all media disciplines and channels within their area of expertise. Working closely with Brand and other COEs (Center of Excellence) teams, this person will build and secure integrated media plans within budget, optimize performance, manage campaign health, and control profitability across the full media mix.\nKey responsibilities include leading media planning and buying with major partners (e.g., Disney, Netflix, NBC), building and optimizing Digital Paid Media programs across platforms such as Google, Meta, and TikTok, and driving Performance Media efforts that generate paid traffic and bookings to our Homeplaces and Digital Brand Ecosystem (Buffalo Trace Distillery and other Branded Experiences) as well as E-Commerce channels. This role will also amplify via paid Sazerac Earned Media efforts partnering with PR, influencers, and social team, ensuring paid, earned, and owned channels work together as one cohesive strategy. This person independently plans and own large, complex media projects and may lead, coach and delegate work to the Associate Media Manager or Media Coordinator.\nWhat You’ll Do:\nGrow sales volume, manage and optimize cost of goods and overheads - while delivering highest quality products. Priority Brands will grow in volume and profit at a faster rate than the total business.\nTo ensure all Sazerac Company Team Members are fully aware of issues, events and items of importance to foster better communication internally and externally.\nExceeding expectations across all customer segments, including external and internal customers. Needs in all areas are anticipated, and requests and complaints are addressed as much as possible to the satisfaction of all customers.\nAn ongoing effort to improve products, services, or processes. These efforts can seek \"incremental\" improvement over time or \"breakthrough\" improvement all at once. All are evaluated in the light of their efficiency, effectiveness and flexibility.\nQualifications/Requirements\nRequired:\nBachelor's degree in business, marketing or related field\n8 years of solid, hands-on experience in media planning and buying\nStrong planning and organizational skills\nHighly motivated individual with excellent communication, negotiation, influencing, and follow up skills\nAbility to drive results in a complex, high-growth company\nAbility to manage multiple projects and channels simultaneously\nProven track record independently planning and leading large, complex media projects without supervision\nDigital paid media experience, with hands-on buying experience across platforms such as google, meta, and TikTok\nPerformance media experience, specifically driving paid campaign traffic and bookings to homeplaces and digital brand ecosystem properties (e.g., buffalo trace distillery and other branded experiences)\nEarned media amplification experience (pr, influencers, social) through paid media support and partnerships\nStrong experience in media vendor and partnership management\nAtl/traditional media planning and buying experience, including direct work with major traditional media partners such as Disney, Netflix, and NBC, with demonstrated depth as a subject matter expert\nPreferred:\nDisruptive media models and strategies - non-traditional, innovative approaches to media planning and buying\nStrong cross-functional collaboration skills, with the ability to take a broad perspective and work across brand, sales, and external partners to solve complex, ambiguous problems\nCulture and Benefits:Sazerac offers a comprehensive compensation and benefits package that includes medical, dental, vision, 401K, paid time off, and more. These benefits may vary depending on location and work type. Learn more about how we support our employees here.\nThe annual salary range for this role is $99,000 - $148,000. Final compensation will be based on relevant experience, qualifications, geographic location, and internal pay equity considerations.\nSazerac is committed to equality of opportunity without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.\nWhat’s Next:After you apply, a recruiter will review your application and reach out to qualified candidates. Selected candidates will follow our interview process, which may include a phone screen, hiring manager interview, and panel interviews with business leaders. There may be additional steps or assessments throughout the process dependent on the position. Applicants who are not selected to move through the process, at any stage, will be notified via email.","description_format":"text","description_chars":5037,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["401k plan","Equity"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Spirits & Distilled Beverages"],"lifecycle":[{"event":"open","at":"2026-09-29T04:42:29Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 2","filings_12m":2,"filings_prev_12m":0,"green_card_filings_12m":0,"median_offered_wage_usd":77500,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":{"score":35,"band":"fade","label":"Fading","p_open":1,"p_active":0.777,"p_room":0.45,"age_days":28,"expected_fill_days":17,"reasons":["conf:3","velocity","win:tail","comp:brand"],"computed_at":"2026-10-27T05:46:45Z"},"pay":{"stated_usd_annual":148000,"is_top_pay":true},"html_url":"https://alion.io/job/sazerac-media-planner-buyer","json_url":"https://alion.io/job/sazerac-media-planner-buyer.json","meta":{"generated_at":"2026-10-27T22:26:46Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":14210,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-28T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1878499},"rest":"https://alion.io/mcp/rest/get_company?id=1878499"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fsazerac-media-planner-buyer"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fsazerac-media-planner-buyer"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fsazerac-media-planner-buyer"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/sazerac-media-planner-buyer\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fsazerac-media-planner-buyer"}]}