Brand Marketing Manager (Korean Bilingual)

SBT Global • English • Korean: C2 • Information Technology • Bachelor's Degree • 3 months ago
Apply now
Similar jobs
412,150open jobs
14,278companies
71,227added this week
Browse all
Salary
$85k – $110k per year
Location
In office (Irvine)
Seniority
Senior · 5+ years exp
Employment
Full-Time
Overview
Company
Impact
Profile match

SBT Global

SBT Global is an enterprise technology and global commerce company headquartered in Texas. The organization specializes in technology procurement and distribution, software development, and the export of pre-owned electronics and gadgets. Through its strategic investments, logistics networks, and e-commerce platforms, the company works to bridge North American supply chains with emerging international markets.
sbtglobal.com • HQ: Irvine, United States • Information Technology • 1001-5000 employees

Full-Time (On Site)

Salary: $85,000 - $110,000 DOE

Korean Bilingual required

We are seeking a strategic and performance-driven Brand Marketing Manager to lead brand growth initiatives across national retail and distribution channels.

This role will drive go-to-market strategy, retail activation, and integrated marketing execution to accelerate sell-through and strengthen brand equity in North America. The ideal candidate brings strong experience in beauty or CPG marketing and understands how to align brand storytelling with retail performance.

    1. Brand Strategy & Growth Planning

    • Develop annual brand marketing strategy and growth roadmap

    • Lead go-to-market planning for new product launches

    • Define positioning, messaging, and competitive differentiation

    • Manage brand P&L input related to marketing investment

    2. Campaign & Content Execution

    • Lead 360° integrated marketing campaigns (digital, social, influencer, retail media)

    • Manage creative agencies and external partners

    • Oversee paid media performance and ROI optimization

    • Track KPIs including sell-through lift, traffic, and brand awareness metrics

    3. Retail & Channel Marketing

    • Partner with national retail accounts (e.g., Ulta, Target, Costco, specialty beauty)

    • Develop in-store activation, promotional calendars, and secondary placements

    • Support line reviews and retailer presentations with marketing strategy

    • Align digital campaigns to support retail sell-through

    4. Cross-Functional Leadership

    • Collaborate with Sales, Operations, and Finance to align demand planning

    • Coordinate with global brand teams on product updates and messaging

    • Work with e-commerce team on DTC and marketplace alignment

    • Ensure brand consistency across all channels

    5. Analytics & Performance Optimization

    • Analyze sales and marketing data to identify growth opportunities

    • Monitor promotional ROI and trade marketing efficiency

    • Provide executive-level reporting and performance insights

    • Bachelor’s degree in Marketing, Business, or related field

    • 5+ years of brand marketing experience in Beauty, Skincare, or CPG required

    • Experience working with national retailers strongly preferred

    • Strong understanding of retail marketing and trade promotion

    • Proven experience managing product launches

    • Analytical mindset with strong Excel / data interpretation skills

    • Strong leadership and communication skills

    • Korean Bilingual required

    Preferred Experience

    • Experience in K-Beauty or international brand expansion

    • Retail media experience (Ulta Media, Target Roundel, Amazon Ads, etc.)

    • Experience managing multi-brand portfolio

    • Understanding of sell-in vs. sell-through dynamics

    All your information will be kept confidential according to EEO guidelines.

    Free account
    Stop reading job ads. Get the ones that fit.
    One free account turns this page into a shortlist built around your stack, your level and your pay.
    Match on every job. Stack, seniority, pay and location, scored against your profile.
    412,150 open roles. Read straight off company career pages, refreshed every day.
    Unlimited applications. Every one you send is tracked in one place, on-site or on a company board.
    3 tailored CVs a month. Rewritten for the exact job you are applying to. Included free.
    Create a free account
    Free forever. No card. Under a minute.

    Recommended for you based on this role

    Similar stack
    Same company
    Irvine
    ≈ $107k – $200k per year (Estimated) • In office • Full-Time • 9+ years exp • Bachelor's Degree • Plano
    Python
    JavaScript
    Java
    TypeScript
    SQL
    Java
    Spring Framework
    Maven
    Spring Boot
    Hibernate
    Spring MVC
    Spring Security
    Gradle
    Databases
    MySQL
    PostgreSQL
    Oracle
    AI/ML
    LangGraph
    AutoGen
    LangChain
    Fine-tuning
    AI Agents
    CrewAI
    LLM
    RAG
    Frontend
    Angular
    Bootstrap
    React.js
    JQuery
    DevOps
    Rest API
    Azure
    CI/CD
    Windows Server
    Jenkins
    Git
    AWS
    Kubernetes
    Ubuntu
    Apply
    $70k – $85k per year • In office • Full-Time • 3+ years exp • Bachelor's Degree • Irvine
    Apply
    $65k – $75k per year • In office • Full-Time • 3+ years exp • Bachelor's Degree • Irvine
    Apply
    $50k per year • In office • Full-Time • 1+ year exp • Cerritos
    Management
    Outlook
    Apply
    $65k per year • In office • Contractor • 4+ years exp • Plano
    Management
    ServiceNow
    Apply
    Growth Engineer 7 hours ago
    $50k – $90k per year • Equity 0.5–0.5% • In office • Full-Time • 3+ years exp • Irvine
    Apply
    $72k – $86k per year • In office • Internship • Irvine
    Apply
    $72k – $86k per year • In office • Internship • Irvine
    Apply
    $72k – $86k per year • In office • Internship • Irvine
    Apply
    $75k – $89k per year • Remote/Hybrid • Full-Time • Bachelor's Degree • Irvine
    Apply
    See all jobs
    This is one of many
    412,150 more open roles from verified company boards, updated every day.
    Browse all jobs Get matched roles