E-commerce & Growth Marketing Manager

E-commerce & Growth Marketing Manager

Skincare / Beauty - DTC Growth

Location: La Palma, CA

Work Arrangement: On-site, Monday-Friday (open to Hybrid/Remote)

Employment Type: Full-Time

Base Salary: $100,000-$130,000/year, depending on experience

Language: English required; Korean bilingual preferred, but not required

We are an established skincare and aesthetics company expanding our U.S. consumer business with the launch of a new science-driven skincare brand.

We are building a data-driven, digital-first DTC business focused on delivering innovative skincare products while creating a highly personalized customer experience.

Position Overview

We are seeking a highly analytical and hands-on E-commerce & Growth Marketing Manager to own and grow the end-to-end digital customer journey for our new skincare brand.

This is not a traditional brand marketing or social-media-only position.

This role will own the full DTC growth ecosystem:

Paid Media → Website → Conversion → Purchase → Retention → Repeat Purchase → LTV

1. Paid Media & Customer Acquisition

• Manage and optimize paid advertising across Meta, Google, TikTok, and other digital channels
• Develop and execute customer acquisition strategies
• Monitor and improve CAC, ROAS, conversion rate, and LTV
• Manage campaign budgets, bidding strategies, audiences, retargeting, and creative testing
• Identify underperforming campaigns and continuously test new growth opportunities
• Partner with creative teams, agencies, influencers, and content creators to develop and test advertising content

2. Shopify, E-commerce & Conversion Optimization

• Manage and optimize the DTC Shopify customer journey
• Analyze customer behavior across:

Ad Click → Website → Product Page → Reviews → Add to Cart → Checkout → Purchase

• Identify customer drop-off points and opportunities to improve conversion
• Optimize landing pages, product pages, navigation, offers, and checkout flow
• Develop and manage A/B testing and CRO initiatives
• Work with developers and internal teams to implement website improvements

3. Growth Analytics & Customer Data

• Track and analyze key DTC metrics, including CAC, ROAS, AOV, conversion rate, repeat purchase rate, retention, LTV, and contribution margin
• Use GA4, Shopify Analytics, attribution tools, pixels, and UTMs to understand customer behavior
• Analyze acquisition channels, campaigns, products, creators, and customer cohorts
• Identify which channels and customer segments generate the highest long-term value
• Develop dashboards and management reports that translate data into actionable business recommendations

4. CRM, Retention & Customer Lifetime Value

• Manage customer lifecycle marketing through Email, SMS, Retargeting, and CRM
• Develop and optimize:
  • Abandoned Cart
  • Post-Purchase
  • Replenishment
  • Cross-Sell / Upsell
  • Win-Back campaigns
• Develop customer segmentation and personalized marketing journeys
• Increase repeat purchase rate, purchase frequency, AOV, retention, and LTV
• Manage Klaviyo or similar CRM/lifecycle marketing platforms

5. Influencer, Creator & Affiliate Marketing

• Recruit and manage influencers, creators, and affiliate partners
• Track performance beyond engagement and initial sales
• Analyze CAC, sales, repeat purchase, and LTV by creator and affiliate
• Identify high-performing partnerships and allocate resources accordingly
• Integrate creator and affiliate performance into overall attribution and analytics

6. AI & Marketing Automation

• Identify and implement AI and automation tools to improve marketing efficiency
• Explore automated campaign optimization, segmentation, personalization, reporting, and creative testing
• Use customer data to identify predictive marketing opportunities, including churn risk, reorder timing, product recommendations, and LTV
• Automate repetitive marketing and analytical processes where appropriate

• 4+ years of experience in E-commerce, Growth Marketing, Performance Marketing, or DTC
• Strong Shopify / DTC e-commerce experience
• Hands-on experience managing Meta Ads and Google Ads
• Strong understanding of CAC, ROAS, AOV, Conversion, Retention, and LTV
• Experience with GA4 and digital marketing analytics
• Experience with CRM and lifecycle marketing, preferably Klaviyo
• Experience with CRO and A/B testing
• Understanding of attribution, tracking, pixels, and UTMs
• Strong analytical skills with the ability to translate data into actionable business decisions
• Strong project management skills and ability to coordinate with creative teams, agencies, developers, and external partners

Preferred Qualifications

• Skincare industry experience strongly preferred; relevant beauty industry experience will also be considered
• Hands-on experience growing a skincare or beauty brand through DTC/e-commerce
• Understanding of skincare consumer behavior, product positioning, and repeat-purchase dynamics
• Experience with Triple Whale or similar attribution platforms
• Experience with TikTok Ads and TikTok Shop
• Affiliate and influencer/creator marketing experience
• Customer segmentation and personalization experience
• Familiarity with AI-powered marketing and automation tools
• Experience with high-growth or early-stage consumer brands
• Bilingual Korean/English preferred, but not required

All your information will be kept confidential according to EEO guidelines.