{"id":842283,"url":"https://alion.io/job/scangroup-strategy-analyst-digital-uganda","title":"Strategy Analyst | Digital | Uganda","company":{"id":686771,"name":"ScanGroup","domain":"scangroup.ai","url":"https://alion.io/company/scangroup","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"A","score":95,"open_postings":6,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":127,"computed_at":"2026-10-14T06:34:16Z"}},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Lira, Uganda","Uganda"],"countries":["UG"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Instagram","optional":false},{"name":"Tableau","optional":false},{"name":"X (Twitter)","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-09-02T14:49:22Z","employer_posted_date":"2026-09-03","last_verified_at":"2026-10-14T13:37:47Z","board_verified":true,"closed_at":null,"days_open":41,"trust":{"level":"ok","repost_count":0,"flags":[],"days_open":41},"description":"Strategy Analyst - Scanad Uganda\n1. Job Summary\nThe Strategy Analyst is responsible for identifying business, consumer, and cultural opportunities that can unlock growth for brands. The role combines consumer understanding, cultural intelligence, category analysis, digital performance data, and strategic thinking to develop actionable recommendations that improve brand relevance, effectiveness, and business performance.\nWorking closely with the Strategy Director and teams across Creative, social media, Media, Influence, Client Service, and other partner functions, the Strategy Analyst translates business challenges into consumer insights, insights into strategic direction, and strategic direction into measurable outcomes.\nThe role serves as a bridge between consumers, culture, data, and creativity, ensuring that brand strategies, campaigns, and content are grounded in real audience understanding.\n2. Key Responsibilities\nA. Trendspotting & Cultural Analysis\nMonitor social media platforms such as TikTok, Instagram, X/Twitter, and YouTube to identify emerging trends, memes, hashtags, and viral content.\nProvide real-time insights on pop culture, internet slang, and local cultural nuances.\nTrack platform updates, algorithm changes, and new features that may influence social media strategies.\nB. Social Media & Audience Intelligence\nAnalyze audience behavior and engagement patterns across platforms.\n\nUnderstand platform-specific dynamics and how content should be adapted for maximum impact.\n\nProvide insights into trends among Gen-Z and Millennial audiences.\n\nC. Data Analytics & Reporting\nUse analytics and social listening tools such as SproutSocial, Brandwatch, and native platform analytics to evaluate campaign performance.\n\nDevelop clear and visually compelling reports and dashboards highlighting key metrics, trends, and opportunities.\n\nTranslate data into actionable recommendations for campaign optimization.\n\nD. Strategic Planning & Development\nSupport the development of brand, campaign, and digital strategies using consumer, cultural, and category insights.\n\nContribute to Connections Plans, Quarterly Plans, campaign briefs, and strategic roadmaps.\n\nTranslate business challenges into consumer-led recommendations for content, campaigns, experiences, and communications.\n\nApply strategic frameworks and planning methodologies to ensure quality and consistency.\n\nE. Brand, Category & Competitor Intelligence\nMonitor competitor activities, category developments, innovation launches, communications, and market trends.\n\nConduct brand, category, and competitor reviews.\n\nIdentify whitespace opportunities where brands can improve relevance, distinctiveness, and competitive advantage.\n\nF. Campaign Effectiveness & Reporting\nAnalyze campaign, content, and brand performance data.\n\nContribute to monthly effectiveness reports, post-campaign reviews, and Quarterly Business Reviews.\n\nDevelop strategic narratives connecting campaign performance, consumer behavior, and business outcomes.\n\nIdentify optimization and continuous improvement opportunities.\n\nG. Opportunity Identification & Thought Leadership\nIdentify proactive opportunities arising from consumer behavior, cultural shifts, category developments, and digital trends.\n\nDevelop strategic memos, opportunity papers, and thought leadership pieces.\n\nContribute to institutional knowledge, strategic best practices, and market intelligence across the DigiTribe network.\n\nH. Content & Cultural Insight\nCollaborate with creative teams to develop content ideas inspired by trends and cultural moments.\n\nRecommend platform-specific approaches that feel authentic to audiences.\n\nProvide local cultural insights and identify potential cultural sensitivities to ensure campaigns are inclusive and respectful.\n\n3. Role Requirements\nEducation\nA degree in one of the following fields or a related discipline:\nMarketing\n\nCommunications\n\nBusiness Administration\n\nEconomics\n\nPsychology\n\nSociology\n\nStatistics\n\nConsumer Behavior\n\nData Analytics\n\nExperience\nAt least 2 years of hands-on experience in analytics, strategic planning, consumer insights, social intelligence, data management, social media management, or a related field.\n\nExperience in an agency, media, research, or brand environment is an added advantage.\n\nSkills & Knowledge\nStrong understanding of brand strategy, communications planning, and campaign development.\n\nStrong knowledge of social media platforms including TikTok, Instagram, X/Twitter, YouTube, and emerging platforms.\n\nFoundational knowledge of tools such as Google Analytics, Meta Business Manager, SproutSocial, or similar platforms.\n\nBasic proficiency in Excel, Tableau, or other reporting tools.\n\nStrong understanding of Gen-Z and Millennial culture, internet trends, and online communities.\n\nExcellent written and verbal communication skills.\n\nStrategic Capabilities\nAbility to connect consumer behavior, culture, category dynamics, and business objectives to generate actionable recommendations.\n\nExperience using social listening, consumer research, digital analytics, and market intelligence.\n\nAbility to synthesize qualitative and quantitative information into clear presentations, stories, and recommendations.\n\nExperience preparing reports, campaign reviews, effectiveness assessments, or strategic planning documents is an advantage.\n\nStrong curiosity about brands, business, culture, and communications.\n\nAbility to identify consumer tensions, behavioral insights, and culturally relevant opportunities.\n\nPersonal Attributes\nPassionate about social media and pop culture with a natural curiosity about emerging trends.\n\nHighly organized and detail oriented.\n\nAble to manage multiple priorities in a fast-paced environment.\n\nCollaborative team player who thrives in a creative and dynamic workplace.\n\n4. Company Profile\nScanad Uganda is the leading indigenous integrated agency in Uganda, renowned for managing an extensive portfolio of local, regional, and global clients including Airtel, dfcu Bank, Diageo (UBL), P&G, Unilever, Coca-Cola, Basco Paints, Sanlam, Upfield and many more. With over 31 years of experience in the Ugandan market, Scanad Uganda has established itself as a pivotal partner for businesses seeking growth & innovation. As part of WPP Scangroup & the wider WPP network, Scanad Uganda benefits from unparalleled resources and expertise in the advertising and marketing industry. Our history of successful collaborations with our clients has seen us win numerous accolades, with notable awards including Lories, UAA (Silverbacks) and the Uganda Marketing Excellence Awards, among others.","description_format":"text","description_chars":6622,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"Uganda","iso":"UG","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Artificial Intelligence","Sales & Marketing","Advertising"],"lifecycle":[{"event":"open","at":"2026-09-12T22:26:29Z"}],"visa":[],"liveness":{"score":57,"band":"ok","label":"Likely open","p_open":1,"p_active":0.711,"p_room":0.8,"age_days":41,"expected_fill_days":127,"reasons":["conf:1","win:early","crowd:junior"],"computed_at":"2026-10-14T06:34:16Z"},"pay":null,"html_url":"https://alion.io/job/scangroup-strategy-analyst-digital-uganda","json_url":"https://alion.io/job/scangroup-strategy-analyst-digital-uganda.json","meta":{"generated_at":"2026-10-14T14:16:41Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":17519,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-15T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":686771},"rest":"https://alion.io/mcp/rest/get_company?id=686771"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fscangroup-strategy-analyst-digital-uganda"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fscangroup-strategy-analyst-digital-uganda"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fscangroup-strategy-analyst-digital-uganda"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/scangroup-strategy-analyst-digital-uganda\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fscangroup-strategy-analyst-digital-uganda"}]}