{"id":138890,"url":"https://alion.io/job/sci-corp-digital-analytics-insights-manager","title":"Digital Analytics & Insights Manager","company":{"id":2550040,"name":"Service Corporation International","domain":"sci-corp.com","url":"https://alion.io/company/sci-corp","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":78,"open_postings":164,"ghost_share":0,"stale_share":0.866,"repost_share":0.006,"time_to_fill_p50_days":23,"computed_at":"2026-10-13T05:45:00Z"}},"role":"Analytics","role_family":"Analytics","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Allen, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":74000,"max_usd":144000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1559},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Power BI","optional":false},{"name":"Tableau","optional":false}],"status":"live","first_seen_at":"2026-08-24T00:00:00Z","employer_posted_date":"2026-08-24","last_verified_at":"2026-10-13T05:11:25Z","board_verified":true,"closed_at":null,"days_open":50,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":50},"description":"Our associates celebrate lives. We celebrate our associates.\nThe Manager, Digital Analytics & Insights is responsible for delivering actionable insights that improve the performance of the Dignity Memorial website. Supporting North America's largest funeral home and cemetery provider, with more than 1,600 locations and a digital ecosystem of 50+ million webpages, this role transforms customer and website data into strategic recommendations that enhance search visibility, improve website usability, optimize customer experiences, and increase qualified leads.This role goes beyond reporting to proactively identify opportunities and barriers throughout the customer journey-from families researching funeral and cemetery pre-planning services to those seeking immediate-need services or searching for a loved one's obituary. By analyzing customer behavior, website performance, and digital marketing channels, this leader uncovers insights that improve how customers discover, navigate, and engage with the Dignity Memorial website.\nAs the Digital Marketing team's analytics leader, this individual leverages GA4 and other digital measurement tools to identify customer pain points, monitor search engine and AI search trends, evaluate marketing performance, and recommend data-driven improvements that deliver measurable business results. The ideal candidate is naturally curious, highly analytical, and passionate about turning complex data into meaningful actions that improve the customer experience and drive business growth.\nJOB RESPONSIBILITIES\nGenerate Actionable Insights\nAnalyze website performance and customer behavior to identify opportunities that increase traffic, engagement, and lead generation.\nDeliver actionable insights that inform business strategy, website UX decisions, marketing investments and customer acquisition efforts.\nLead recurring business reviews that highlight key trends, drivers of performance, and recommended actions.\nConduct ad hoc analyses to support executive decision-making and strategic initiatives.\nLead Digital Measurement & Reporting\nOwn the digital website measurement strategy using Google Analytics 4 (GA4) and ongoing optimizations.\nDevelop executive dashboards and KPI reporting that provide meaningful business insights.\nEnsure data accuracy, governance, and consistent measurement across all digital initiatives.\nContinuously improve reporting processes to increase efficiency, consistency, and usability.\nChannel Marketing Analytics\nMeasure and analyze the performance of digital marketing channels, including Organic Search (SEO), Paid Search, Google Business Profile, Email, Social Media, Referral, Direct, and emerging AI-driven traffic sources.\nDevelop channel-level insights that evaluate traffic quality, customer engagement, lead generation, conversion rates, and return on marketing investment.\nPartner with Digital Marketing teams to identify opportunities to improve acquisition strategies, optimize marketing spend, and maximize lead generation across channels.\nEvaluate attribution models and customer journeys to understand how channels work together to influence conversion.\nIdentify emerging trends, shifts in channel performance, and competitive changes, providing proactive recommendations that improve overall marketing effectiveness.\nOptimize Customer Experience\nAnalyze customer journeys to identify friction points, abandonment, and barriers to conversion.\nRecommend improvements to website navigation, content, forms, scheduling experiences, and conversion funnels that improve usability and increase qualified leads.\nMonitor Search & AI Performance\nPartner with SEO to monitor trends affecting Google Search and emerging AI-powered search experiences.\nIdentify technical issues, indexing challenges, content gaps, and changes in customer search behavior that may impact website visibility and traffic.\nDrive Continuous Optimization\nOwn the digital analytics backlog\nPartner with Product, UX, Engineering, Paid Media, and SEO teams to measure experiments, evaluate new initiatives, and prioritize improvements based on data and expected business impact.\nFoster a culture of continuous testing, learning, and optimization across the digital organization.\nContinuously evaluate emerging measurement capabilities and recommend improvements.\nThis is not intended to be an all-inclusive list of the essential functions or duties related to this job\nMINIMUM REQUIREMENTS\nEducation\nBachelor's degree in Analytics, Marketing, Business, Statistics, Computer Science, or a related field.\nExperience\n5+ years of experience in digital analytics, web analytics, or marketing analytics.\nExperience building executive dashboards using Power BI, Looker Studio, Tableau, or similar visualization tools.\nExperience working with large, enterprise websites and translating complex data into strategic business recommendations.\nKnowledge, Skills and Abilities\nAdvanced expertise with Google Analytics 4 (GA4) and Google Tag Manager.\nStrong understanding of customer journey analysis, conversion optimization, SEO measurement, and digital marketing analytics.\nExcellent communication, storytelling, and presentation skills.\nWORK CONDITIONS\nWork Environment\nWork indoors during all seasons and weather conditions\nComply with Corporate dress code policy\nWork Postures\nSitting continuously for many hours per day, up to 6 hours per day\nClimbing stairs to access buildings frequently\nPhysical Demands\nPhysical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage\nWork Hours\nWorking beyond “standard” hours as the need arises\nPostal Code: 77019Category (Portal Searching): Marketing and AdvertisingJob Location: US-TX - 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