Product Marketing Manager (m/w/d)

Your mission

As a Product Marketing Manager, you play a key role in shaping how Scompler is positioned as the leading SaaS platform for strategic communication. You own product positioning, go-to-market strategy, and product launches, with a direct impact on growth and adoption.

Scompler uniquely connects strategy, goals, messaging, channels, and teams in one platform. Our customers include major DAX-listed companies and well-known NGOs who rely on Scompler to make communication measurable and effective. In this role, you act as the central link between Product, Marketing, Sales, and Customer Success, ensuring our innovations are clearly positioned and successfully launched.

• You develop and drive go-to-market strategies for new products and applications - from positioning and messaging to launch execution.
• You define target audiences, value propositions, and product narratives in close collaboration with Product Management, Strategic Communications, and Technical Writing.
• You lead cross-functional launch teams and ensure alignment across all market-facing teams.
• You translate complex product capabilities into clear, customer-centric stories that highlight value and differentiation.
• You plan and execute product and launch campaigns together with Content Marketing - including landing pages, webinars, whitepapers, blog posts, videos, and newsletters.
• You ensure consistent product communication across all marketing, sales, and customer touchpoints.
• You create enablement materials for Sales and Customer Success (pitch decks, battle cards, FAQs, use case stories).
• You analyze market, competitive, and product usage data and derive actionable recommendations for product, marketing, and go-to-market decisions.
• You define and track launch KPIs (e.g. adoption, engagement, activation, win rates) and continuously optimize processes based on learnings.

Your profile

• 3-5+ years of experience in Product Marketing, Go-to-Market, or similar roles in a B2B SaaS environment
• Proven experience with product and feature launches in growth-oriented SaaS companie s
• Strong understanding of GTM strategies, lifecycle marketing, product-led growth, and enterprise sales cycles
• Experience working closely with Product Management, Sales, and Customer Success
• Ability to position complex products clearly, differentiating and convincingly
• Hands-on mindset: you don’t just design strategies, you also execute campaigns and create content yourself
• Analytical mindset with confidence in working with product, market, and usage data
• Strong storytelling skills, excellent writing, presentation, and communication abilities
• Confident presence and enthusiasm for presenting products publicly (e.g. in videos, webinars, events, or speaker slots)
• Fluency in German and English

• Think strategically while taking a hands-on, operational approach
• Communicate clearly, openly, and constructively
• Focus on impact, value, and solutions rather than just features
• Give - and welcome - feedback to continuously improve together
• Enjoy working across teams and actively breaking down silos
• Are motivated to actively shape a product and its market impact
• Take ownership and drive initiatives forward, even without formal people management responsibility

Why us?

• Exciting customers: Scompler is the leading SaaS company for strategic communications in the DACH region. You won’t be working with small players, but with major DAX-listed companies and well-known NGOs.
• Exceptional team: Become part of a highly skilled and diverse team that offers endless opportunities for personal and professional growth.
• Fair compensation: A competitive salary above market average.
• Real added value: Through our benefits program, you can choose what matters most to you - whether it’s food, shopping, commuting costs, or internet. You decide where you want to save real money.
• Individual coaching: Dedicated support for your personal and professional development.
• Flexible working hours: In an international team, flexible working hours and remote work are a given.
• Work-life balance: Enjoy 28 days of paid vacation per year for a full-time position.
• Supportive environment: Work in a collaborative, inclusive, and supportive environment.