{"id":2630459,"url":"https://alion.io/job/scompler-product-marketing-manager-mwd","title":"Product Marketing Manager (m/w/d)","company":{"id":1952417,"name":"Scompler","domain":"scompler.com","url":"https://alion.io/company/scompler","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Personio","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Munich, Germany"],"countries":["DE"],"hiring_countries":["DE"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":51000,"max_usd":92000,"period":"year","method":"role_seniority_country_cell","sample_n":22},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-17T13:28:15Z","employer_posted_date":"2026-09-17","last_verified_at":"2026-10-20T14:45:25Z","board_verified":true,"closed_at":null,"days_open":34,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":34},"description":"Your mission\nAs a Product Marketing Manager, you play a key role in shaping how Scompler is positioned as the leading SaaS platform for strategic communication. You own product positioning, go-to-market strategy, and product launches, with a direct impact on growth and adoption.\nScompler uniquely connects strategy, goals, messaging, channels, and teams in one platform. Our customers include major DAX-listed companies and well-known NGOs who rely on Scompler to make communication measurable and effective. In this role, you act as the central link between Product, Marketing, Sales, and Customer Success, ensuring our innovations are clearly positioned and successfully launched.\nYou develop and drive go-to-market strategies for new products and applications - from positioning and messaging to launch execution.\nYou define target audiences, value propositions, and product narratives in close collaboration with Product Management, Strategic Communications, and Technical Writing.\nYou lead cross-functional launch teams and ensure alignment across all market-facing teams.\nYou translate complex product capabilities into clear, customer-centric stories that highlight value and differentiation.\nYou plan and execute product and launch campaigns together with Content Marketing - including landing pages, webinars, whitepapers, blog posts, videos, and newsletters.\nYou ensure consistent product communication across all marketing, sales, and customer touchpoints.\nYou create enablement materials for Sales and Customer Success (pitch decks, battle cards, FAQs, use case stories).\nYou analyze market, competitive, and product usage data and derive actionable recommendations for product, marketing, and go-to-market decisions.\nYou define and track launch KPIs (e.g. adoption, engagement, activation, win rates) and continuously optimize processes based on learnings.\nYour profile\n3-5+ years of experience in Product Marketing, Go-to-Market, or similar roles in a B2B SaaS environment\nProven experience with product and feature launches in growth-oriented SaaS companie s\nStrong understanding of GTM strategies, lifecycle marketing, product-led growth, and enterprise sales cycles\nExperience working closely with Product Management, Sales, and Customer Success\nAbility to position complex products clearly, differentiating and convincingly\nHands-on mindset: you don’t just design strategies, you also execute campaigns and create content yourself\nAnalytical mindset with confidence in working with product, market, and usage data\nStrong storytelling skills, excellent writing, presentation, and communication abilities\nConfident presence and enthusiasm for presenting products publicly (e.g. in videos, webinars, events, or speaker slots)\nFluency in German and English\nBeyond your skills, we’re excited about you as a person if you…Think strategically while taking a hands-on, operational approach\nCommunicate clearly, openly, and constructively\nFocus on impact, value, and solutions rather than just features\nGive - and welcome - feedback to continuously improve together\nEnjoy working across teams and actively breaking down silos\nAre motivated to actively shape a product and its market impact\nTake ownership and drive initiatives forward, even without formal people management responsibility\nWhy us?\nExciting customers: Scompler is the leading SaaS company for strategic communications in the DACH region. You won’t be working with small players, but with major DAX-listed companies and well-known NGOs.\nExceptional team: Become part of a highly skilled and diverse team that offers endless opportunities for personal and professional growth.\nFair compensation: A competitive salary above market average.\nReal added value: Through our benefits program, you can choose what matters most to you - whether it’s food, shopping, commuting costs, or internet. You decide where you want to save real money.\nIndividual coaching: Dedicated support for your personal and professional development.\nFlexible working hours: In an international team, flexible working hours and remote work are a given.\nWork-life balance: Enjoy 28 days of paid vacation per year for a full-time position.\nSupportive environment: Work in a collaborative, inclusive, and supportive environment.","description_format":"text","description_chars":4268,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"German","level":"Advanced (C1)","optional":false},{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":["Flexible schedule","Professional development"],"hiring_locations":[{"name":"Germany","iso":"DE","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-10-15T16:01:20Z"}],"visa":[],"liveness":{"score":37,"band":"fade","label":"Fading","p_open":1,"p_active":0.677,"p_room":0.55,"age_days":33,"expected_fill_days":28,"reasons":["conf:15","win:tail"],"computed_at":"2026-10-21T05:46:15Z"},"pay":null,"html_url":"https://alion.io/job/scompler-product-marketing-manager-mwd","json_url":"https://alion.io/job/scompler-product-marketing-manager-mwd.json","meta":{"generated_at":"2026-10-21T14:25:16Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":20546,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-22T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1952417},"rest":"https://alion.io/mcp/rest/get_company?id=1952417"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fscompler-product-marketing-manager-mwd"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fscompler-product-marketing-manager-mwd"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fscompler-product-marketing-manager-mwd"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/scompler-product-marketing-manager-mwd\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fscompler-product-marketing-manager-mwd"}]}