{"id":4271792,"url":"https://alion.io/job/scorability-vp-consumer-marketing","title":"VP, Consumer Marketing","company":{"id":2135960,"name":"Scorability","domain":"scorability.com","url":"https://alion.io/company/scorability","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Austin, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":true,"relocation_package":false,"has_equity":true,"technologies":[],"status":"live","first_seen_at":"2026-11-13T15:24:56Z","employer_posted_date":"2026-11-13","last_verified_at":"2026-11-13T18:03:28Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Full-Time\nAustin, TX - 4 days per week in our Central Austin office, Fridays remote\nPlease note, we do not offer C2C or C2H employment and cannot sponsor visas for this position.\nAbout Scorability:\nScorability helps college coaches discover, evaluate, and connect with athletes. Our platform combines sports camps with verified data, mentality insights, and recruiting technology to help coaches predict success and build stronger rosters, while giving athletes greater visibility and access to opportunity. Through its Ryzer camp services and Scorability recruiting dashboard, the company now serves more than 1.2 million athletes and over 4,600 college programs across all divisions of college athletics. The company is headquartered in Austin, Texas.\nThe Role:\nAs our VP, Consumer Marketing, you’ll lead the effort to bring more athletes and families to Scorability-and give them reasons to keep coming back! You’ll own the growth engine for our athlete product, from first discovering Scorability and creating a profile to getting more value from the product, becoming a paying Advantage subscriber, and renewing.\nYou’ll build our B2C marketing strategy across acquisition, product marketing, lifecycle marketing, and product-led growth. You’ll work closely with Leadership, Product, and Engineering to ensure that marketing messaging and timing are aligned with product and feature releases.\nWe’re looking for someone who has built and scaled consumer marketing, knows how to turn free users into paying subscribers, and enjoys doing the work-not just directing it. You’ll help shape the strategy, hire and lead a strong team, and work alongside our B2B, field marketing, and events leader so our efforts reinforce one another.\nWhat you’ll do:\nOwn consumer growth: Build and lead the marketing strategy that brings athletes to Scorability, keeps them engaged, converts them to Advantage subscribers, and earns their renewals.\nBring in more athletes: Find the right mix of paid, organic, search, social, influencer, and partner channels to reach athletes and families and turn interest into registrations.\nHelp athletes get started and stay engaged: Work with Product and Engineering to make it easy and rewarding to create a profile, complete it, add more information, and use Scorability throughout the recruiting journey.\nGrow paid subscriptions: Test and improve the messages, campaigns, and in-product experiences that help free users see the value of upgrading.\nKeep subscribers coming back: Build thoughtful email, SMS, push, and in-app programs that help subscribers get ongoing value, reduce churn, and encourage renewals.\nPartner on consumer product marketing: Work with Product and Marketing leadership on positioning, messaging, launches, and go-to-market plans that make Scorability’s value clear to athletes and families.\nBuild a great team: Hire, coach, and lead consumer marketers who take ownership, move quickly, and keep improving. Stay close enough to the work to help make it better.\nKnow your numbers: Track acquisition, activation, conversion, customer acquisition cost, subscriber growth, retention, and lifetime value. Use testing, data, and AI tools to see what works and improve what doesn’t.\nWork across Scorability: Partner with Leadership, Product, Engineering, Customer Success, and B2B Marketing to align priorities and create a consistent experience for athletes, families, and coaches.\nExperience we’re seeking\n5+ years in marketing, including meaningful B2C experience and at least 2 years leading teams-ideally at a fast-growing technology company.\nYou’ve helped grow a consumer subscription business and can show the results: more users, more free-to-paid conversions, stronger engagement, and better retention. Freemium or product-led growth experience is a big plus.\nYou’ve built and scaled consumer marketing teams and know how to put the people, processes, and priorities in place to get results. Startup or early-stage experience is strongly preferred.\nYou’re a hands-on leader. You can set direction and make tough calls, but you’re also happy to jump in, test an idea, solve a problem, and do the work.\nYou know how to acquire consumers through a smart mix of paid media, organic search, social, influencers, content, and partnerships-and how to keep improving those channels.\nYou understand how the product itself drives growth, from onboarding and activation to upgrades, referrals, and experimentation. You’ve worked closely with Product and Engineering to make that happen.\nYou’ve built lifecycle programs that help people use a product more, see its value, upgrade, and stay subscribed.\nYou can help bring a product to market with clear positioning, compelling messaging, and launches that drive adoption.\nYou’re comfortable with the numbers: budgets, acquisition costs, conversion rates, retention, and the connection between marketing decisions and revenue.\nYou communicate clearly, make sound decisions, move quickly, and hold yourself and your team accountable. You can explain your strategy and results to executive leadership.\nYou actively use marketing technology-including automation, analytics, testing platforms, and AI tools-to help your team work smarter and get better results.\nExperience reaching Gen Z audiences, athletes, or families is a plus. So is experience with B2B marketing or two-sided marketplaces.\nBachelor’s degree preferred, or equivalent professional experience.\nPerks & Benefits:\nBase salary plus an annual company-wide bonus tied to our collective success\nStock options so you can share in the value we create\nUnlimited PTO and holidays off\nMedical, dental, and vision coverage-100% paid for employees\nOpportunities to give back through our Community Service Program\nOur Philosophies:\nWe want you to get a feel for what it’s like to work here. The people who thrive at Scorability:\nEmbrace uncertainty while trusting in an established process guided by experienced leaders.\nStay positive through challenges and treat people with respect and kindness.\nBring solutions, not just complaints.\nValue working together in the office Monday through Thursday (with flexibility on Fridays).\nPut collaboration ahead of ego or pride of authorship.\nWant to learn, improve, work hard, and have fun along the way.\nPut service to our customers and our shared goals first.\nAre excited by the risks and rewards of building a startup in which they have equity.\nBelieve hard work and success should lead to meaningful rewards.\nScorability will never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. We invite all qualified applicants to apply for our open positions.","description_format":"text","description_chars":6735,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Equity","Stock options","Unlimited PTO"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Fitness","Career Services"],"lifecycle":[{"event":"open","at":"2026-11-13T18:03:28Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":30,"reasons":["conf:1","win:early"],"computed_at":"2026-11-13T19:47:43Z"},"pay":null,"html_url":"https://alion.io/job/scorability-vp-consumer-marketing","json_url":"https://alion.io/job/scorability-vp-consumer-marketing.json","meta":{"generated_at":"2026-11-13T19:47:43Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":39502,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-14T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2135960},"rest":"https://alion.io/mcp/rest/get_company?id=2135960"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fscorability-vp-consumer-marketing"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fscorability-vp-consumer-marketing"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fscorability-vp-consumer-marketing"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/scorability-vp-consumer-marketing\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fscorability-vp-consumer-marketing"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4271792}},{"tool":"search_jobs","arguments":{"company":"scorability.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4271792},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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