Lead Product Manager (User Acquisition, scribd.com)
Confirmed on the employer's own hiring board on Oct 12, 2026. First seen by Alion on Sep 12, 2026.
Join Scribd, the world's largest digital library, as a Lead Product Manager focused on user acquisition. In this role, you will define target audiences, broaden the channel mix, and drive engineering investment. You will collaborate cross-functionally with various teams and have a direct impact on the growth of our products.
Missions
- Own the acquisition roadmap and decide where its engineering investment goes, adapting as the market shifts.
- Develop and maintain a cross-channel view of where acquisition investment pays off, and bring a clear, evidence-backed recommendation to channel owners and leadership.
- Build acquisition into the product itself, through referrals, sharing, and other experiences that help existing users bring in new ones.
Profil recherché
- A hybrid background: a product manager with deep growth marketing experience, or a growth marketer with equally strong product management experience- A track record of building acquisition mechanics into a product, such as growth loops, not only optimizing paid channels
- Working fluency across acquisition channels, including paid search and social, SEO and organic discovery, partnerships, and acquisition driven by the product itself, with a clear point of view on the strengths and tradeoffs of each
- Minimum of 7 years of experience in product management or growth, with at least 2 years focused on user acquisition, preferably in a consumer subscription business
- Nice to have: experience optimizing for AI search and answer engines, SEO at significant scale, B2C/B2B2C distribution models
- Comfort with ambiguity and a bias toward defining a new charter rather than inheriting an established roadmap
- Strong proficiency in data analytics, experimentation, attribution, and funnel optimization, with the ability to tie acquisition decisions to long-term subscriber value rather than cost per acquisition or volume alone
- A proven ability to influence without direct authority and build alignment across marketing and product organizations
- The credibility to be a genuine peer to channel experts. You can go deep enough with a paid marketer or an SEO specialist to earn their trust, without needing to run their channel yourself