{"id":2903425,"url":"https://alion.io/job/secninjaz-technologies-llp-performance-marketing","title":"Performance Marketing","company":{"id":4442839,"name":"SecNinjaz Technologies LLP","domain":"secninjaz.com","url":"https://alion.io/company/secninjaz-technologies-llp","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Zoho Recruit","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Delhi, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":8000,"max_usd":20000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":22},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"ActiveCampaign","optional":false},{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"LinkedIn Ads","optional":false},{"name":"Mailchimp","optional":false},{"name":"Marketo","optional":false},{"name":"Pipedrive","optional":false},{"name":"Salesforce","optional":false},{"name":"YouTube","optional":false},{"name":"Zoho CRM","optional":false}],"status":"live","first_seen_at":"2026-07-26T00:00:00Z","employer_posted_date":"2026-07-26","last_verified_at":"2026-10-26T22:02:26Z","board_verified":true,"closed_at":null,"days_open":93,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":92},"description":"Role\npurpose\nThis\nrole owns SecNinjaz's paid advertising and email demand generation\nacross LinkedIn, Google, and marketing automation. The objective is\nqualified pipeline: bringing security and IT decision-makers to the\ncompany, converting them, lowering acquisition cost, and feeding the\nsales team. This is a hands-on role - the person builds the\ncampaigns, writes the copy, sets up the tracking, and reads the\nnumbers. A working understanding of B2B buyer journeys and the\nability to turn business objectives into measurable campaigns are\nessential.\nKey\nresponsibilities\nStrategy\nand planning\nBuild\nmonthly and quarterly demand-generation plans tied to revenue\ntargets, with forecasts for reach, traffic, leads, cost per lead,\nand expected pipeline contribution.\n\nDefine\ntarget industries, accounts, job titles, keywords, and audience\nsegments for a security and IT buyer.\n\nRecommend\nbudget and channel split across LinkedIn, Google, email, and\nretargeting.\n\nLinkedIn\nadvertising\nPlan\nand run LinkedIn Campaign Manager campaigns: Lead Gen Forms,\nSponsored Content, Document and Video Ads, Conversation Ads, and\nwebsite-conversion and retargeting campaigns.\n\nBuild\nand manage matched audiences and account lists for account-based\nmarketing by industry, company size, seniority, and skills.\n\nTest\nobjectives, targeting, creative, and calls to action; optimise bids,\nbudgets, frequency, and cost per lead.\n\nConnect\nLead Gen Forms to the CRM.\n\nGoogle\nAds\nBuild\nand manage Search, Display, remarketing, and YouTube campaigns,\nstructured by service, segment, geography, and search intent.\n\nRun\nkeyword research for high-intent commercial terms; manage match\ntypes, negatives, geographic and device targeting, and search-term\nhygiene.\n\nWrite\nand test ad copy, headlines, descriptions, extensions, and calls to\naction; optimise for conversions, cost per acquisition, and return\non ad spend.\n\nSet\nup and validate conversion tracking through Google Ads, GA4, and\nGoogle Tag Manager.\n\nEmail\nmarketing and automation\nPlan\nand run campaigns for lead nurturing, product and event\nannouncements, webinars, newsletters, and re-engagement.\n\nSegment\nlists by industry, persona, funnel stage, behaviour, and engagement;\nbuild automated workflows for new leads, content downloads, webinar\nattendees, and dormant contacts.\n\nWrite\nsubject lines, body copy, and calls to action; A/B test content,\noffers, and send times.\n\nTrack\nopen, click, reply, and unsubscribe rates and deliverability; keep\nlists clean and compliant, including DPDP where personal data is\ninvolved.\n\nIntegrate\nemail with the CRM and the sales follow-up process.\n\nLanding\npages and conversion\nWrite\nbriefs for landing pages and lead forms, and work with design and\ndevelopment to build and improve them.\n\nA/B\ntest headlines, layouts, forms, and offers; analyse drop-offs and\nlift conversion from ad click to lead, and from lead to\nsales-qualified opportunity.\n\nAnalytics\nand reporting\nBuild\nweekly and monthly dashboards across LinkedIn Campaign Manager,\nGoogle Ads, GA4, Google Tag Manager, the CRM, and email analytics.\n\nReport\non spend, impressions, click-through rate, conversion rate, cost per\nlead, lead quality, pipeline, and revenue, cut by channel, campaign,\npersona, keyword, audience, and creative.\n\nTie\nmarketing-source data to CRM opportunities; flag underperforming\ncampaigns and act on them.\n\nPresent\ninsights and recommendations to management.\n\nSales\nand marketing coordination\nAgree\nqualified-lead criteria with the sales and business-development\nteams, and make sure leads are routed and followed up within agreed\ntimelines.\n\nRun\ncampaigns around target accounts, priority sectors, events, and\nsales initiatives; support account-based marketing for selected\ncompanies and decision-makers.\n\nCollect\nfeedback from sales on lead quality, and keep clear documentation of\ncampaigns, audiences, budgets, assets, and results.\n\nRequired\nqualifications and skills\nBachelor's\ndegree in marketing, business, communications, IT, or a related\nfield.\n\nAt\nleast 3 years' hands-on experience in performance marketing, digital\nadvertising, or demand generation.\n\nA\nproven track record managing LinkedIn Ads and Google Ads, plus email\nand automated lead-nurture campaigns.\n\nA\nsolid grasp of B2B lead-generation funnels and buyer journeys.\n\nWorking\nexperience with GA4 and Google Tag Manager.\n\nExperience\nwith a CRM (HubSpot, Salesforce, Zoho CRM, Microsoft Dynamics, or\nPipedrive) and an email platform (HubSpot, Mailchimp, Brevo,\nActiveCampaign, Klaviyo, or Marketo).\n\nStrong\nanalytical skills, and confident copywriting for ads, landing pages,\nand email.\n\nFamiliarity\nwith A/B testing, conversion-rate optimisation, audience\nsegmentation, and remarketing.\n\nThe\nability to run several campaigns, budgets, and deadlines at once,\nwith clear written and verbal communication.\n\nPreferred\nExperience\nmarketing to technical or security-aware buyers in cybersecurity,\nIT, or B2B SaaS.\n\nExposure\nto account-based marketing for enterprise or government accounts.\n\nAwareness\nof DPDP and data-protection basics in a marketing context.\n\nWhat\nwe offer\nOwnership\nof demand generation end to end for AI-augmented security services\nand AI-native products, with direct access to the founders.\n\nA\nbuild-fast, test-fast, sell-fast culture where campaigns ship and\nget measured, not parked.\n\nReal\nbudget and pipeline responsibility, not a support seat.","description_format":"text","description_chars":5384,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Artificial Intelligence","Cybersecurity","Information Security"],"lifecycle":[{"event":"open","at":"2026-10-20T07:19:08Z"}],"visa":[],"liveness":{"score":8,"band":"cold","label":"Long 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