{"id":3542447,"url":"https://alion.io/job/sectigo-director-demand-generation","title":"Director, Demand Generation","company":{"id":6153,"name":"Sectigo","domain":"sectigo.com","url":"https://alion.io/company/sectigo","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SmartRecruiters","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Scottsdale, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":135000,"max_usd":250000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1534},"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":true},{"name":"Salesforce","optional":true}],"status":"live","first_seen_at":"2026-10-30T16:55:36Z","employer_posted_date":"2026-10-30","last_verified_at":"2026-11-01T01:42:42Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"Sectigo is the most innovative provider of certificate lifecycle management (CLM), delivering solutions that help the world’s largest brands simplify how digital trust is managed and scaled. Sectigo’s automated, cloud-native CLM platform issues and manages digital certificates across enterprise environments, enabling organizations to reduce complexity, accelerate time to value, and strengthen security across environments. Sectigo is one of the largest, longest-standing, and most reputable CAs with more than 700,000 customers, including 65% of the Fortune 500. Sectigo holds six combined active leadership seats in the CA/Browser Forum and ETSI and brings two decades of delivering unparalleled digital trust.\nSimplicity at Scale.\nHow we show up with each other and our customers every day is just as important, and we win as #OneSectigo by living out our core values - Support, Excellence, Communication, Teamwork, Integrity, Growth and Openness. We are committed to investing in our diverse teams where everyone understands their role and how they support our strategic goals, we drive operational excellence through scale and efficiency, and we strive to delight our customers and become the market leader in our industry. If you aspire to join a driven team that holds each other accountable to meeting our lofty goals and you’d like to be part of our growth story in delivering a market leading user experience, we’d like to talk to you.\n We are looking for a talented Demand Genration Leader to join our growing global team at Sectigo.\nThis is a chance to build an integrated campaign motion at Sectigo. The Director, Demand Generation leads Sectigo's demand generation strategy and drives pipeline growth through integrated, multi-channel marketing campaigns. This individual owns Marketing's pipeline number, partners closely with sales and marketing leadership to build campaigns that work across digital, field and partner channels, and leads the team that delivers them. This individual should have a strong background in B2B SaaS marketing, deep expertise in account-based demand generation, and a track record of building and scaling revenue-driven programs.\nHere are the core functions, responsibilities, and expectations for this role:\nOwn Marketing's pipeline number - Accountable for the pipeline Marketing creates, orchestrating demand across digital, field and partner channels so they work together to hit the number. \nDefine and lead integrated campaigns - Design and deliver integrated, multi-channel campaigns for net new, installed base and partner motions, supported by playbooks and templates that teams can run consistently. \nSet the account-based strategy - Define how Sectigo selects, tiers and engages target accounts, using intent and account data to direct programs in partnership with sales, and operate demand on the Demand Unit Waterfall or a similar model. \nAlign sales and marketing - Establish a seamless collaboration framework with sales, pipeline conversion and product marketing so campaigns, follow-up and account plans work as one. \nLeverage technology to scale demand - Lead the use of marketing automation, intent and ABM platforms to execute targeted campaigns at scale. \nMeasure, budget and refine - Define KPIs and reporting to track pipeline, conversion and cost per pipeline dollar, manage demand program investment, and continuously optimize based on data insights. \nGrow the installed base - Lead lifecycle and customer marketing programs that increase renewal, expansion and customer loyalty. \nLead and develop a high-performing team - Build and mentor campaign and customer marketing managers, fostering a culture of accountability and performance excellence. \nStay ahead of market trends - Monitor industry trends, including AI-enabled demand, and bring tested new tactics into our campaigns. \nAdditional tasks associated with this position may be assigned in response to company initiatives and business needs.\nMore information about this role:\nThis is a full-time position working in a hybrid model and reporting to our Scottsdale office at least 3-4 days a week.\nThe targeted compensation package for this role is between USD 160K and 180K plus a bonus structure, subject upon internal equity and years of experience. We may make further adjustments through an approval process if the targeted compensation range needs to be modified based on business needs and market trends.\n Education:\nBachelor's degree in Marketing or a related field is strongly recommended. MBA and/or advanced degree is preferred. \nExperience:\nMinimum of 10+ years in B2B demand generation, with 5+ years in a leadership capacity is required. \nIdeal Candidate Profiles, Talents, and Desired Qualifications:\nStrong background in B2B SaaS and/or security software industries. \nProven expertise in account-based demand generation, including running demand on a waterfall or demand unit model. One-to-one ABM experience is a plus. \nExperience designing and delivering integrated, multi-channel campaigns across digital, field, partner and lifecycle programs. \nWorking knowledge of marketing automation and CRM tools (e.g., Salesforce, HubSpot) and intent or ABM platforms (e.g., 6sense, Demandbase). \nDeep understanding of enterprise sales cycles and complex account dynamics, with a track record of owning a pipeline number alongside sales. \nStrategic thinker with a revenue-driven mindset and a track record of driving measurable business outcomes. \nExceptional leadership and team-building skills, with the ability to inspire and influence cross-functional teams. \nOutstanding communication and presentation skills, with the ability to engage and persuade senior stakeholders. \nHighly analytical and data-driven, comfortable applying AI to translate insights into actionable strategies. \n Sectigo is an Equal Opportunity Employer.\nAt Sectigo, we are committed to providing equal opportunities throughout your career. We hire and promote the most qualified individuals based on their skills, experience, job requirements, and business needs. We do not discriminate on the basis of race, color, religion, age, sex, national origin, disability, pregnancy, genetic information, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable laws in the countries where we operate.\nOur “One Sectigo” culture fosters a strong sense of belonging and supports a respectful, inclusive workplace free from discrimination and harassment.\nUse of Artificial Intelligence (AI) in Our Hiring Process at Sectigo:\nTo enhance your experience, Sectigo may use Artificial Intelligence (AI) tools during the recruitment process. We are committed to using AI responsibly and transparently, ensuring fairness, accuracy, and human oversight at every stage.\nGlobal team. Global reach. Global impact.\nAt Sectigo, we believe doing good is good business. Our strength and our success come from our team of passionate, engaged individuals who make a difference, both locally and globally. Our commitment to engagement is rooted in an unconditionally inclusive workforce, embodying our unique perspectives, heritages, and backgrounds, all as diverse as the experiences of each Sectigo employee. Importantly, we strive to be recognized not only as the CLM leader but also for our intentional efforts to promote employees into the roles that most challenge and excite them, into experiences that allow them to grow their interests as we grow the business. We are committed to bringing a little bit of fun and a whole lot of happiness into everything we do so that our work - and our team members - reflect the positive outcomes we deliver to our customers every day.","description_format":"text","description_chars":7713,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":["Equity"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Identity Management","Digital Signature","Web Security & DDoS Protection"],"lifecycle":[{"event":"open","at":"2026-10-30T19:41:11Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":0,"expected_fill_days":46,"reasons":["conf:2","velocity","win:early"],"computed_at":"2026-10-31T05:58:55Z"},"pay":null,"html_url":"https://alion.io/job/sectigo-director-demand-generation","json_url":"https://alion.io/job/sectigo-director-demand-generation.json","meta":{"generated_at":"2026-11-01T02:52:30Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":4370,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-02T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":6153},"rest":"https://alion.io/mcp/rest/get_company?id=6153"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fsectigo-director-demand-generation"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fsectigo-director-demand-generation"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fsectigo-director-demand-generation"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/sectigo-director-demand-generation\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fsectigo-director-demand-generation"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3542447}},{"tool":"search_jobs","arguments":{"company":"sectigo.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3542447},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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