Product Marketing Manager, APAC
Sensor Tower’s digital intelligence platform provides unparalleled insight into market trends, advertising, competitor’s strategies, and consumer/user audience across mobile, web, and gaming. Sensor Tower’s insights are trusted by more than 2,500 enterprises worldwide across tech, retail/commerce, entertainment/media, gaming, consumer packaged goods, finance, and investment.
About the Role
Sensor Tower is seeking a strategic and execution-driven Product Marketing Manager to join our APAC Marketing team. In this role, you will be the regional champion for Sensor Tower’s product positioning and messaging, tailored specifically for the APAC market (including Japan, Greater China, Korea, SEA, India, and Australia).
You will bridge HQ’s product vision with local market realities by analyzing APAC-specific competitors, defining localized product positioning, and developing compelling, region-specific customer use cases that drive pipeline and revenue. As an internal product evangelist, you will ensure the APAC commercial team is immediately energized, educated, and equipped with the latest product releases and feature innovations.
Key Responsibilities
APAC Market Positioning & Messaging: Tailor global product value propositions into localized, highly relevant messaging that resonates with APAC enterprises, app publishers, gaming studios, and agencies.
Competitive Intelligence: Conduct deep competitive analysis against local/regional market research and data providers in APAC; build actionable battlecards and positioning strategies for sales.
Customer Use Case & Collateral Development: Partner with regional sales and other APAC marketing members to uncover, build, and showcase APAC-specific customer use cases, ROI stories, and localized collateral (pitch decks, one-pagers, case studies).
Product Evangelism & Feature Launches: Serve as the APAC product evangelist to champion HQ's product vision locally. Timely translate global product roadmaps and new feature releases into inspiring, value-driven rollouts for the commercial team to ensure rapid adoption.
Sales Enablement & Training: Deliver regular training and enablement sessions for regional Sales, BDR, and Account teams on localized objection handling, pitch framework execution, competitor battlecards, and APAC-specific deal support.
What We’re Looking For
Experience: 3+ years of Product Marketing experience in B2B SaaS, Mobile/AdTech, Gaming, or Data Analytics platforms.
Regional Expertise: Demonstrated understanding of APAC business culture, go-to-market dynamics, and competitive market intelligence across key Asian markets.
Analytical & Storytelling Skills: Exceptional ability to translate complex, data-heavy products into engaging, and value-driven commercial stories.
Communication & Influence: A natural communicator and presenter with strong cross-cultural skills, capable of energizing internal sales teams and influencing global HQ stakeholders.
Ownership & Agility: Self-starter mentality with the ability to manage priorities independently within a fast-paced, matrixes environment.
Language Requirements
English & Japanese (Required): Business-level written and verbal proficiency is essential for creating client-facing assets, conducting competitive research, and delivering in-house training for HQ and regional teams.
Chinese (Nice to have): Native or professional proficiency is a strong plus.
Work Authorization
Must have valid work authorization and currently reside in Japan, Singapore, or China. (Visa sponsorship is not provided for this role).
Why Join Us
Competitive Compensation Package: Attractive annual salary with performance-based reviews and yearly adjustments.
International Work Environment: Collaborate with cross-functional teams across APAC, and the US, gaining meaningful global exposure.
Career Continuity & Growth: Gain hands-on ownership of high-impact regional projects in a rapidly scaling team.
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