{"id":2057689,"url":"https://alion.io/job/sentilink-demand-generation-associatespecialist","title":"Demand Generation Associate/Specialist","company":{"id":2493,"name":"SentiLink","domain":"sentilink.com","url":"https://alion.io/company/sentilink","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"A","score":90,"open_postings":38,"ghost_share":0,"stale_share":0.184,"repost_share":0,"time_to_fill_p50_days":67,"computed_at":"2026-11-06T05:58:05Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":95000,"max":120000,"currency":"USD","period":"year","gross":null,"usd_annual":120000},"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-10-07T23:27:15Z","employer_posted_date":"2026-10-07","last_verified_at":"2026-11-06T03:53:14Z","board_verified":true,"closed_at":null,"days_open":29,"trust":{"level":"ok","repost_count":0,"flags":[],"days_open":29},"description":"SentiLink helps institutions and protects customers by accurately resolving identities and flagging fraud risk. Each day, we verify more than 3 million identities, flagging 150k+ fraud attempts in the process. The problems we work on are challenging, and solving them takes deep domain expertise, rigorous analysis, and a willingness to dig into the details.\nAt SentiLink, you'll work alongside smart, highly collaborative colleagues who respect each other's time and judgment, take ownership, and follow through on their commitments. Together, we do truly meaningful work protecting the identities of innocent consumers and flagging the fraudsters attempting to exploit them.\nWe're well capitalized and growing quickly. We already serve 13 of the top 15 U.S. banks, we're expanding into new markets, and we're backed by Craft Ventures, Andreessen Horowitz, NYCA, and Max Levchin. We've been named to theForbes Fintech 50 and as a2026 FICO Industry Vanguard Decision Award Winner. We were also the first company to go live with the electronic Consent Based Social Security Number Verification (eCBSV) service, and we've testified before the U.S. Congress on the future of identity.\nWe want SentiLink to be the best place you've ever worked. We offer generous benefits and support a range of working arrangements, from fully remote to in-office. We are a digital-first company with strong collaboration across the U.S. and India, and we meet in person regularly to build relationships. We have offices in Austin, San Francisco, New York City, Seattle (Bellevue), Los Angeles, and Chicago in the U.S., and in Gurugram (Delhi) and Bengaluru in India.\nRole:\nThe Demand Generation Associate/Specialist will support efforts to build awareness, engagement, and demand for our fraud and risk solutions. This role will help plan and execute integrated marketing campaigns across multiple channels to generate leads and nurture prospects throughout the buyer’s journey.\nThis is a remote, U.S.-based role.\nResponsibilities:\nCampaign Execution\nSupport the development and execution of demand generation campaigns aligned with business goals and target audiences.\n\nExecute campaign deliverables across email, webinar, website, and nurture channels.\n\nCoordinate timelines, assets, and deliverables to ensure campaigns launch on schedule.\n\nMarketing Automation\nUse marketing automation tools to build and manage targeted campaigns.\n\nSupport lead scoring, segmentation, and nurturing programs.\n\nHelp improve the process for converting leads into qualified opportunities.\n\nContent Development\nPartner with the content team to develop relevant materials for different stages of the buyer’s journey.\n\nHelp maintain consistent messaging and branding across demand generation activities.\n\nAdapt content for use across email, landing pages, sales sequences, and other channels.\n\nAnalytics and Reporting\nTrack campaign performance using marketing analytics tools.\n\nPrepare regular reports on key metrics, including lead volume, engagement, and conversion rates.\n\nIdentify trends and recommend opportunities to improve campaign performance.\n\nCollaboration\nWork closely with the Sales team to understand lead qualification criteria and support the handoff of marketing qualified leads (MQLs).\n\nCollaborate with cross-functional teams to coordinate campaign activities.\n\nHelp manage relationships with external agencies and freelancers.\n\nRequirements:\n3+ years of experience in demand generation, digital marketing, or a related field, preferably within B2B technology or SaaS.\n\nExperience supporting or executing demand generation campaigns with measurable results.\n\nFamiliarity with marketing automation platforms, CRM systems, and analytics tools. Experience with HubSpot, Salesforce, Google Analytics, digital marketing, or social media management tools is highly desirable.\n\nExperience using webinar platforms to support the planning, execution, and promotion of virtual events and demand generation campaigns.\n\nExperience coordinating integrated marketing campaigns across multiple channels.\n\nStrong written and verbal communication skills.\n\nAnalytical mindset with the ability to interpret campaign data and identify trends.\n\nStrong project management and organizational skills, with the ability to manage multiple projects and meet deadlines.\n\nFamiliarity with the fraud and risk solutions landscape is a plus.\n\nCompensation:\n$95,000 - $120,000/year + equity + benefits\nNote: This salary range may be inclusive of several career levels, and the actual base salary within that range will be determined by several components including but not limited to the individual's experience, skills, and qualifications.\nPerks:\nEmployer paid group health insurance for you and your dependents\n\n401(k) plan with employer match (or equivalent for non US-based roles)\n\nFlexible paid time off\n\nRegular company-wide in-person events\n\nHome office stipend, and more!\n\nCorporate Values:\nFollow Through\n\nDeep Understanding\n\nWhatever It Takes\n\nDo Something Smart","description_format":"text","description_chars":5022,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"phd","optional":false},"security_clearance":false,"languages":[]},"benefits":["Equity","Health insurance","Home office"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"},{"name":"India","iso":"IN","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Fraud Detection","Identity Management","RegTech, AML & 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