{"id":2552623,"url":"https://alion.io/job/sentinelone-director-digital-performance-marketing","title":"Director, Digital & Performance Marketing","company":{"id":46,"name":"SentinelOne","domain":"sentinelone.com","url":"https://alion.io/company/sentinelone","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":79,"open_postings":19,"ghost_share":0,"stale_share":0.842,"repost_share":0,"time_to_fill_p50_days":47,"computed_at":"2026-10-22T06:10:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":162750,"max":244000,"currency":"USD","period":"year","gross":null,"usd_annual":244000},"salary_estimate":null,"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"Reddit","optional":false},{"name":"SentinelOne","optional":false},{"name":"Marketo","optional":true},{"name":"Salesforce","optional":true}],"status":"live","first_seen_at":"2026-10-14T15:46:05Z","employer_posted_date":"2026-10-14","last_verified_at":"2026-10-22T07:24:03Z","board_verified":true,"closed_at":null,"days_open":7,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":7},"description":"Our Purpose \nAt SentinelOne, we are driven by a clear purpose: to give the advantage to those who secure our future. As AI reshapes how organizations build, operate, and innovate, the responsibility to protect them becomes more critical than ever. When you join SentinelOne, your work helps protect global enterprises, critical infrastructure, and the technologies shaping tomorrow. If you are motivated by meaningful challenges and want your impact to be real, measurable, and global, you will find purpose here.\nAbout Us \nSentinelOne is a company at the intersection of AI and security, pioneering a new operating model for cybersecurity. Our AI-native platform unifies protection across endpoint, cloud, identity, data, and AI systems to deliver autonomous detection and response with clarity and speed. By combining real-time analytics, intelligent automation, and a unified data foundation, we reduce noise, simplify complexity, and empower security teams to focus on what truly matters.\nOur teams are builders, problem-solvers, and innovators committed to shaping the future of security. If you are excited to solve hard problems alongside talented, mission-driven people, we invite you to help us build a safer future for humanity.\nWhat Are We Looking For?\nWe’re looking for people who are relentlessly curious and committed to continuous learning. AI is reshaping every function across our business, and we enable every team member, regardless of role or level, to build fluency in AI tools and concepts. Those who thrive here actively seek out new solutions, experiment thoughtfully, and apply what they learn to drive better, faster, smarter outcomes.\nAs a Director, Digital & Performance Marketing, you will be tasked with building and scaling an AI-first performance marketing engine that drives pipeline, revenue, and growth efficiency, architecting a self-optimizing digital system that continuously informs where we invest, who we target, and how we convert. This is not a traditional demand gen or media role: you will connect audience, intent, creative, and data into a real-time, signal-driven growth engine that consistently produces a high-quality pipeline and accelerates revenue. This role sits at the center of Revenue Marketing and directly impacts pipeline creation, conversion, and CAC efficiency.\nWhat Will You Do?\nPrimary responsibilities include:\nDefine and own the digital marketing strategy aligned to pipeline and revenue goals; translate business priorities into clear investment strategies, channel mix, and audience focus; identify market opportunities, whitespace, and growth levers to inform planning; act as a key contributor to annual and quarterly planning, influencing budget allocation and strategic bets.\nBuild and scale a digital-first pipeline generation engine across paid media, intent signals, and account-based engagement; own performance across the funnel, from engagement to pipeline to revenue; architect and optimize a multi-channel engagement strategy spanning SEM, paid social, programmatic display, CTV, audio/podcasts, Reddit, and programmatic OOH, leveraging each channel's strengths to drive coordinated, signal-based engagement across the buyer journey; use AI-driven bidding and budget allocation tools to shift spend across channels in real time, based on performance, intent signals, and account engagement; ensure programs are optimized for pipeline quality, conversion, and velocity, not just lead volume; establish clear linkage between media investment and business outcomes.\nTranslate ICP, personas, and segmentation into actionable target audiences across channels; leverage first-party and third-party intent data, engagement signals, and account insights to prioritize spend; apply AI and predictive modeling to score accounts, surface buying signals, and prioritize outreach before a lead even raises their hand; use a CDP (e.g., Hightouch) to unify first-party data and activate it across paid and owned channels; leverage identity resolution and data collaboration tools (e.g., LiveRamp) to extend audience match rates and connect online and offline signals; partner with Marketing Ops and Data Analytics teams to operationalize signal-driven decision making and continuously refine targeting based on in-market behavior and performance data.\nSet the AI roadmap for the digital marketing function, including which tools, which use cases, and which workflows get automated first; evaluate and pilot AI platforms for media buying, audience modeling, creative generation, and campaign optimization; build AI-assisted creative testing workflows that generate, test, and iterate ad variants faster than manual processes allow; establish guardrails for responsible AI use in targeting, personalization, and content generation; track where AI is actually moving the needle on CAC, pipeline velocity, and conversion, and kill what is not working; keep the team current on new AI capabilities relevant to performance marketing and push adoption where it drives results.\nBuild and lead a structured experimentation framework across channels, creative, offers, and landing experiences; use performance data and AI-powered analysis to identify drivers of success and areas for optimization; continuously evolve performance benchmarks and redefine what great looks like.\nBuild, mentor, and lead a team of high-performing digital marketers; establish a culture of accountability, experimentation, and continuous improvement; elevate team capabilities across strategy, execution, AI fluency, and data fluency; set and maintain a high bar for performance, creativity, and impact.\nLead cross-functionally across Sales, Marketing Ops, Data Analytics, and Regional/Field Marketing to keep digital strategy aligned with business priorities; partner with Geo Leaders to manage expectations and act as the digital voice in regional business reviews; share regional performance, pipeline creation progress, and digital engagement insights with Geo Leaders on a regular cadence; translate global digital strategy into regional context, and surface regional needs back into the broader strategy.\nWhat Skills and Knowledge Will You Bring?\nIdeal candidates will have:\n10 or more years of experience in B2B digital or performance marketing, with cybersecurity experience a major plus; experience in cybersecurity, cloud, or enterprise SaaS is preferred.\nProven ability to define and lead marketing strategy, not just execute campaigns, with experience influencing planning cycles, investment decisions, and GTM strategy.\nStrong understanding of how digital marketing drives pipeline, revenue, and growth efficiency, and a demonstrated track record of driving measurable pipeline impact and ROI.\nDeep expertise across paid media, audience targeting, and performance optimization.\nHands-on experience with AI-powered marketing tools, such as predictive bidding, AI creative generation, account scoring models, or similar.\nStrong experience leveraging first-party and third-party intent data, account scoring and segmentation, multi-channel audience orchestration, and AI/ML-driven optimization and automation.\nProficiency with modern martech stacks (e.g., Salesforce, Marketo, Demandbase), and the ability to translate data into clear insights and actionable strategy.\nProven ability to build or transform digital functions into scalable, AI-enabled revenue engines, with strong test-and-learn discipline and a focus on continuous improvement.\nAbility to operate at both strategic and hands-on levels, with a bias for action and strong ownership and accountability.\nPlayer/coach mindset with experience leading and developing teams, strong cross-functional collaboration across Marketing, Sales, Ops, and Analytics, and excellent communication skills with the ability to simplify complexity and drive alignment.\nWhy SentinelOne?\nAI is redefining how the world operates and rewriting the rules of security in real time, and SentinelOne was built for this moment. From day one, we architected an AI-native platform designed to operate at machine speed, not as an add-on to legacy systems but as the foundation itself. If you want to build where innovation and impact move together, this is that place.\nWe invest in our Sentinels with comprehensive, competitive benefits designed to support you and your family:\nEquity & Rewards\nRestricted Stock Units (RSUs)\nEmployee Stock Purchase Plan (ESPP)\nTime Off & Wellbeing\nFlexible time off\nPaid company holidays and paid sick time\nGender-neutral parental leave\nGrandparent leave\nInsurance & Financial Security\nMedical, dental, and vision coverage\n401(k) retirement plan with company match\nLife and disability insurance\nHealth and dependent care FSA\nVoluntary benefits (hospital, accident, critical illness)\nEmployee Assistance Program (EAP)\nARAG pre-paid legal\nNationwide pet insurance\nCancer Care program\nGlobal business travel medical insurance\nWork Perks & Flexibility\nHome office allowance\nMobile phone reimbursement\nWellness & Lifestyle\nWellness coach\nWellness/gym reimbursement\nFertility coverage\nAdoption & surrogacy reimbursement\nThis U.S. role has a base pay range that will vary based on the location of the candidate. For some locations, a different pay range may apply. If so, this range will be provided to you during the recruiting process. You can also reach out to the recruiter with any questions.\nBase Salary Range\n$162,750—$244,000 USD\nSentinelOne is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.\nSentinelOne participates in the E-Verify Program for all U.S. based roles.","description_format":"text","description_chars":9943,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Continuous learning","Equity","Flexible time off","Health insurance","Home office","Parental leave","Restricted stock units","Retirement plans"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Cloud Security","Information Security","Security Operations","Cybersecurity AI"],"lifecycle":[{"event":"open","at":"2026-10-14T18:19:27Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 7 · green card filings: 6","filings_12m":7,"filings_prev_12m":12,"green_card_filings_12m":6,"median_offered_wage_usd":193269,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":7,"expected_fill_days":47,"reasons":["conf:2","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-10-22T06:10:10Z"},"pay":{"stated_usd_annual":244000,"is_top_pay":true},"html_url":"https://alion.io/job/sentinelone-director-digital-performance-marketing","json_url":"https://alion.io/job/sentinelone-director-digital-performance-marketing.json","meta":{"generated_at":"2026-10-22T10:38:40Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":7972,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-23T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":46},"rest":"https://alion.io/mcp/rest/get_company?id=46"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fsentinelone-director-digital-performance-marketing"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fsentinelone-director-digital-performance-marketing"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fsentinelone-director-digital-performance-marketing"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/sentinelone-director-digital-performance-marketing\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fsentinelone-director-digital-performance-marketing"}]}