{"id":742906,"url":"https://alion.io/job/serhant-vp-communications","title":"VP, Communications","company":{"id":174588,"name":"SERHANT.","domain":"serhant.com","url":"https://alion.io/company/serhant","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":83,"open_postings":6,"ghost_share":0,"stale_share":0.667,"repost_share":0,"time_to_fill_p50_days":57,"computed_at":"2026-10-31T05:58:55Z"}},"role":"Operations","role_family":"Operations","seniority":"head","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":185000,"max":230000,"currency":"USD","period":"year","gross":null,"usd_annual":230000},"salary_estimate":null,"experience_years_min":10,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-05-26T21:22:34Z","employer_posted_date":"2026-09-24","last_verified_at":"2026-11-01T03:54:50Z","board_verified":true,"closed_at":null,"days_open":158,"trust":{"level":"ok","repost_count":0,"flags":[],"days_open":157},"description":"About SERHANT. \nSERHANT. is the most followed real estate brand in the world, calibrated for the marketplace of tomorrow, delivering proven results for buyers, sellers, and developers. SERHANT. revolutionizes the traditional brokerage model by innovating through media and content creation and is powered by a full-service in-house film studio as well as an amplification platform that puts our properties in front of more people than anyone else. \nAbout the Role \nWe are seeking a strategic, dynamic Vice President of Communications to lead both internal communications and public relations across all states in which we operate. This executive will shape and protect our brand narrative at every level - nationally, regionally, and locally - while empowering our Local Leaders and State Brokers of Record with the tools, strategy, and visibility they need to elevate our agents and markets. \nThis role is equal parts strategist, operator, and trusted advisor. The VP of Communications will build scalable systems that ensure message clarity internally, strengthen our reputation externally, and amplify the success stories of our agents across diverse local markets. \nResponsibilities\nEnterprise Communications Strategy Develop and execute a comprehensive communications strategy aligned with company growth goals and multi-state expansion. \nEstablish a scalable communications infrastructure that supports increasing demand for agent- and listing-level PR nationwide. \nEnsure brand consistency and narrative cohesion across all states and business lines. \nServe as a senior advisor to executive leadership on messaging, positioning, and reputational risk. \nOwn the annual communications narrative and serve as the architect of what the brand's story looks like over the next 3-5 years. \nOwn and manage the communications P&L, budget, and vendor expenses - making strategic decisions about where resources are allocated and what is worth investing in. \n\nAgent, Listing & State-Level PR Infrastructure Design and implement a structured, repeatable PR process to support agents, major listings, and state-level initiatives across all markets. \nBuild a national framework for agent and listing publicity that can scale as the company expands into new states. \nCreate standardized intake, evaluation, pitching, and amplification systems to manage growing PR demand efficiently. \nEstablish clear criteria and workflows to prioritize opportunities and allocate PR resources effectively. \nDevelop toolkits, templates, and training programs that empower Local Leaders and Brokers of Record to execute PR strategies within their markets. \nEnsure agents understand how to leverage PR opportunities in alignment with brand standards. \n\nPublic Relations & Media Strategy Lead national and state-level PR strategy, securing high-impact media placements that elevate both the brand and individual agents/listings. \nBuild and maintain relationships with media outlets, journalists, and industry influencers across key markets nationwide. \nCreate a coordinated approach that connects corporate-level storytelling with local market narratives. \nEstablish measurable benchmarks for PR performance at the agent, listing, and state levels. \nDevelop and execute marketing strategy that extends brand reach beyond traditional media, identifying the right voices and platforms for each market. \nCultivate relationships with reporters, editors, and publications in each new market the company enters - not just national outlets, but the local and regional press that matters to agents and buyers on the ground. \n\nField Enablement & Market Amplification Partner closely with Local Leaders and Brokers of Record to identify compelling agent stories, marquee listings, and market trends. \nImplement systems that allow successful PR campaigns in one state to be replicated across other markets. \nProvide structured guidance for agent milestones, notable transactions, awards, and community impact initiatives. \nEnsure that as the brokerage footprint grows, PR support scales without sacrificing quality or brand integrity. \n\nInternal Communications Design and lead a structured internal communications framework that connects corporate strategy to field execution. \nCreate clear, inspiring communications that align employees, agents, and leadership across multiple states. \nDevelop messaging playbooks and leadership talking points to ensure consistency across markets. \nLead crisis communication planning and execution for internal audiences. \nServe as the right hand to executive leadership - deeply embedded in what the company is doing, how it's performing, and how that story is told to internal audiences across all markets. \n\nBrand & Reputation Management Monitor public perception and proactively manage brand reputation across all operating states. \nLead crisis communications planning and response for external audiences at both the corporate and local levels. \nEnsure compliance with regulatory and state-level real estate communication standards where applicable. \n\n Team Leadership & Infrastructure Build and lead a high-performing communications team structured to support multi-state growth. \nImplement data-driven measurement of PR impact, agent visibility, and internal engagement effectiveness. \nManage agency partnerships as needed. \nContinuously refine workflows and infrastructure to support a rapidly expanding national footprint. \n\n*The company reserves the right to add or change duties at any time. \nQualifications\n10+ years of progressive experience in communications, public relations, or corporate affairs. \nExperience leading communications across multiple markets or regions. \nStrong understanding of media relations, crisis communications, and executive messaging. \nExperience supporting field-based leaders or franchise/affiliate networks is strongly preferred. \nReal estate or highly regulated industry experience is a plus. \nExceptional executive presence, judgment, and relationship-building skills. \nProven ability to build infrastructure in high-growth environments. \nDemonstrated ability to own a communications budget and make disciplined resource allocation decisions in a high-growth environment. \nSkills \nStrategic Vision with Operational Execution \nInfluential Leadership & Executive Advisory Skills \nCross-Functional Collaboration \nBrand Stewardship \nCrisis Agility \nScalable Systems Thinking \nStorytelling Excellence \nCompensation\nActual compensation within the pay range listed below will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location.\nThe national base pay range for this position within the United States is $185,000.00 - $230,000.00 USD.\nYour Location\nThis position is hybrid eligible for those candidates that live in the Tri-State area. The role may include occasional work at additional SERHANT. offices or attendance at offsites, as agreed to with your manager. Candidates must live within the United States.\nHiring Statement\nSERHANT. is committed to providing a workplace free from discrimination or harassment. We expect every member of the SERHANT. community to do their part to cultivate and maintain an environment where everyone has the opportunity to feel included and is afforded the respect and dignity they deserve.\nDecisions related to hiring, compensating, training, evaluating performance, or terminating are made fairly, and we provide equal employment opportunities to all qualified candidates and staff. We examine our unconscious biases and take responsibility for always striving to create an inclusive environment that makes every employee and candidate feel welcome.\nRecruiting Fraud Notice\nPlease be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to prompt you to pay a fee for services related to recruitment or training.\nSERHANT. does not charge any application, processing, or training fee at any stage of the recruiting or hiring process. All genuine job openings will be posted here on on our Careers page or Linkedin, and all communications from the SERHANT. recruiting team and/or hiring managers will be from an @serhant.com email address.\nVisa Sponsorship Notice\nThank you for your interest in working with us! At this time, we are not able to offer H-1B visa or any other work authorization sponsorship. To be considered for any of our open roles, candidates must be currently authorized to work in the United States without the need for sponsorship now or in the future.","description_format":"text","description_chars":8639,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Real Estate","PropTech","Real Estate Brokerage"],"lifecycle":[{"event":"open","at":"2026-09-11T13:11:27Z"}],"visa":[],"liveness":{"score":16,"band":"cold","label":"Long shot","p_open":1,"p_active":0.579,"p_room":0.28,"age_days":157,"expected_fill_days":57,"reasons":["conf:3","win:tail","crowd:"],"computed_at":"2026-10-31T05:58:55Z"},"pay":{"stated_usd_annual":230000,"is_top_pay":true},"html_url":"https://alion.io/job/serhant-vp-communications","json_url":"https://alion.io/job/serhant-vp-communications.json","meta":{"generated_at":"2026-11-01T04:05:18Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":6321,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-02T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":174588},"rest":"https://alion.io/mcp/rest/get_company?id=174588"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fserhant-vp-communications"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fserhant-vp-communications"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fserhant-vp-communications"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/serhant-vp-communications\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fserhant-vp-communications"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":742906}},{"tool":"search_jobs","arguments":{"company":"serhant.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":742906},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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