{"id":1241814,"url":"https://alion.io/job/setel-manager-brand-communications-activations","title":"Manager, Brand Communications & Activations","company":{"id":49708,"name":"Setel","domain":"setel.com","url":"https://alion.io/company/setel","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"BrioHR","truth_index":null},"role":"Communications","role_family":"Communications","seniority":"staff","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Malaysia"],"countries":["MY"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":15000,"max_usd":40000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":67},"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-25T16:55:13Z","employer_posted_date":"2026-09-25","last_verified_at":"2026-10-12T21:59:10Z","board_verified":true,"closed_at":null,"days_open":17,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":17},"description":"About Setel:\nThe Future of Mobility\nIntroduced in July 2018, Setel is a mobile platform that aims to delight customers by innovating for better, inclusive mobility. Setel serves customers across Malaysia by powering one app as the constant companion to ease motorists’ journey across fueling, parking, EV charging, motor insurance, road tax, auto assistance, general purchases, and more across an ecosystem of PETRONAS petrol stations, retail partners, and online merchants.\nRole Purpose:\nThe Manager, Brand Communications & Activations leads the development and execution of integrated brand communication strategies that strengthen brand equity, drive awareness, and support business objectives. This role will own brand campaigns, PR and media relations, activations, partnerships, and media planning, working closely with internal teams and external agencies to deliver impactful, consistent brand experiences.\nThe role ensures:\nStrong, consistent brand presence across channels.\nHigh-impact campaigns and activations that drive awareness and engagement.\nPositive media coverage and strong media relationships.\nEffective partnerships that enhance brand equity.\nOptimised media buys/investments with clear performance outcomes.\nIn this role you will:\nStrategic Brand Communications that develop and execute comprehensive brand communication strategies aligned with overall brand and business goals. Ensure consistent brand voice, messaging, and visual identity across all channels and touchpoints. Translate brand strategy into compelling narratives and communication frameworks.\nBrand Campaigns (Including Thematic Campaigns) planning and delivery with high impacts. Lead end-to-end planning and execution of integrated brand campaigns, including thematic and seasonal campaigns. Manage creative development with the creative team, MarComm and relevant stakeholders, from concept to rollout. Track campaign performance and optimize based on insights and results.\nEffective PR, Communications & Media Relations by owning PR strategy and execution to enhance brand reputation and visibility. Build and manage relationships with media, journalists, and key opinion leaders. Oversee press releases, media briefs, spokesperson coordination, and crisis communication support.\nSupervise and plan for activations & events. Conceptualise and execute on-ground and digital brand activations, events, and experiential marketing initiatives. Manage event planning, production, vendor coordination, and on-site execution. Ensure activations deliver strong brand recall, engagement, and ROI.\nCo-lead strategic brand partnerships together with the social media team. Identify, evaluate, and manage strategic brand partnerships and collaborations. Lead partnership negotiations, alignment on objectives, and joint marketing plans. Ensure partnerships are on-brand and deliver measurable value.\nLead media planning and buying strategy across offline and digital channels. Work with media owners to optimize spend, reach, and effectiveness. Monitor media performance, analyze data, and drive continuous improvement.\nYou're a great fit if you have:\nBachelor’s Degree Degree in Marketing, Business, PR/Communications, or a related field (Master’s or any relevant professional and/or skills driven certifications as added advantages).\nMinimum 10-12 years in brand communications and activations with at least 5 years in a managerial role in marketing, campaign management, brand, activations, PR/Comms, media planning, preferably in a related industry or company.\nProven ability to manage agencies, vendors, and cross-functional stakeholders.\nStrategic thinker with strong execution and project management skills.\nExcellent communication, presentation, and storytelling abilities.\nExperience managing budgets and measuring marketing ROI.\nTechnical/Functional Skills\nStrong skills in strategising, planning and budgeting campaigns, media buys and events \nMarrying data with situational skills and mindset with a deep understanding of the relevant metrics for campaigns. \nStrong usage skills of tools related to the scope\nAbility to manage agencies, vendors, and cross-functional teams and stakeholders effectively. \nStrong in branding, brand campaigns, comms, PR, activations, and media planning\nStrategic thinker with strong execution and project management skills\nExcellent communication, presentation, and storytelling abilities\nGood in number projections and measuring ROI\nLeadership/ Behavioural Skills\nConfidentiality\nBusiness Development\nAnalytical Thinking\nRelationship Building\nPlanning & Organizing\nDecision Making & Judgement\nWhat Makes Working With Us Awesome\nOur people and culture: You will get to work with awesome and friendly colleagues to whom you can expect to collaborate well to deliver your work. Empowerment is given and you will get a lot of opportunities for peer-learning.\nAvailability of tools and applications: You will be provided with different tools to facilitate your work. Automate your work whenever possible so that you can focus on delivering impact for your role.\nDevelopment focused: Your learning and growth matters most for us. We are people centric and always ready to help our people to define what they want to make an impact on and craft their learning plan accordingly.\nCool Perks/Benefits\nHybrid working arrangement; Flexible working hours.\nRelax and unwind at the leisure area with video games, board games, books, and more.\nWear your favourite jeans, or any cool OOTD so that you can work comfortably (in style).\nCoffee, tea, or snacks are available for consumption at the pantry. Because you’ll be happier with a full tummy.\nA healthy body leads to a brilliant mind. Let’s get moving with the inter-company sports team.\nThere will be workshops, talent shows, sport activities, and other events for sharing and bonding.\nPersonal Data Protection\nSetel Ventures Sdn Bhd (“Setel”, “we”, “our” “us”) is committed to protecting and respecting your privacy. This Setel privacy statement (“Privacy Statement”) explains what personal data we collect about you, when and why we collect it, how we use it, the conditions under which we may disclose it to others, your rights to your personal data and how we keep it secure. This Privacy Statement covers both our online and offline collection activities, including personal data that we collect through online platforms such as websites, applications, third party social networks or our online and physical events, or through other third parties that we work with. Please read this Privacy Statementcarefully to understand our views and practices regarding your personal data.","description_format":"text","description_chars":6646,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Equity","Flexible schedule","Hybrid work"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce","Food & Beverages","EV Charging"],"lifecycle":[{"event":"open","at":"2026-09-25T16:55:13Z"}],"visa":[],"liveness":{"score":20,"band":"cold","label":"Long shot","p_open":1,"p_active":0.571,"p_room":0.35,"age_days":16,"expected_fill_days":8,"reasons":["conf:1","velocity","win:tail"],"computed_at":"2026-10-12T06:55:09Z"},"pay":null,"html_url":"https://alion.io/job/setel-manager-brand-communications-activations","json_url":"https://alion.io/job/setel-manager-brand-communications-activations.json","meta":{"generated_at":"2026-10-12T23:47:53Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":39076,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-13T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":49708},"rest":"https://alion.io/mcp/rest/get_company?id=49708"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fsetel-manager-brand-communications-activations"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fsetel-manager-brand-communications-activations"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fsetel-manager-brand-communications-activations"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/setel-manager-brand-communications-activations\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fsetel-manager-brand-communications-activations"}]}