{"id":3974733,"url":"https://alion.io/job/shadow-senior-crm-lifecycle-manager-hfx","title":"Senior CRM & Lifecycle Manager (H/F/X)","company":{"id":52922,"name":"Shadow","domain":"shadow.tech","url":"https://alion.io/company/shadow","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Welcome to the Jungle","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Paris, France"],"countries":["FR"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Braze","optional":false},{"name":"GA4","optional":false},{"name":"Google BigQuery","optional":false},{"name":"Metabase","optional":false}],"status":"live","first_seen_at":"2026-11-09T16:43:37Z","employer_posted_date":"2026-11-09","last_verified_at":"2026-11-09T23:09:16Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Rejoignez Shadow.tech, le PC Gamer dans le cloud, en tant que Senior CRM & Lifecycle Manager. Vous serez responsable de la refonte de notre stratégie CRM, de la rétention à la croissance, en vous appuyant sur la data et la personnalisation des parcours. Vous travaillerez en étroite collaboration avec les équipes Sales, Produit, e-commerce et la Direction Marketing.\nMissions\nDéfinir et porter la stratégie CRM et marketing automation, de l’inscription à la rétention.\nConstruire les segments et les parcours clients, et adapter les messages à chaque étape du cycle de vie.\nLancer des campagnes outbound et de prospection multicanale, appuyées sur des séquences automatisées.\nProfil recherché\nNous croyons à la diversité des parcours et des profils. Votre curiosité, votre envie d’apprendre et votre motivation comptent autant que votre expérience* Vous avez déjà structuré un CRM ou contribué à sa montée en maturité.\n* Vous maîtrisez les outils de CRM et de marketing automation (Brevo, Klaviyo, Braze ou équivalents) ainsi que les outils de prospection et d’enrichissement (Lemlist, La CRM Machine, Apollo, Clay ou équivalents).\n* Vous avez une vraie culture data : segmentation, scoring, suivi de KPI. Vous êtes à l’aise avec GA4, BigQuery et Metabase pour mesurer vos actions, et vous pratiquez les A/B tests en continu.\n* Vous savez écrire des messages qui convertissent.\n* Vous êtes aussi à l’aise sur la stratégie que sur l’exécution, et vous aimez évoluer avec beaucoup d’autonomie dans un environnement en construction.\n* Vous avez déjà encadré un stagiaire ou un alternant.\n* Vous parlez anglais couramment, à l’écrit comme à l’oral, car vous échangerez régulièrement avec des interlocuteurs et des clients internationaux.\n* Une expérience du CRM B2B est un vrai plus.","description_format":"text","description_chars":1780,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"French","level":"Advanced (C1)","optional":false}]},"benefits":[],"hiring_locations":[{"name":"France","iso":"FR","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Streaming & OTT Platforms","Custom Software Development"],"lifecycle":[{"event":"open","at":"2026-11-09T17:36:24Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":29,"reasons":["conf:4","win:early"],"computed_at":"2026-11-10T03:16:32Z"},"pay":null,"html_url":"https://alion.io/job/shadow-senior-crm-lifecycle-manager-hfx","json_url":"https://alion.io/job/shadow-senior-crm-lifecycle-manager-hfx.json","meta":{"generated_at":"2026-11-10T03:16:32Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":7622,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-11T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":52922},"rest":"https://alion.io/mcp/rest/get_company?id=52922"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fshadow-senior-crm-lifecycle-manager-hfx"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fshadow-senior-crm-lifecycle-manager-hfx"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fshadow-senior-crm-lifecycle-manager-hfx"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/shadow-senior-crm-lifecycle-manager-hfx\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fshadow-senior-crm-lifecycle-manager-hfx"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3974733}},{"tool":"search_jobs","arguments":{"company":"shadow.tech","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3974733},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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