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Salary
≈ $82k – $177k per year (Estimated)
Location
In office (Malmö)
Seniority
Principal · 8+ years exp
Employment
Full-Time

Confirmed on the employer's own hiring board on Oct 23, 2026. First seen by Alion on Oct 2, 2026. Sharkmob scores A on the Alion truth index.

Overview
Company
Impact
Profile match
Sharkmob is a Swedish game studio founded in 2017 and headquartered in Malmo. It develops multiplayer action titles including Vampire The Masquerade Bloodhunt. The studio is owned by Tencent.

The role

Sharkmob is an innovative AAA video game company dedicated to creating engaging multiplayer experiences. Our research lab focuses on understanding what drives players and enhances their enjoyment. We collect insights using traditional research methods, whether through usability testing or playtests, to guide our developers in making data-driven decisions. Our Data, User Research, and Design teams work closely to interpret player behaviours and conduct extended research in collaboration with local universities.

As a Principal User Researcher, you will be the craft expert who leads research efforts, mentor teammates, & support design. You will also align user research activities across the studio, driving player-centric game development.

This is a fixed-term position, with the possibility of extension depending on business needs.

Responsibilities

  • Design & execute studies using experimental design and research methodology.

  • Actively share knowledge and maintain key stakeholder relationships via workshops, reports, and presentations

  • Develop, promote, and ensure good user research practices.

  • Guide game teams in planning user research strategies for the lifecycle of their games.

  • Support teams via expert reviews, UX writing, and industry knowledge to guide decision making

  • Promote collaboration between Data, UX, Design, and Marketing teams.

  • Provide consultative support and guidance to senior stakeholders.

  • Mentor and upskill User Researchers in all areas of the craft.

Requirements

  • 8+ years of experience in user research

  • Experience in mentoring or leading teams.

  • Bachelor's degree or higher in experimental/social/cognitive psychology, human-computer interaction, or equivalent industry experience.

  • Excellent written and verbal communication skills.

  • Extensive experience with user interviews, surveys, moderating research sessions, and usability tests.

  • Passion for video games is beneficial, and experience in game development or the entertainment industry is desirable.

  • Strong analytical skills with a background or coursework in descriptive and inferential statistics.

Bonus points

  • Experience with shooter or live service games.

  • Experience in UX design or UX writing

Who we are

Sharkmob is a Swedish game developer founded in 2017. We create AAA-quality games for PC and console, using the Unreal Engine to power our ambitions of taking multiplayer games to new heights.

We are currently developing Exoborne, our first original IP. In 2022, we released Bloodhunt, a battle royale set in the Vampire: The Masquerade universe.

At Sharkmob, we believe great games are created by diverse teams with different perspectives, backgrounds, and experiences. We are committed to building an inclusive and collaborative workplace where creativity can thrive. Our culture is built around shared ownership, a passion for creating great games, and, just as importantly, having fun along the way.

We’d love for you to join us on our journey and become part of our crew. To learn more about Sharkmob, our projects, and the perks of being a crew member, visit our homepage.

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