{"id":1645428,"url":"https://alion.io/job/sharkninja-crm-manager-nordics","title":"CRM Manager - Nordics","company":{"id":4330,"name":"SharkNinja","domain":"sharkninja.com","url":"https://alion.io/company/sharkninja","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":82,"open_postings":15,"ghost_share":0,"stale_share":0.733,"repost_share":0,"time_to_fill_p50_days":42,"computed_at":"2026-10-28T05:59:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Oslo, Norway"],"countries":["NO"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Braze","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-10-01T13:20:28Z","employer_posted_date":"2026-10-01","last_verified_at":"2026-10-28T23:28:51Z","board_verified":true,"closed_at":null,"days_open":27,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":27},"description":"About Us \nSharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. \nAI at SharkNinja\nAt SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.\nAs the CRM Manager - Nordics at SharkNinja, you will lead the strategy and execution of customer relationship marketing across the Nordics. Your focus will be on driving customer acquisition, engagement, retention, and lifetime value through personalised, data-driven CRM programmes. Working cross-functionally with teams across eCommerce, Digital Marketing, Media, Analytics, Creative, and Commercial, you'll develop and deliver customer-first communications that strengthen brand loyalty and drive commercial performance. This is a unique opportunity to shape the CRM strategy across a growing region and play a key role in SharkNinja's continued expansion.\nKey Responsibilities\nDrive the growth and performance of SharkNinja's CRM programme across Nordics, developing strategies to increase customer engagement, retention, and lifetime value.\nDevelop and execute data-led customer journeys across email, SMS, push notifications, and other owned channels, ensuring relevant and personalised customer communications.\nBuild audience segmentation strategies using customer data and insights to improve targeting, conversion, and customer experience.\nOwn the CRM campaign calendar for the region, aligning communications with product launches, seasonal activations, commercial priorities, and brand campaigns.\nCollaborate closely with eCommerce, Media, Category Marketing, Analytics, and Creative teams to ensure a cohesive customer experience across all touchpoints.\nLead testing and optimisation initiatives across campaign content, targeting, journeys, frequency, and channel mix to continuously improve performance.\nMonitor key CRM metrics including engagement, retention, repeat purchase, customer lifetime value, and revenue contribution.\nUtilise CRM platforms and analytics tools to track performance, identify trends, and provide actionable insights to stakeholders.\nSupport customer database growth initiatives, ensuring best practices for acquisition, consent management, and data quality.\nWork closely with local market and global teams to ensure CRM activity reflects customer behaviours, market opportunities, and business objectives.\nStay ahead of CRM, personalisation, and customer lifecycle marketing trends to drive innovation and best practice across the region.\nChampion customer-centric thinking throughout the organisation and support knowledge sharing across markets where appropriate.\nAbout You\nExperience in CRM, lifecycle marketing, retention marketing, or digital marketing, ideally within eCommerce or consumer brands.\nStrong experience developing and executing customer lifecycle and retention strategies across multiple channels.\nKnowledge of CRM platforms such as Salesforce Marketing Cloud, Braze, Klaviyo, Adobe Campaign, or similar tools.\nExperience creating customer segmentation, automation programmes, and personalised marketing campaigns.\nStrong understanding of customer data, analytics, testing methodologies, and performance measurement.\nData-driven mindset with the ability to interpret insights and translate them into actionable marketing strategies.\nExcellent communication, stakeholder management, and project management skills.\nStrong commercial acumen and results-driven approach.\nA motivated self-starter who is ambitious and curious, with a passion for customer experience and continuous improvement.\nStrong interpersonal skills with the ability to work collaboratively across multiple teams and markets.\nThrives in a fast-paced environment with a proven track record of managing multiple priorities simultaneously.\nFluency in English and one Nordic language; additional Nordic languages skills are advantageous\nOur Culture\nAt SharkNinja, we don’t just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.\nWhat We Offer\nWe offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company-you’re part of an outrageously extraordinary community. Together, we won’t just launch products-we’ll disrupt entire markets. \nAt SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. \nLearn more about us: \nLife At SharkNinja \nOutrageously Extraordinary \nSharkNinja Candidate Privacy Notice\nFor candidates based in all regions, please refer to this Candidate Privacy Notice.\n\nFor candidates based in China, please refer to this Candidate Privacy Notice.\n\nFor candidates based in Vietnam, please refer to this Candidate Privacy Notice.\n\nWe do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at ","description_format":"text","description_chars":6822,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":["Equity","Health insurance","Retirement plans","Wellness"],"hiring_locations":[{"name":"China","iso":"CN","kind":"country"},{"name":"Denmark","iso":"DK","kind":"region"},{"name":"Finland","iso":"FI","kind":"region"},{"name":"Norway","iso":"NO","kind":"region"},{"name":"Sweden","iso":"SE","kind":"region"},{"name":"Vietnam","iso":"VN","kind":"country"},{"name":"Iceland","iso":"IS","kind":"region"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Home Appliances","Kitchenware & Cookware"],"lifecycle":[{"event":"open","at":"2026-10-01T23:28:37Z"}],"visa":[],"liveness":{"score":47,"band":"ok","label":"Likely open","p_open":1,"p_active":0.522,"p_room":0.9,"age_days":26,"expected_fill_days":42,"reasons":["conf:0","stale_co","velocity","win:mid","comp:brand"],"computed_at":"2026-10-28T05:59:10Z"},"pay":null,"html_url":"https://alion.io/job/sharkninja-crm-manager-nordics","json_url":"https://alion.io/job/sharkninja-crm-manager-nordics.json","meta":{"generated_at":"2026-10-29T01:40:22Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":2527,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-30T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4330},"rest":"https://alion.io/mcp/rest/get_company?id=4330"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fsharkninja-crm-manager-nordics"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fsharkninja-crm-manager-nordics"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fsharkninja-crm-manager-nordics"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/sharkninja-crm-manager-nordics\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fsharkninja-crm-manager-nordics"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":1645428}},{"tool":"search_jobs","arguments":{"company":"sharkninja.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":1645428},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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