Director eCommerce (ES/IT/PT)
SharkNinja
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja
At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.
We now have an opportunity for a Director of eCommerce (ES/IT/PT) to join the team. We are searching for someone with strong experience in direct-to-consumer to lead our DTC trading and growth strategy in the region.
As Director of eCommerce, you will report into the VP Digital experience and eCommerce. You will be responsible for DTC business in Italy, Spain and Portugal. Owning the P&L and managing the local teams. Supported locally by a team of digital experience managers and performance marketing specialists, plus regionally by the global centres of excellence, your task is to lead our growth due to our very ambitious growth strategy in the region.
What you will do:
- Manage the ES/IT/PT eCommerce team and work with DTC Global centres of excellence to establish and implement the merchandising, trading and growth strategy to support our growth ambitions in market.
- Work with wider cross-functional teams in the region to ensure we have accurate and up-to-date forecasts, stock allocation and demand signalling.
- Own the trading plan focused on maximizing gross margin and forecast attainment across all product categories, considering market dynamics, customer value perception, and competitor pricing.
- Maintain a promotional calendar combining pricing details, website discounts, additional influencer discounts, etc.
- Drive activities to improve product visibility, placement, and cross-selling opportunities across the e-commerce platform and marketplaces.
- Analyse market trends, pricing data, sales performance, competitor activities, and customer insights to identify opportunities for growth and differentiation.
- Oversee forecast accuracy and inventory levels to ensure product availability.
- Report on sales performance, CS KPIs, gross margin and forecast attainment in key product categories, analysing & presenting data and insights to stakeholders.
- Lead and support members of the regional/global D2C eCommerce team, setting expectations and establishing best practices and process improvements as appropriate.
What you will have:
- Experience in D2C eCommerce at senior level
- In-depth knowledge of e-commerce sales strategies and a track record of driving profitability.
- Strong analytical skills & ability to interpret complex data to make informed business decisions.
- Familiarity with pricing strategies, promotional campaigns, and product placement optimization.
- Proficient in data analysis tools and platforms, such as Excel and Google Analytics.
- Ability to work under pressure and manage multiple projects across multiple teams.
- Enjoy working in a demanding and fast-paced multi-cultural environment where teamwork and collaboration is key.
Our Culture
At SharkNinja, we don’t just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company-you’re part of an outrageously extraordinary community. Together, we won’t just launch products-we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
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For candidates based in all regions, please refer to this Candidate Privacy Notice.
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]