Director, Performance Media
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja
At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.
About the Role
Reporting to the General Manager of the US Ecommerce business, the Director of Performance Media will own the strategy, execution and performance of our paid acquisition investment across the US business. This role is responsible for managing a media portfolio in excess of $50M annually, driving profitable growth across Google Search, Shopping, Performance Max, Display, YouTube, Meta, Affiliate and emerging digital acquisition channels.
This is a hands-on leadership role for someone who combines strategic thinking with deep technical expertise. While you'll be responsible for setting the vision for our performance media function, you'll also remain closely connected to the day-to-day performance of the business-reviewing results, identifying opportunities, guiding optimization decisions and partnering with the team to solve complex performance challenges.
This is not a role for someone whose experience has primarily been managing agencies or developing media strategy from a distance. We are looking for a practitioner who has personally built, managed and scaled sophisticated paid media programs, either within a high-performing in-house team or at a leading performance marketing agency. Your credibility as a leader will come from your ability to coach, challenge and guide the team through deep subject matter expertise.
Success in this role requires strong cross-functional leadership. You'll work closely with Brand Marketing, Creative, Ecommerce, Analytics and our Global Media teams to ensure upper-funnel brand investment and lower-funnel performance marketing operate as one connected growth engine. You'll help shape broader media strategy, influence investment decisions across the funnel, and ensure our performance insights inform how we build demand-not just how we capture it.
Key Responsibilities
Own the strategy, execution and commercial performance of our US paid media investment, balancing revenue growth, customer acquisition, profitability and long-term brand health across a portfolio exceeding $50M in annual spend.
Lead the daily operating rhythm of the performance media team, partnering closely with channel managers on campaign architecture, bidding strategies, audience development, Shopping feed optimization, creative testing, attribution, budget allocation and experimentation.
Develop a culture of continuous testing and learning, using incrementality, measurement and commercial outcomes-not platform recommendations alone-to guide investment decisions.
Partner closely with Brand Marketing and the Global Media organization to develop integrated full-funnel media strategies that strengthen brand demand while maximizing demand capture across performance channels.
Build strong partnerships across Ecommerce, Analytics, CRM and Creative to improve measurement, landing page performance, customer acquisition and creative effectiveness.
Serve as the organization's subject matter expert on the rapidly evolving digital advertising landscape, translating new platform capabilities into scalable competitive advantages.
What We're Looking For
The ideal candidate has spent their career buying media-not simply managing the people who buy it.
You have extensive hands-on experience managing large-scale performance marketing programs and have personally owned media investments at meaningful scale, ideally managing annual budgets of $50M or more. You have built and optimized campaigns yourself, understand how auction dynamics influence commercial outcomes, and have led teams through expertise rather than oversight alone.
You are equally comfortable discussing commercial strategy with senior leadership as you are reviewing campaign structures with channel managers. You understand how to balance short-term performance with long-term brand growth and can influence stakeholders across Brand Marketing, Ecommerce and Global Media to make better investment decisions.
You should have informed opinions-not just awareness-on topics such as:
- Google Search campaign architecture and Smart Bidding
- Shopping strategy, Merchant Center optimization and product feed management
- Performance Max structure, segmentation and measurement
- Broad Match, Demand Gen and YouTube's role across the customer journey
- Meta Advantage+ and AI-driven campaign automation
- Attribution, incrementality and measurement in a privacy-first world
- Server-side tracking, Enhanced Conversions and first-party data activation
- Affiliate strategy and Creator Commerce as scalable acquisition channels
- How AI platforms, including OpenAI, are reshaping search, discovery, advertising and commerce
Most importantly, you're intellectually curious. You stay ahead of platform evolution, challenge conventional thinking, embrace experimentation, and help the organization capitalize on emerging opportunities before they become industry standard.
What This Role Is Not
This role is not intended for candidates whose experience has primarily focused on media planning, brand strategy or agency management without direct platform ownership.
We're looking for someone who has personally managed paid media at scale, understands the technical details that drive performance, and wants to remain closely connected to the execution of the business while leading a high-performing team.
Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Pay Range
$180,000—$220,000 USD
Our Culture
At SharkNinja, we don’t just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company-you’re part of an outrageously extraordinary community. Together, we won’t just launch products-we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]