{"id":301159,"url":"https://alion.io/job/sharkninja-manager-social-gtm","title":"Manager, Social GTM","company":{"id":4330,"name":"SharkNinja","domain":"sharkninja.com","url":"https://alion.io/company/sharkninja","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":82,"open_postings":15,"ghost_share":0,"stale_share":0.733,"repost_share":0,"time_to_fill_p50_days":42,"computed_at":"2026-10-19T05:45:15Z"}},"role":"Sales","role_family":"Sales","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Mexico City, Mexico"],"countries":["MX"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":51000,"max_usd":119000,"period":"year","method":"role_seniority_country_cell","sample_n":12},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Airtable","optional":false},{"name":"Asana","optional":false},{"name":"Notion","optional":false},{"name":"Smartsheet","optional":false}],"status":"live","first_seen_at":"2026-08-17T21:04:16Z","employer_posted_date":"2026-09-28","last_verified_at":"2026-10-19T18:45:34Z","board_verified":true,"closed_at":null,"days_open":62,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":62},"description":"About Us \nSharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. \nAI at SharkNinja\nAt SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.\nAbout the role \nThe Social GTM Manager sits at the center of SharkNinja's social ecosystem, ensuring our organic, influencer, paid social, affiliate, creator commerce, listening, and analytics teams operate as one integrated growth engine.\nThis role is equal parts strategist, operator, and connector. You will translate business priorities into coordinated social activation, ensuring product launches, retail moments, campaigns, creator programs, media investments, and commercial priorities are aligned and executed seamlessly across channels.\nYou are not a channel owner - you're the connective tissue. Working across Social, Media, Brand, Retail, E-Commerce, Communications, Product, and Analytics, you'll create the systems, planning processes, reporting frameworks, and operating rhythms that allow our teams to move faster, stay aligned, and maximize impact.\nIf you thrive on bringing order to complexity, love connecting teams around a common goal, and get energy from helping high-performing organizations operate at their best, this role is for you.\nWhat You'll Do\nOwn and maintain the global social GTM calendar across organic, influencer, paid social, affiliate, creator commerce, listening, and analytics.\nBuild integrated launch plans that connect social activity to product launches, retail moments, promotional events, media investments, and broader business priorities.\nEnsure creators, content, media, and commerce strategies are coordinated from planning through execution.\nPartner with category, channel, and regional leaders to identify opportunities for amplification, integration, and scale.\nCross-Functional Orchestration\nServe as the primary liaison between Social and key business functions, including Brand, Media, Retail, E-Commerce, Communications, Product, and Analytics.\nDrive launch readiness across social workstreams, ensuring timelines, dependencies, approvals, and deliverables remain on track.\nSurface risks, gaps, and opportunities early, helping teams proactively solve problems before they impact execution.\nEnsure social plans are integrated into broader marketing and commercial initiatives.\nSocial Ecosystem Excellence\nConnect organic, influencer, paid social, affiliate, and creator commerce efforts into a cohesive full-funnel activation strategy.\nPartner with Media teams to ensure creator, influencer, and organic content are leveraged effectively across paid channels.\nSupport the development of scalable playbooks, processes, and operating models that improve performance and speed.\nHelp evolve Social from a collection of channels into a measurable business growth engine.\nReporting & Business Intelligence\nOwn reporting cadences across the social ecosystem, including weekly updates, launch recaps, monthly business reviews, and executive communications.\nBuild and maintain dashboards, scorecards, and reporting frameworks that provide visibility into activity, performance, and business impact.\nTranslate social performance into clear, actionable insights for leadership and cross-functional stakeholders.\nStandardize reporting processes across regions, categories, and channels.\nProcess & Operations\nBuild and document workflows, launch processes, briefing templates, approval chains, and operational playbooks.\nIdentify operational inefficiencies and implement scalable solutions that improve visibility, accountability, and execution quality.\nManage intake processes and prioritization frameworks for social support requests.\nContinuously improve how the social organization plans, communicates, and executes globally.\nAttributes & Skills (Requirements):\n5+ years of experience in Integrated Marketing, Social Media, Marketing Operations, GTM, Program Management, or related disciplines.\nStrong understanding of the modern social ecosystem, including organic social, influencer marketing, paid social, affiliate marketing, creator commerce, social listening, and analytics.\nExperience connecting marketing activity to business outcomes, product launches, retail priorities, and commercial objectives.\nExceptional organizational and project management skills, with the ability to manage multiple priorities and stakeholders simultaneously.\nStrong analytical mindset and comfort translating data into actionable business insights.\nExcellent written and verbal communication skills, including executive-level communications and stakeholder management.\nProven ability to influence and align cross-functional teams without direct authority.\nComfortable operating in a fast-paced, high-growth environment with ambiguity and changing priorities.\nProficiency with project management and collaboration tools such as Asana, Monday, Notion, Airtable, Smartsheet, or similar.\nWhat Success in This Role Looks Like\nProduct launches, campaigns, creator activations, and retail moments are coordinated seamlessly across the social ecosystem.\nLeadership has clear visibility into social priorities, activity, performance, and business impact.\nTeams spend less time chasing information and more time executing.\nOrganic, influencer, paid social, affiliate, and creator commerce efforts operate as one integrated system rather than independent channels.\nSocial is recognized as a strategic growth engine that connects brand, creators, media, commerce, and culture.\nYOUR ROLE in DIVERSIFYING\nAs a corporate citizen, learn and support SharkNinja's Diversity, Equity & Inclusion strategy\nBe an Ally, find internal Champions\nExplore SharkNinja's Employee Resource Groups or volunteer to serve on committees that organize diversity-related events and activities\nParticipate in employee engagement surveys and respond as openly and honestly as possible\nBecome culturally competent; take the time to learn about different cultures, races, religions and backgrounds represented by your colleagues\nTreat people in a way they wish to be treated rather than the way you wish to be treated\nYOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET\nLeads us to be “RARELY SATISFIED ”\nMake things better each day; “PROGRESS OVER PERFECTION ”\nUsing your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE,”\nDeliver something great; “WINNING IS A TEAM SPORT ”\nBe clear and honest, “COMMUNICATING FOR IMPACT. ”\nOur Culture\nAt SharkNinja, we don’t just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.\nWhat We Offer\nWe offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company-you’re part of an outrageously extraordinary community. Together, we won’t just launch products-we’ll disrupt entire markets. \nAt SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. \nLearn more about us: \nLife At SharkNinja \nOutrageously Extraordinary \nSharkNinja Candidate Privacy Notice\nFor candidates based in all regions, please refer to this Candidate Privacy Notice.\n\nFor candidates based in China, please refer to this Candidate Privacy Notice.\n\nFor candidates based in Vietnam, please refer to this Candidate Privacy Notice.\n\nWe do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. 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