{"id":1930306,"url":"https://alion.io/job/sharkninja-principal-firmware-engineer","title":"Principal Firmware Engineer","company":{"id":4330,"name":"SharkNinja","domain":"sharkninja.com","url":"https://alion.io/company/sharkninja","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":83,"open_postings":18,"ghost_share":0,"stale_share":0.667,"repost_share":0,"time_to_fill_p50_days":41,"computed_at":"2026-10-22T06:10:10Z"}},"role":"Hardware","role_family":"Hardware","seniority":"lead","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Needham, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":156000,"max":185000,"currency":"USD","period":"year","gross":null,"usd_annual":185000},"salary_estimate":null,"experience_years_min":12,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"C++","optional":false},{"name":"CMake","optional":false},{"name":"Embedded C","optional":false},{"name":"Matter","optional":false},{"name":"Wi-Fi","optional":false},{"name":"Zigbee","optional":false},{"name":"C","optional":true}],"status":"live","first_seen_at":"2026-10-05T19:14:51Z","employer_posted_date":"2026-10-05","last_verified_at":"2026-10-22T19:54:13Z","board_verified":true,"closed_at":null,"days_open":17,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":17},"description":"About Us \nSharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. \nAI at SharkNinja\nAt SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.\nThe Principal Connected Firmware Engineer is the senior individual technical contributor in SharkNinja's Connected Firmware organization - the deepest hands-on expert in wireless connectivity, display/UI, and device-to-app-to-cloud integration. This role sets technical direction on the hardest connected-architecture problems in the portfolio and holds the technical standard that internal developers and external partners build against.\nThe Principal Engineer designs the connected-platform interfaces and standards, then writes the reference implementations - connectivity stacks, provisioning and pairing code, display/UI frameworks, and app/cloud integration layers - that prove the architecture out in working code before any partner builds against it. That combination is what gives this role its leverage: not just interface contracts and design reviews, but hands-on implementation that sets the technical bar for the hardest connected-architecture problems in the portfolio. This is an architect-track role for an engineer who wants deep technical scope in connected systems without moving into people management.\nKey Responsibilities\nTechnical Direction\nDefine reference architectures and reference implementations for wireless connectivity, display/UI, and app/cloud integration reused across product categories.\nOwn the design of the most technically demanding connected subsystems - Bluetooth/BLE and Wi-Fi stacks, Matter/Thread/Zigbee integration, display and embedded UI frameworks, and device provisioning and pairing protocols.\nMake and document the technical decisions that constrain downstream implementation: connectivity interface contracts, app/cloud API boundaries, and wireless platform selection criteria.\nPrototype and de-risk new connectivity, display, and app-integration technologies ahead of program commitment.\nDesign Review & Partner Governance\nLead technical design reviews for internal and partner-developed connected firmware; approve or reject against defined criteria.\nTranslate architectural intent into requirements that partners can execute without interpretation.\nServe as the technical escalation point for partner design disputes and interoperability or integration failures.\nAssess partner technical capability in wireless and display subsystems and contribute to consolidation and qualification decisions.\nCertification & Standards Engineering\nProvide the technical depth behind certification submissions - Bluetooth SIG, Wi-Fi Alliance, Matter - and own root-cause resolution when a submission fails.\nTrack relevant wireless standards evolution and inform architecture decisions ahead of spec changes.\nDefine the reproducibility standard in technical terms for connected subsystems - source, toolchain, and build manifest requirements sufficient for independent rebuild of shipping binaries.\nEngineering Standards & Infrastructure\nContribute to the test automation framework for connectivity and display subsystems: CI pipeline design, RF and interoperability test-harness infrastructure, static analysis configuration.\nEstablish and evolve coding standards, review criteria, and quality thresholds applied across internal and supplier connected-firmware codebases.\nTechnical Leadership & Mentorship\nProvide technical direction to the connected-track Senior Embedded Firmware Developer; mentor senior and mid-level engineers across US and China teams working on connected features.\nPartner with Hardware Engineering, Systems, Cloud, Mobile App, and NPD to gate critical connected-product behavior at design time.\nRepresent connected firmware technical positions in cross-functional and executive forums.\nQualifications\nEducation\nBachelor’s degree in Computer Engineering, Electrical Engineering, Computer Science, or related discipline required.\nMaster’s degree preferred.\nExperience\n12+ years of embedded software and firmware engineering experience, with significant depth in wireless connectivity and connected-device architecture.\nDemonstrated track record as a principal, staff, or lead architect on complex connected embedded systems (BLE, Wi-Fi, Matter, Thread, Zigbee).\nProven experience taking products through wireless certification (Bluetooth SIG, Wi-Fi Alliance, Matter).\nProven experience defining architecture executed by external development partners and holding technical standards against outsourced work.\nExperience developing firmware for consumer electronics, home appliances, robotics, IoT devices, or related high-volume industries.\nExperience mentoring engineers and influencing technical direction without formal authority.\nTechnical Expertise\nDeep embedded C / C++ on resource-constrained platforms.\nWireless connectivity technologies (Wi-Fi, Bluetooth/BLE, Matter, Thread, Zigbee) at protocol and stack level.\nDevice provisioning, pairing, and companion app integration (BLE GATT, Wi-Fi onboarding, cloud device registration and authentication).\nDisplay technologies and embedded graphics/UI frameworks.\nDevice security, secure boot, key management, and cybersecurity frameworks for connected products.\nOTA update architecture, rollback, and field recovery.\nWireless certification processes and RF regulatory compliance.\nBuild systems and toolchains (gcc, CMake, headless), static analysis, unit testing frameworks.\nHardware-software integration, board bring-up, and low-level debug.\nLeadership Competencies\nTechnical Depth and Judgment\nInfluence Without Authority\nDesign Review Rigor\nMentorship and Knowledge Transfer\nClear Technical Communication\nSalary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. \nThe Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more. \nPay Range\n$156,000—$185,000 USD\nOur Culture\nAt SharkNinja, we don’t just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.\nWhat We Offer\nWe offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company-you’re part of an outrageously extraordinary community. Together, we won’t just launch products-we’ll disrupt entire markets. \nAt SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. \nLearn more about us: \nLife At SharkNinja \nOutrageously Extraordinary \nSharkNinja Candidate Privacy Notice\nFor candidates based in all regions, please refer to this Candidate Privacy Notice.\n\nFor candidates based in China, please refer to this Candidate Privacy Notice.\n\nFor candidates based in Vietnam, please refer to this Candidate Privacy Notice.\n\nWe do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at ","description_format":"text","description_chars":9602,"description_truncated":false,"requirements":{"experience_years_min":12,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Dental insurance","Equity","Health insurance","Life insurance","Parental leave","Retirement plans","Vision insurance","Wellness"],"hiring_locations":[{"name":"China","iso":"CN","kind":"country"},{"name":"Vietnam","iso":"VN","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Home Appliances","Kitchenware & Cookware"],"lifecycle":[{"event":"open","at":"2026-10-05T21:42:28Z"}],"visa":[],"liveness":{"score":54,"band":"ok","label":"Likely open","p_open":1,"p_active":0.596,"p_room":0.9,"age_days":16,"expected_fill_days":41,"reasons":["conf:1","stale_co","velocity","win:mid","comp:brand"],"computed_at":"2026-10-22T06:10:10Z"},"pay":{"stated_usd_annual":185000,"is_top_pay":false},"html_url":"https://alion.io/job/sharkninja-principal-firmware-engineer","json_url":"https://alion.io/job/sharkninja-principal-firmware-engineer.json","meta":{"generated_at":"2026-10-22T20:04:25Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":3829,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-23T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4330},"rest":"https://alion.io/mcp/rest/get_company?id=4330"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fsharkninja-principal-firmware-engineer"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fsharkninja-principal-firmware-engineer"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fsharkninja-principal-firmware-engineer"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/sharkninja-principal-firmware-engineer\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fsharkninja-principal-firmware-engineer"}]}