{"id":1645426,"url":"https://alion.io/job/sharkninja-product-development-manager-kitchenware","title":"Product Development Manager - Kitchenware","company":{"id":4330,"name":"SharkNinja","domain":"sharkninja.com","url":"https://alion.io/company/sharkninja","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":77,"open_postings":11,"ghost_share":0,"stale_share":0.909,"repost_share":0,"time_to_fill_p50_days":41,"computed_at":"2026-10-10T05:45:15Z"}},"role":"Product","role_family":"Product","seniority":"lead","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Needham, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":149000,"max_usd":273000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":801},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"OpenAI","optional":false}],"status":"live","first_seen_at":"2026-10-01T18:36:05Z","employer_posted_date":"2026-10-01","last_verified_at":"2026-10-11T18:17:23Z","board_verified":true,"closed_at":null,"days_open":10,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":10},"description":"About Us \nSharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. \nAI at SharkNinja\nAt SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.\nAbout the Role\nReporting to the General Manager of the US Ecommerce business, the Director of Performance Media will own the strategy, execution and performance of our paid acquisition investment across the US business. This role is responsible for managing a media portfolio in excess of $50M annually, driving profitable growth across Google Search, Shopping, Performance Max, Display, YouTube, Meta, Affiliate and emerging digital acquisition channels.\nThis is a hands-on leadership role for someone who combines strategic thinking with deep technical expertise. While you'll be responsible for setting the vision for our performance media function, you'll also remain closely connected to the day-to-day performance of the business-reviewing results, identifying opportunities, guiding optimization decisions and partnering with the team to solve complex performance challenges.\nThis is not a role for someone whose experience has primarily been managing agencies or developing media strategy from a distance. We are looking for a practitioner who has personally built, managed and scaled sophisticated paid media programs, either within a high-performing in-house team or at a leading performance marketing agency. Your credibility as a leader will come from your ability to coach, challenge and guide the team through deep subject matter expertise.\nSuccess in this role requires strong cross-functional leadership. You'll work closely with Brand Marketing, Creative, Ecommerce, Analytics and our Global Media teams to ensure upper-funnel brand investment and lower-funnel performance marketing operate as one connected growth engine. You'll help shape broader media strategy, influence investment decisions across the funnel, and ensure our performance insights inform how we build demand-not just how we capture it.\nKey Responsibilities\nOwn the strategy, execution and commercial performance of our US paid media investment, balancing revenue growth, customer acquisition, profitability and long-term brand health across a portfolio exceeding $50M in annual spend.\nLead the daily operating rhythm of the performance media team, partnering closely with channel managers on campaign architecture, bidding strategies, audience development, Shopping feed optimization, creative testing, attribution, budget allocation and experimentation.\nDevelop a culture of continuous testing and learning, using incrementality, measurement and commercial outcomes-not platform recommendations alone-to guide investment decisions.\nPartner closely with Brand Marketing and the Global Media organization to develop integrated full-funnel media strategies that strengthen brand demand while maximizing demand capture across performance channels.\nBuild strong partnerships across Ecommerce, Analytics, CRM and Creative to improve measurement, landing page performance, customer acquisition and creative effectiveness.\nServe as the organization's subject matter expert on the rapidly evolving digital advertising landscape, translating new platform capabilities into scalable competitive advantages.\nWhat We're Looking For\nThe ideal candidate has spent their career buying media-not simply managing the people who buy it.\nYou have extensive hands-on experience managing large-scale performance marketing programs and have personally owned media investments at meaningful scale, ideally managing annual budgets of $50M or more. You have built and optimized campaigns yourself, understand how auction dynamics influence commercial outcomes, and have led teams through expertise rather than oversight alone.\nYou are equally comfortable discussing commercial strategy with senior leadership as you are reviewing campaign structures with channel managers. You understand how to balance short-term performance with long-term brand growth and can influence stakeholders across Brand Marketing, Ecommerce and Global Media to make better investment decisions.\nYou should have informed opinions-not just awareness-on topics such as:\nGoogle Search campaign architecture and Smart Bidding\nShopping strategy, Merchant Center optimization and product feed management\nPerformance Max structure, segmentation and measurement\nBroad Match, Demand Gen and YouTube's role across the customer journey\nMeta Advantage+ and AI-driven campaign automation\nAttribution, incrementality and measurement in a privacy-first world\nServer-side tracking, Enhanced Conversions and first-party data activation\nAffiliate strategy and Creator Commerce as scalable acquisition channels\nHow AI platforms, including OpenAI, are reshaping search, discovery, advertising and commerce\nMost importantly, you're intellectually curious. You stay ahead of platform evolution, challenge conventional thinking, embrace experimentation, and help the organization capitalize on emerging opportunities before they become industry standard.\nWhat This Role Is Not\nThis role is not intended for candidates whose experience has primarily focused on media planning, brand strategy or agency management without direct platform ownership.\nWe're looking for someone who has personally managed paid media at scale, understands the technical details that drive performance, and wants to remain closely connected to the execution of the business while leading a high-performing team.\nSalary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. \nThe Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more. \nPay Range\n$90,000—$130,000 USD\nOur Culture\nAt SharkNinja, we don’t just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.\nWhat We Offer\nWe offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company-you’re part of an outrageously extraordinary community. Together, we won’t just launch products-we’ll disrupt entire markets. \nAt SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. \nLearn more about us: \nLife At SharkNinja \nOutrageously Extraordinary \nSharkNinja Candidate Privacy Notice\nFor candidates based in all regions, please refer to this Candidate Privacy Notice.\n\nFor candidates based in China, please refer to this Candidate Privacy Notice.\n\nFor candidates based in Vietnam, please refer to this Candidate Privacy Notice.\n\nWe do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. 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