{"id":297834,"url":"https://alion.io/job/shell-mobility-marketing-manager-b2c","title":"Mobility Marketing Manager - B2C","company":{"id":3638,"name":"Shell","domain":"shell.com","url":"https://alion.io/company/shell","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":98,"open_postings":39,"ghost_share":0.026,"stale_share":0.051,"repost_share":0.308,"time_to_fill_p50_days":14,"computed_at":"2026-10-24T06:02:35Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Warsaw, Poland"],"countries":["PL"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":32000,"max_usd":77000,"period":"year","method":"role_country_seniority_unknown","sample_n":56},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-03T00:00:00Z","employer_posted_date":"2026-10-21","last_verified_at":"2026-10-22T19:06:39Z","board_verified":true,"closed_at":null,"days_open":51,"trust":{"level":"ok","repost_count":1,"flags":[],"days_open":51},"description":", PolandJob Family Group:\nSales & MarketingWorker Type:\nRegularPosting Start Date:\nOctober 21, 2026Business Unit:\nDownstream and RenewablesExperience Level:\nExperienced ProfessionalsThe annual base salary range for this position:\nzł282,000.00 - zł423,600.00Individual pay will be based on various factors such as relevant work experience, education, certifications, skill level, seniority, and internal equity.\nJob Description:\nThe annual base salary range for this position:\nzł282,000.00 - zł423,600.00\nWhat’s the role\nAs the Mobility Marketing Manager (B2C) for Shell Mobility Poland, you will lead the development and execution of an integrated marketing strategy that drives market share growth, strengthens brand equity, and delivers customer value across fuels, EV charging, Shell Café, and digital channels. Accountable for key marketing KPIs including transactions, penetration, active customers, and digital engagement, you will design and deliver customer lifecycle, loyalty, and personalization strategies that increase retention, frequency, and customer lifetime value. Leveraging customer insights, segmentation, and data-driven marketing, you will optimize customer journeys, accelerate adoption of digital products and services, and deliver targeted campaigns that drive sustainable growth and profitability across both B2C and B2B segments.\nAs part of Shell Mobility Poland's transformation into a multi-energy, customer-centric business, you will lead an integrated marketing agenda across consumer and business audiences, ensuring consistent brand positioning and commercial impact. Success in this role requires resilience, a growth mindset, and a passion for shaping compelling mobility customer value propositions in a highly competitive market.\nWhat you’ll be doing\nLead the Mobility Marketing strategy for Poland, translating global and cluster priorities into impactful local execution.\n\nDevelop and deliver differentiated marketing strategies that drive growth across fuels, EV charging, Shell Café, and Shell Card.\n\nOwn the planning, allocation, and management of SP&A and C2 loyalty budgets to maximize commercial return.\n\nBuild brand equity and customer preference through integrated marketing, loyalty, and customer lifecycle initiatives.\n\nDrive demand generation, retention, and churn management strategies across both B2C and B2B customer segments.\n\nDeliver key business outcomes, including growth in transactions, penetration, active customers, customer lifetime value, and digital engagement.\n\nGenerate actionable customer, market, and competitive insights to identify growth opportunities and optimize performance.\n\nIntegrate EV offerings into marketing strategies, customer journeys, and value propositions to support the energy transition.\n\nDevelop retail media, strategic partnerships, and new revenue-generating opportunities to create additional customer value.\n\nPartner closely with Sales, Operations, Network, NFR, and global teams to deliver a seamless customer experience and achieve business objectives.\n\nManage and optimize relationships with external agencies and strategic partners.\n\nEnsure compliance with applicable regulatory, brand governance, and data privacy requirements.\n\nLead, coach, and develop a team of eight marketing professionals, fostering a high-performing and customer-centric culture.\n\nUtilize Hive9 to drive marketing planning, resource allocation, budget management, and performance tracking.\n\nOwn end-to-end contract management, including contract creation, execution, governance, and performance monitoring to maximize value and mitigate risk.\n\nWhat you bring\nExtensive marketing and commercial experience, with a strong focus on consumer (B2C) marketing and a solid understanding of customer-centric growth strategies.\n\nProven track record in brand building, demand generation, and delivering business growth.\n\nExperience leading, coaching, and developing high-performing teams.\n\nExpertise in loyalty, CRM, digital marketing, and customer lifecycle management.\n\nStrong experience leveraging data-driven personalization strategies to increase customer retention, engagement, and long-term profitability across B2C and B2B segments.\n\nExperience developing retail media and partnership monetization opportunities, including leveraging owned retail assets, strategic partnerships, OEM relationships, and industry associations to generate incremental revenue and customer value.\n\nStrong analytical and commercial mindset, with the ability to turn insights into action.\n\nExcellent stakeholder management, influencing, and negotiation skills.\n\nSelf-motivated, resilient, and able to manage multiple priorities in a fast-paced environment.\n\nFluent in Polish and English.\n\nWillingness to work from the office approximately three days per week.\n\nIf you don't see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that women and underrepresented groups often only apply when they feel 100% qualified. We are committed to creating a more equitable, inclusive and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply.\nBenefits Overview:\nThis role offers car allowance of 4 300 PLN gross monthly. In addition, this offers a market allowance equivalent to 5% of the base salary, paid on a monthly basis.\nWe offer an annual performance bonus paid in February, along with a comprehensive benefits package. This includes Shell-sponsored medical and life insurance, with options to extend coverage at competitive rates. Our employees benefit from a diverse and inclusive culture where care and wellbeing are a priority. Our employees enjoy vacation benefit, three additional Personal Leave Days, dedicated wellbeing spaces, subsidized canteen, 24/7 access to psychologist, a Cafeteria program and sports cards.\nWe foster integration through team activities, employee clubs, and networks. Our hybrid work model is supported by a Workplace Accessibility program, and we offer access to online learning platforms and a broad range of development resources. Additional benefits include participation in a voluntary long-term savings plan (PPK), discounts on pension products (IKE/IKZE) and a discounted share purchase program.\n-\n DISCLAIMER:\nPlease note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.","description_format":"text","description_chars":7120,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":8,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"Polish","level":"Advanced (C1)","optional":false},{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":["Cafeteria","Equity","Growth opportunities","Hybrid work","Life insurance"],"hiring_locations":[{"name":"Poland","iso":"PL","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Fossil Fuels","Oil & Gas"],"lifecycle":[{"event":"open","at":"2026-09-05T14:52:29Z"},{"event":"close","at":"2026-09-14T22:21:47Z"},{"event":"reopen","at":"2026-09-15T18:13:51Z"},{"event":"close","at":"2026-10-19T15:03:04Z"},{"event":"reopen","at":"2026-10-21T14:14:23Z"}],"visa":[],"liveness":{"score":6,"band":"cold","label":"Long shot","p_open":1,"p_active":0.216,"p_room":0.28,"age_days":51,"expected_fill_days":14,"reasons":["conf:34","velocity","win:tail","crowd:brand"],"computed_at":"2026-10-24T06:02:35Z"},"pay":null,"html_url":"https://alion.io/job/shell-mobility-marketing-manager-b2c","json_url":"https://alion.io/job/shell-mobility-marketing-manager-b2c.json","meta":{"generated_at":"2026-10-24T14:33:15Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":20704,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-25T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3638},"rest":"https://alion.io/mcp/rest/get_company?id=3638"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fshell-mobility-marketing-manager-b2c"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fshell-mobility-marketing-manager-b2c"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fshell-mobility-marketing-manager-b2c"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/shell-mobility-marketing-manager-b2c\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fshell-mobility-marketing-manager-b2c"}]}