Category Sales Manager

We make smart devices and push the boundaries of the IoT sector every single day. Shelly is a strong company with a startup mindset - no bureaucracy, just bold ideas, creative problem-solving, and a team that genuinely loves what they do.

We turn every spark of an idea into a real product - from first concept to full production - and bring smart

automation to over 3 million households around the world. From heating, lighting, appliances, curtains, and more - if it runs on electricity, chances are we can automate it. We’ve built over 100 smart devices (and counting!), and everything happens right here at our headquarters in Sofia.

Sounds exciting? Keep reading...

Category Sales Manager

Your Role

You drive the global growth of one of our product categories and turn market potential into commercial results. You own the category strategy from pricing and positioning to forecasting, sales enablement, and cross-functional alignment, making sure Marketing, R&D, and regional sales teams move in the same direction.

Responsibilities

• You own the revenue targets and growth roadmap for your product category globally

• You define pricing strategy and commercial positioning to strengthen market fit and drive profitability
• You lead demand planning and forecasting together with regional and local sales teams
• You analyze markets, competitors, customer needs, and sales performance to identify growth opportunities
• You translate market insights into product and technical requirements for Product Owners and R&D teams
• You define category priorities and contribute to go-to-market planning together with Marketing
• You create category playbooks, sales materials, and practical tools that help local teams sell more effectively
• You act as the central coordination point between Marketing, R&D, Product Owners, and regional sales teams
• You support alignment across teams to ensure the category develops in line with business goals and market demand
• You track category performance and continuously refine strategy based on results and feedback from the markets

  Requirements

  What makes you a great fit:
• You have solid experience in category management, product sales, commercial strategy, or a similar role with international scope
• You know how to grow a product category through smart pricing, clear positioning, and strong go-to-market thinking
• You are confident working with sales data, forecasts, market trends, and competitor insights to make sound business decisions
• You understand how to translate customer and market needs into clear product requirements for technical teams
• You communicate with ease across different teams, functions, and markets
• You are structured, proactive, and comfortable being the person who connects the dots and keeps things moving
• You have a strong commercial mindset and a clear focus on revenue growth and category performance
• You work confidently in English, both written and spoken

  Benefits

  What is in it for you

Work:

• A welcoming, collaborative team
• Meaningful products and services that people actually use and love.
• Learning opportunities to sharpen your skills
• Competitive salary + Performance bonuses
• Modern office in a great location
• Fun team buildings and company events

Lifestyle:

• 26 days of paid annual leave
• Flexible working hours
• Additional health insurance
• Free access to all Shelly devices (yes, you can smarten up your whole home!)
• Multisport Card
• Fully sponsored yearly public transport card

Ready to join the Shelly Revolution?

Let’s build the future of smart living together.

Hit that Apply button - we can’t wait to meet you.