{"id":3874151,"url":"https://alion.io/job/shelly-group-platform-operations-lead-dtc","title":"Platform & Operations Lead - DTC","company":{"id":55468,"name":"Shelly Group","domain":"shelly.com","url":"https://alion.io/company/shelly-group","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"HiBob","truth_index":null},"role":"Operations","role_family":"Operations","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Sofia, Bulgaria"],"countries":["BG"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false}],"status":"live","first_seen_at":"2026-11-06T15:15:39Z","employer_posted_date":"2026-11-06","last_verified_at":"2026-11-12T03:26:52Z","board_verified":true,"closed_at":null,"days_open":5,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":5},"description":"We make smart devices and push the boundaries of the IoT sector every single day. Shelly is a strong company with a startup mindset - no bureaucracy, just bold ideas, creative problem-solving, and a team that genuinely loves what they do. We turn every spark of an idea into a real product - from first concept to full production - and bring smart automation to over 3 million households around the world. From heating, lighting, appliances, curtains, and more - if it runs on electricity, chances are we can automate it. We’ve built over 100 smart devices (and counting!), and everything happens right here at our headquarters in Sofia.Sounds exciting? Keep reading...\nPlatform & Operations Lead - DTC\n\nYour Role\nYou own the Shopify platform and operations behind shelly.com, making shopping smooth and reliable across every market. You lead a team of specialists while staying hands-on with the roadmap and releases, with clear accountability for site performance and conversion rate. You use AI daily and shape how your team puts it to work.\nYour Responsibilities:\nYou own the platform roadmap and turn requests from markets, Growth and Operations into a prioritized backlog based on impact and effort.\nYou run releases with developers and agencies, from scope and acceptance criteria to QA and required go-live sign-off. You manage platform vendors and apps, their costs and performance.\nYou own conversion, speed and stability across markets and devices. You set the testing roadmap with the CRO Manager across product pages, landing pages, cart and checkout, with written hypotheses and documented decisions.\nYou make shopping easier for beginners and experts through clear product finders, compatibility information and installation guidance that answer questions before they become support tickets.\nYou own tracking and consent, using release checks and alerts to keep store, analytics and ad-platform data aligned. You work with our Data Analyst, who owns metric definitions and attribution.\nYou keep catalog data, pricing, promotions and localized content accurate across markets, with clear translation workflows, glossaries and pre-publish quality checks.\nYou lead the 3PL rollout with Logistics, SAP and IT, from integration to warehouse go-live. You own stock availability and fulfilment performance per market, reviewing both weekly with the Commercial Lead.\nYou work with Customer Service on order exceptions and fix the platform or process issues behind recurring problems.\nYou develop specialists across CRO, tracking, operations, localization and project management, set individual KPIs and track quarterly goals. You connect the DTC team with IT, Logistics, Customer Service and Finance.\nYou establish practical AI workflows across development, QA, localization, catalog management and analysis, balancing speed with quality.\nWhat makes you a great fit:\nYou bring 5+ years in DTC ecommerce operations, product ownership or platform management, including 2+ years leading a team of experts.\nYou have hands-on experience running a multi-market, multi-language Shopify Plus store.\nYou build roadmaps, write clear requirements and ship releases with developers, backed by realistic timelines and honest progress reporting.\nYou bring practical experience in A/B testing, product-page and checkout optimization, and site speed.\nYou understand data layers, Google Tag Manager, server-side tagging, conversion APIs and consent - including how to spot tracking issues.\nYou have experience with third-party logistics (3PL) onboarding or integration, and stock and order flows between a store and an ERP.\nYou communicate fluently in English and work confidently with developers, logistics partners and finance teams.\nYou get bonus points for SAP or other ERP integrations, localization workflows, smart home or other technical-product experience, or additional European languages.\nWhat is in it for you\nWork:A welcoming, collaborative team\nMeaningful products and services that people actually use and love.\nLearning opportunities to sharpen your skills\nCompetitive salary + Performance bonuses\nModern office in a great location\nFun team buildings and company events\n Lifestyle:26 days of paid annual leave\nFlexible working hours\nAdditional health insurance\nFree access to all Shelly devices (yes, you can smarten up your whole home!)\nMultisport Card\nFully sponsored yearly public transport card\n Ready to join the Shelly Revolution? \nLet’s build the future of smart living together. \nHit that Apply button - we can’t wait to meet you.","description_format":"text","description_chars":4544,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":2,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":["Annual leave","Company events","Flexible schedule","Health insurance"],"hiring_locations":[{"name":"Bulgaria","iso":"BG","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Hardware","Smart Home Devices","Building Automation & Controls"],"lifecycle":[{"event":"open","at":"2026-11-06T15:40:04Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":4,"expected_fill_days":42,"reasons":["conf:4","win:early"],"computed_at":"2026-11-11T05:49:22Z"},"pay":null,"html_url":"https://alion.io/job/shelly-group-platform-operations-lead-dtc","json_url":"https://alion.io/job/shelly-group-platform-operations-lead-dtc.json","meta":{"generated_at":"2026-11-12T04:53:44Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":10666,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-13T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":55468},"rest":"https://alion.io/mcp/rest/get_company?id=55468"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fshelly-group-platform-operations-lead-dtc"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fshelly-group-platform-operations-lead-dtc"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fshelly-group-platform-operations-lead-dtc"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/shelly-group-platform-operations-lead-dtc\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fshelly-group-platform-operations-lead-dtc"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3874151}},{"tool":"search_jobs","arguments":{"company":"shelly.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3874151},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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