{"id":2619220,"url":"https://alion.io/job/shepard-exposition-services-event-strategy-manager","title":"Event Strategy Manager","company":{"id":4844,"name":"Shepard Exposition Services","domain":"shepardes.com","url":"https://alion.io/company/shepard-exposition-services","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Atlanta, United States","Las Vegas, United States","Orlando, United States","Houston, United States","Indianapolis, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":64000,"max_usd":166000,"period":"year","method":"role_country_seniority_unknown","sample_n":9576},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Canva","optional":false},{"name":"Microsoft Office","optional":false}],"status":"live","first_seen_at":"2026-10-15T12:53:51Z","employer_posted_date":"2026-10-15","last_verified_at":"2026-10-16T07:54:27Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"The Event Strategy Manager transforms event insights, audience research, and client objectives into creative event strategies, experience designs, and engagement activations for Shepard's strategic accounts. This role combines strategic thinking and creative expertise to develop themes, attendee journeys, sponsorship opportunities, and experiential concepts that enhance engagement, strengthen event performance, and deliver measurable value for clients, attendees, and sponsors.\nKey Contributions of the Role\nStrategic Account and Creative Strategy Support - 25%\nSupport creative strategy for an assigned portfolio of strategic accounts, aligning experience concepts with each client’s business objectives.\nTranslate data and insights, voice-of-customer research, and success plans into creative experience with Event Strategy.\nSupport client discovery sessions with Event Strategy to understand goals, audience dynamics, and desired outcomes.\nAlign internal teams, such as the Sales, Account Production, Concept Design, and Marketing teams, so client objectives carry through execution.\nInsight-to-Design Translation - 20%\nAnalyze audience needs, market trends, survey data, and event performance metrics to identify what is and isn’t working for each event. \nDevelop and design experiences that align with each client’s brand, including themes, attendee journey maps, floor plan concepts, networking ideas, activations, and technology integrations that resonate with target audiences and drive engagement.\nShape sponsorship activations that clients can sell and sponsors can measure with Event Strategy.\nExperience Design and Execution - 25%\nDevelop and present experience concepts using visual storytelling, ideation decks, and concept storyboards for internal and client audiences.\nCollaborate with production, sponsorship, and Concept Design teams on approved concepts and ensure designs are carried out as intended.\nManage experience deliverables, including concept decks, design summits, and attendee journey maps, while maintaining quality standards and meeting project deadlines.\nNew Business Development - 15%\nContribute experience solutions to RFP responses, pitches, and proposals that align with client discovery findings.\nPresent experience concepts, recommendations, and case studies to prospective clients.\nBuild strong client relationships by demonstrating industry expertise and providing thoughtful, actionable recommendations.\nMeasurement, Innovation and Continuous Improvement - 15%\nDefine success metrics and evaluate the effectiveness of experience design initiatives.\nCollect and synthesize attendee and exhibitor feedback with Event Strategy Insights to refine future experience.\nStay current on event experience, engagement, and technology trends and recommend innovative solutions that enhance Shepard's offerings. \nRequirements\n3-5 years in experience design, event creative, event production, event marketing, an experiential/creative agency, or related experience.\nDemonstrated ability to translate audience data and event insights into creative strategy, activations, and environments.\nExperience supporting creative or experience deliverables across multiple accounts or projects at the same time.\nExperience contributing to new business pitches, RFPs, or proposals strongly preferred.\nCreative, solution-oriented problem solver with strong strategic and analytical thinking.\nStrong organizational skills and excellent attention to detail.\nExcellent communication and interpersonal skills; dynamic presenter to audiences of all levels - internal teams, executives, and clients.\nAbility to communicate creative ideas visually; comfortable building and presenting ideation decks and concept visuals.\nCollaborative team player who thrives in a fast-paced, cross-functional environment.\nProficiency with Canva, Adobe Creative Suite, AI-powered tools, presentation software, and Microsoft Office applications. \nCommitment to staying current on event experience, audience engagement, and industry trends. \nBachelor’s degree in Experience Design, Marketing, Communications, or related field.\nAligning With Our Values for Success\nDemonstrate Core Values of Caring, Commitment, Integrity, Spirit, Responsiveness, Inclusivity, and Teamwork.\nAbility to perform as a responsible ESOP owner by making daily decisions to benefit the client and the company.\nTreat all internal and external customers with courtesy and respect, as outlined in our Blue Diamond Customer Service Program.\nPlease note that the roles and responsibilities outlined in this job description are not exhaustive and may be subject to change. Additional tasks may be assigned as needed to meet the evolving needs of the company.\nEOE Language\nShepard is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, age, color, sex, gender, gender identity, gender expression, sexual orientation, marital status, national origin, ancestry, medical condition, genetic information, military status, veteran status, non-disqualifying physical or mental disability, or any other non-merit factor. 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