{"id":2273922,"url":"https://alion.io/job/shine-commercial-business-unit-lead-payroll-software","title":"Commercial Business Unit Lead, Payroll Software","company":{"id":59744,"name":"Shine","domain":"shine.co","url":"https://alion.io/company/shine-co","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":null,"truth_index":null},"role":"Finance","role_family":"Finance","seniority":"lead","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Copenhagen, Denmark"],"countries":["DK"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"closed","first_seen_at":"2026-10-07T07:56:28Z","employer_posted_date":null,"last_verified_at":"2026-10-25T23:20:30Z","board_verified":false,"closed_at":"2026-10-25T23:20:30Z","days_open":18,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":18},"description":"Shine is the financial copilot for entrepreneurs and small business owners. \nFounded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin. Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin. \nPart of something bigger \nToday we're part of Cegid, a European leader in cloud software for finance and accounting. Together we're building Europe's leading financial copilot for small businesses and their accountants. Shine already supports more than 400,000 small businesses. As part of Cegid, we now reach over one million small businesses and 15,000 accountants across Europe. We're a multicultural team working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain, Portugal. \nYour hiring experience matters \nJust as we respect our customers' time, we respect yours. Your experience with Shine and Cegid should feel simple, transparent and genuinely supportive. If this sounds like somewhere you want to grow, we'd love to hear from you.\n\nCommercial Business Unit Lead, Payroll Software at ShineShine Salary, our payroll software for Danish businesses, is already an established and fast-growing business unit in Denmark, and we have ambitious growth plans for 2027.\nWe are looking for a Commercial Business Unit Lead to take commercial ownership of Shine Salary and accelerate that growth.\nThis is a highly hands-on role for someone who understands how to drive performance in a digital subscription business: identifying new growth opportunities while continuously improving the channels, journeys and initiatives that are already working.\n\nWhat you will doYou will own the commercial performance of Shine Salary across the full customer journey, with a strong focus on growth, acquisition, conversion and retention.\nDrive growth\nOwn revenue, customer growth and commercial performance for Shine Salary.\n\nDeliver against ambitious 2027 growth targets.\n\nIdentify new opportunities to accelerate acquisition and revenue.\n\nContinuously optimise existing channels, campaigns and customer journeys.\n\nUnderstand where growth is being created or lost and turn insights into concrete actions.\n\nBuild and test new commercial initiatives quickly and scale what works.\n\nPerformance & acquisition\nWork hands-on with Performance Marketing to improve paid acquisition across channels.\n\nUnderstand CAC, conversion, funnel performance and customer economics in detail.\n\nOptimise the journey from traffic and sign-up through activation and first payroll run.\n\nImprove CRM, lifecycle marketing, retention and reactivation.\n\nIdentify opportunities to increase ARPU and customer lifetime value.\n\nDevelop cross-sell opportunities with the wider Shine ecosystem.\n\nCommercial ownership\nOwn forecasting, targets and business performance.\n\nTrack the core commercial KPIs and act quickly when performance is below expectations.\n\nIdentify opportunities across pricing, packaging, partnerships, channels and customer segments.\n\nBuild clear business cases for new growth initiatives.\n\nPrioritise resources and initiatives based on commercial impact.\n\nProduct & market\nBring strong commercial insight into the Product roadmap.\n\nTranslate customer behaviour, performance data and market opportunities into clear priorities.\n\nIdentify product improvements that can materially increase acquisition, activation or retention.\n\nStay close to competitors and developments in the Danish payroll market.\n\nWithin 6 months, you have:\nBuilt a clear view of the key growth drivers, opportunities and bottlenecks across Shine Salary.\n\nImproved performance across existing acquisition channels and customer journeys.\n\nIdentified, tested and launched new scalable growth opportunities.\n\nEstablished clear commercial ownership, priorities and performance tracking for the business.\n\nCreated strong alignment across Product, Marketing, CRM, Sales and Customer Service around the next phase of Salary growth.\n\nWhere the role sits\nYou will report to the General Manager Denmark and be part of the Danish leadership team.\nYou will collaborate closely with the other Business Unit Leads in the Danish market, while working cross-functionally with Product, Marketing, CRM, Sales, Customer Service and Finance to drive the growth of Shine Salary.\n\nWhat you will bringWe are looking for a commercial growth and performance expert who enjoys being close to the numbers and close to execution.\nYou likely have:\nStrong experience growing a SaaS, fintech or subscription business.\n\nDeep understanding of digital acquisition, conversion and performance marketing.\n\nStrong knowledge of CAC, LTV, retention and subscription economics.\n\nExperience improving funnels and customer journeys through data and experimentation.\n\nA track record of identifying new growth opportunities and scaling successful initiatives.\n\nStrong analytical skills combined with a hands-on approach.\n\nExperience working closely with Product, Marketing and CRM teams.\n\nThe ability to move quickly from insight to execution.\n\nPayroll or HR software experience is very valuable, but commercial growth expertise is more important.\n\n📍 Job located in Copenhagen, Denmark.\nOffice policy: 5 days in the office, with the possibility to work remotely on an ad hoc basis.\n\nEqual Opportunity EmployerWe follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual orientation, color, racial or ethnic origin, religion, disability, etc. as per applicable law.\n\nOur recruitment process1️⃣ A 30' first call with Recruiting Partner to get to know you better and share more about Shine.\n2️⃣ A 45' interview with Hiring Manager to discuss your past experiences and the role we are offering.\n3️⃣ A 45' business case presentation to highlight your skills and give you a hands-on feel for the role.\n4️⃣ A 30' team introduction, followed by a soft skills interview to see how we can best support your growth at Shine.","description_format":"text","description_chars":6243,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Growth opportunities"],"hiring_locations":[{"name":"Denmark","iso":"DK","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Financial Services","Accounting & Tax Software","Digital Banks & 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