Marketing Manager

About the Role

Join ShopBack as a Campaigns Manager, driving campaign strategy and execution across our Singapore and Malaysia markets. You'll own the performance of multi-channel campaigns end-to-end, with the opportunity to build and lead the team responsible for delivering them.

What You'll Own

• Plan and execute end-to-end campaigns independently, and also setting clear priorities and reviewing quality of output when it comes to leading the team
• Set and drive the marketing strategy across multiple channels for these campaigns (CRM, website, ShopBack app, Paid initiatives) to hit traffic and user targets for SG and MY
• Own the translation of business performance data into campaign, channel, and segmentation strategy - and hold the team accountable to the same rigor
• Represent Marketing in cross-functional forums with Local (Social Media, Business Development, Ops, Customer Service) and Regional (CRM, Design, Data, Performance Marketing, Product and Business Development) teams, influencing direction rather than just executing it
• Convert ambiguous business problems into structured, data-backed recommendations and drive them through to execution
• Continuously refine workflows, mindsets, and operational methods through autonomous experimentation, unlearning, and relearned practices to optimize overall output
• Track industry and competitive trends to identify new campaign opportunities ahead of the market

What We're Looking For

Must-have:

• 5-7 years of experience in marketing/commercial roles, with hands-on campaign planning experience
• High agency - takes ownership and drives results without waiting on directions
• Strong track record using data and analytics to drive campaign and channel decisions
• Demonstrated ability to influence senior stakeholders and drive alignment across functions without direct authority
• Demonstrated use of AI tools (e.g. ChatGPT, Gemini, Claude) to improve workflows and drive efficiency at scale
• Strong communicator - confident in both writing and speaking; proactively engaging cross region and remote stakeholders across markets
• Strong project management skills, able to handle tight deadlines in a fast-paced, ambiguous environment

Nice-to-have:

• Prior people management or team lead experience
• Experience in digital/tech/e-commerce environments
• Prior exposure to SEA multi-market marketing operations
• Experience building or scaling a team from a small base