{"id":213617,"url":"https://alion.io/job/shopmy-director-pr-communications","title":"Director, PR & Communications","company":{"id":4468,"name":"ShopMy","domain":"shopmy.us","url":"https://alion.io/company/shopmy","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":79,"open_postings":11,"ghost_share":0,"stale_share":0.636,"repost_share":0,"time_to_fill_p50_days":67,"computed_at":"2026-10-24T06:02:35Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":200000,"max":275000,"currency":"USD","period":"year","gross":null,"usd_annual":275000},"salary_estimate":null,"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-08-10T20:15:18Z","employer_posted_date":"2026-10-19","last_verified_at":"2026-10-24T11:39:33Z","board_verified":true,"closed_at":null,"days_open":74,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":74},"description":"Join ShopMy - Powering the Future of Digital Marketing\nShopMy is transforming e-commerce by building the infrastructure for human-led curation at scale. We help brands run performance-driven creator programs while enabling top creators to monetize their influence and partner directly with the brands they love-driving discovery through trusted tastemakers and authentic recommendations.\nShopMy recently became a unicorn, raising at a $1.5B valuation with backing from Bessemer Venture Partners, Avenir Growth Capital, and Bain Capital Ventures.\nAt ShopMy, you're building the future of human-led commerce for the world's best brands, tastemakers, and shoppers. You move fast and see immediate impact in your work, alongside accomplished teammates who are driven by helping find the world's best things. If you’re excited to help shape the future of curated commerce at the intersection of technology, culture, and taste, we’d love to meet you.\nAbout the Role:\nAs our founding PR & Communications hire, you will build and own our earned media function-shaping the stories we tell, the channels we use, and the voices that represent us. This foundational role requires a nuanced media strategy, relying on strong relationships across business, trade, creator, technology, and consumer media.\nReporting to our Head of Marketing and working closely with our founders, you will turn company priorities, data, product developments, and market trends into compelling stories that build brand awareness.\nRoles and responsibilities…\nPR Strategy: Build and lead ShopMy's earned media strategy, both holistically and by channel-targeting relevant media for Brands, Creators, and Shoppers.\nStory & Channel Development: Identify the right stories, audiences, spokespeople, and channels-from traditional press and podcasts to speaking opportunities and executive social.\nMedia Relations: Bring trusted relationships with influential reporters and editors across business, technology, marketing, retail, fashion, and culture and invest in building our existing relationships.\nExecutive Strategy: Develop thought leadership strategy and platforms, draft talking points and quotes, schedule and prep for interviews and speaking opportunities for founders and executives.\nData & Launch Storytelling: Turn proprietary insights, product launches, partnerships, and milestones into repeatable media moments.\nRapid Response and Crisis Management: Proactively plan for situations requiring crisis management. In the moment, manage inbound press, timely commentary, and communications around sensitive situations.\nOperations & Management: Build and scale ShopMy’s PR function, managing relationships with external PR agencies and leading the hiring of junior talent as necessary.\nYour qualifications…\nRelevant Experience: 8-10+ years in communications, with a specialty in earned media, ideally across agency and in-house roles.\nMedia Relationships: Strong relationships in at least two of these areas: business and trade, creator and technology, or consumer and lifestyle.\nEditorial Judgment: A strong instinct for what makes a story timely, relevant, and credible.\nBrand Judgment & Taste: Strong instincts for whether a story is not only timely and relevant, but right for our brand, reflecting what we stand for and the level of taste and cultural credibility we want to be known for.\nWriting Excellence: An exceptional writer across pitches, executive briefs, quotes, bylines, and social content.\nStrategic Operator: Able to set strategy while remaining hands-on with pitching, writing, and relationship development.\nBuilder Mindset: Comfortable advising senior leaders and building a communications function from the ground up.\nIndustry Fluency: Experience in technology, fashion, beauty, retail, performance marketing, or the creator economy.\nIn compliance with New York Pay Transparency Law, the salary range for this position is as shown. We note that salary information as a general guideline only, actual compensation may vary from posting based on the offer for this role, including the scope and responsibilities of the position, relevant work experience, key skills, education, training and business considerations. \nNew York Pay Range\n$200,000—$275,000 USD\nThe provided salary range is base salary, exclusive of bonus potential or commission, and is a good faith estimate of cash compensation. ShopMy is flexible pending candidate's experience and how our business needs evolve throughout the search. Every employee of ShopMy receives equity on top of cash compensation!\nBenefits & Perks\nShopMy invests in more than compensation. We support your health, your growth, and your life outside of work.\nEquity in ShopMy - Every employee is an owner; all roles receive equity\nMonetize Your Influence - Every employee builds and grows their own ShopMy page\n 401(k) with Company Match - 3% employer contribution, fully vested\nHealthcare Coverage - Medical, dental & vision benefits, including a 100% employer-paid medical option and dependent coverage\nMental Health Support and More - We offer employees and their dependents virtual mental health support, urgent care, and primary care visits at no cost\nFlexible PTO - Take the time you need, including your birthday off\n13 Company Holidays\n14 Weeks of Paid Parental Leave\nRemote-First Culture with an NYC HQ - Some teams may have different location requirements\nWorkplace & Wellness Stipends - Support for wellness, home office needs, and a Wellhub membership\nDisability & Life Insurance - 100% employer-paid\nHealth Care FSA/HSA\nAnnual Company Offsite\n Quarterly Team Co-Locations\nShopMy participates in E-Verify and will provide the federal government with your Form I-9 information to confirm work authorization upon hire.","description_format":"text","description_chars":5758,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity","Home office","Life insurance","Parental leave"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce","Influencer Marketing","Social Commerce"],"lifecycle":[{"event":"open","at":"2026-09-05T08:43:45Z"}],"visa":[],"liveness":{"score":26,"band":"fade","label":"Fading","p_open":1,"p_active":0.602,"p_room":0.44,"age_days":74,"expected_fill_days":67,"reasons":["conf:3","stale_co","win:tail","crowd:"],"computed_at":"2026-10-24T06:02:35Z"},"pay":{"stated_usd_annual":275000,"is_top_pay":true},"html_url":"https://alion.io/job/shopmy-director-pr-communications","json_url":"https://alion.io/job/shopmy-director-pr-communications.json","meta":{"generated_at":"2026-10-24T12:36:38Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":18157,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-25T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4468},"rest":"https://alion.io/mcp/rest/get_company?id=4468"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fshopmy-director-pr-communications"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fshopmy-director-pr-communications"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fshopmy-director-pr-communications"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/shopmy-director-pr-communications\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fshopmy-director-pr-communications"}]}