{"id":784870,"url":"https://alion.io/job/shopos-marketing-lead","title":"Marketing Lead","company":{"id":450860,"name":"ShopOS","domain":"shopos.ai","url":"https://alion.io/company/shopos","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Keka","truth_index":{"grade":"C","score":58,"open_postings":23,"ghost_share":0.696,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-25T05:49:26Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":3500000,"max":5000000,"currency":"INR","period":"year","gross":null,"usd_annual":51615},"salary_estimate":null,"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Instagram","optional":false},{"name":"LinkedIn","optional":false},{"name":"Shopify","optional":false},{"name":"X (Twitter)","optional":false},{"name":"YouTube","optional":false},{"name":"AI Agents","optional":true}],"status":"live","first_seen_at":"2026-02-20T09:44:37Z","employer_posted_date":"2026-02-20","last_verified_at":"2026-10-25T04:46:43Z","board_verified":true,"closed_at":null,"days_open":246,"trust":{"level":"ghost","repost_count":0,"flags":["stale","company_stale"],"days_open":246},"description":"About the Company\nJoin the Rocketship\nWe’re building ShopOS - AI agents powering the entire ecommerce stack. Already past PMF, we’re scaling fast and shaping the future of how online brands are built with AI. Co-founded by seasoned builders with multiple successful exits to companies like Flipkart and Polygon Labs - and backed by Binny Bansal - this isn’t just another start-up.\nIt’s your front-row seat to the next big shift in ecommerce.\nWatch: What is ShopOS (from the founders’ lens - Click here)\nAbout the Role\nWe are looking for a strategic, revenue-first Head of Marketing to own the entire marketing engine end-to-end - spanning Performance Marketing, Product Marketing, Social Media, Lifecycle, Brand, and Enterprise Pipeline Support. This is a hands-on leadership role focused on building the ShopOS brand, scaling social presence, driving Shopify app growth, and generating significant pipeline and revenue. You will lead a hybrid PLG + SLG motion with high-ownership, where success is defined by business impact and not campaign execution. This role will focus heavily on driving growth within the US Shopify ecosystem, scaling our Shopify App Store presence, and supporting enterprise pipeline generation for Shopify Plus brands.\nWhat You’ll Own\nMarketing Strategy & Revenue Ownership\nDefine and drive the overall marketing strategy aligned with revenue, pipeline, and ARR goals\nAlign Performance, Product, Social, and Lifecycle under one unified growth vision\nBuild systems that convert awareness → acquisition → activation → paid → expansion\nWork directly with founders to align marketing with company growth priorities and revenue targets\nIdentify funnel bottlenecks, conversion gaps, and growth opportunities, and implement improvements\nIdentify latest marketing trends and adapt strategy to evolving US ecommerce behavior\nPLG Growth & Shopify App Store Expansion\nOwn and scale ShopOS’ Shopify App Store growth, including app listing optimization, rankings, reviews, and conversion rate improvements\nDrive self-serve acquisition and paid conversions via Shopify App Store and web channels\nImprove the signup → activation → paid conversion funnel\nBuild and optimize lifecycle marketing programs across onboarding, activation, retention, and expansion\nOwn onboarding flows, lifecycle email journeys, and in-product messaging to improve activation and monetization\nAcquisition & Conversion Optimization\nOwn and scale paid acquisition channels including Google, Meta, and Shopify ecosystem audiences\nDrive inbound acquisition through SEO, content, website optimization, and ecosystem channels\nImprove website conversion rates, landing pages, and user journeys\nRun continuous experimentation and A/B testing across landing pages, lifecycle flows, and product messaging\nEnsure efficient CAC, conversion efficiency, and scalable acquisition economics\nEnterprise Pipeline & Sales Enablement (SLG Motion)\nSupport enterprise pipeline generation through account-based marketing (ABM) and targeted campaigns\nDevelop enterprise-grade marketing assets including case studies, decks, and positioning\nEnable founders and sales teams with high-impact marketing collateral to improve enterprise deal conversion\nEnsure marketing contributes directly to qualified pipeline, revenue, and enterprise growth\nEcosystem Growth & Partnerships\nBuild and scale partnerships with Shopify agencies, consultants, creators, and ecosystem partners\nDrive acquisition through ecosystem partnerships, integrations, and co-marketing initiatives\nStrengthen ShopOS’ brand presence and credibility within the Shopify ecosystem\nSupport founder-led marketing, thought leadership, and ecosystem visibility\nSocial Media Growth & Brand Authority\nOwn the strategy for growing Twitter (X), Instagram, LinkedIn, and YouTube\nUnderstand how each platform grows, what content works, and what platform to bet on at different stages\nBuild a strong founder-led and product-led social presence\nCreate content strategies around AI, ecommerce growth, product storytelling, and customer success\nIdentify the right audience segments and define who to show what content to\nDrive organic reach, engagement, and brand authority within the Shopify and ecommerce ecosystem\nTurn social into a consistent top-of-funnel acquisition engine\nBudget & Resource Ownership\nOwn marketing budget allocation and investment strategy\nAllocate resources across channels based on ROI, efficiency, and long-term growth impact\nBalance scaling proven channels and experimenting with new growth opportunities\nWhat We’re Looking For\n7-10 years of experience in product marketing, growth marketing, or GTM strategy in SaaS, AI, or ecommerce platforms\nProven experience owning and scaling PLG growth and enterprise pipeline generation\nStrong understanding of how to grow Twitter (X), Instagram, LinkedIn, and YouTube\nStrong track record of owning and scaling the full marketing funnel from acquisition to revenue\nExperience driving self-serve growth, activation, and paid conversions\nStrong understanding of conversion optimization, lifecycle marketing, and funnel efficiency\nExperience working closely with founders, product, growth, and sales teams\nStrong analytical and data-driven mindset, with experience managing CAC, conversion, and revenue metrics\nExperience managing and scaling paid acquisition channels\nExperience owning marketing budgets and ROI-driven investment decisions\nStrong ownership mindset and ability to operate in fast-paced startup environments\nExcellent communication and leadership skills\nKPIs You’ll Be Measured On\nPLG Growth Metrics\nMonthly signups, PQLs, and paid conversions\nShopify App installs, activation rate, and free-to-paid conversion rate\nWebsite conversion rate and activation improvements\nCAC efficiency and payback period\nRevenue & Pipeline Metrics\nNet new ARR generated from marketing\nMarketing-sourced revenue contribution\nEnterprise pipeline generated\nQualified enterprise leads and MQLs\nPartner-driven acquisition and revenue\nBrand & Social Growth\nSocial growth and engagement across platforms\nWebsite conversion improvements\nIncrease in high-quality Shopify inbound traffic\nFunnel Efficiency Metrics\nActivation rate improvements\nConversion improvements across lifecycle stages\nYou’ll Thrive If You Are…\nA revenue-first marketer, not just campaign-focused\nComfortable operating at both strategic and execution levels\nHighly analytical and outcome-driven\nAble to prioritize high-impact initiatives\nSkilled at aligning cross-functional teams\nMotivated by ownership, speed, and measurable impact\nExcited about building at the intersection of AI, ecommerce, and PLG\nBonus Points\nExperience marketing AI, Gen AI, or SaaS products\nExperience working within the Shopify ecosystem\nExperience driving growth in the US or global SaaS markets\nFamiliarity with PLG tools, lifecycle tools, and analytics platforms\nExperience at high-growth startups (Seed to Series B)\nPassion for AI, ecommerce, and emerging technologies\nOur Values\nExtreme ownership and bias for action\nHonest, high-velocity communication\nRespect for craft and obsession with users\nFast, scrappy iteration over perfection\nLow ego, high empathy, radical candor\nWhat We Offer\nCompetitive salary\nHealth & wellness benefits\nDirect mentorship from founders and top operators in product, marketing, and eCommerce\nWork on storytelling for cutting-edge AI + commerce products\nOwnership of narratives and GTM strategies from Day 1\nLocation\nWe're hiring in Bangalore (no remote for this role).\nWhy Join Us?\nWork on cutting-edge AI products redefining commerce.\nBuild with founders who’ve done this before.\nBe part of a high-growth, high-impact 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