{"id":3780393,"url":"https://alion.io/job/showpass-product-marketing","title":"Product Marketing","company":{"id":179630,"name":"Showpass","domain":"showpass.com","url":"https://alion.io/company/showpass","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"BambooHR","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Calgary, Canada"],"countries":["CA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[],"status":"live","first_seen_at":"2026-11-03T00:00:00Z","employer_posted_date":"2026-11-03","last_verified_at":"2026-11-14T01:31:14Z","board_verified":true,"closed_at":null,"days_open":11,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":11},"description":"The Role: Product Marketing\nLocation:Calgary, AB (in-office role)\nAbout Showpass\nAt Showpass, we’re reigniting the joy of live experiences.\nWe’re Canada’s fastest-growing event ticketing and live experience platform, powering everything from concerts and festivals to comedy shows, attractions, nightlife, and community events.\nBut we’re not just a ticketing company.\nWe help event organizers grow their businesses, bring new creators into the live events space, and build technology that has to perform in real-world, high-pressure environments where failure is not an option.\nWe’re proud to be recognized as:\nCanada’s Most Admired™ Corporate Cultures (2024 & 2025 & 2026)\nCanadianSME Fastest Growing Company (2024)\nDeloitte Technology Fast 50 (#20, 2024)\nJob Title:Product Marketing\nLocation: Calgary, Alberta\nRole Overview:You will bridge the gap between our Product, Sales, and Client Success teams. You’ll assist with bringing new products and features to market by developing marketing and sales materials to support successful product launches. You will translate technical information into clear and engaging messaging, and will also play a key role in educating clients, driving product awareness and adoption.\nWhat you’ll do:\nWork closely with Product team to understand new and upcoming features and ensure successful product launches\nOwn marketing deliverables for product launches, including messaging, sales enablement materials, and launch campaigns\nTranslate technical product information into clear, engaging content for existing and prospective clients \nDevelop sales materials and resources for new product features, including pitch decks, one-pagers, case studies, and other documents as required\nDevelop product-related content including help articles, newsletters, how-to videos etc and host webinars and learning sessions as required\nCreate internal training and onboarding resources to help new employees understand Showpass's products and features\nLeverage AI tools whenever possible to improve content creation, workflows, and marketing efficiency\nCollaborate with the entire Marketing team to ensure consistent messaging across all channels\nWhat you bring:\nPost secondary education in marketing or related is an asset\nMinimum 4 years of experience in product marketing, preferably within a SaaS or technology company is required\nProven experience developing and executing product launches and marketing campaigns related to new products and features\nAbility to understand technical products and features and translate into clear and engaging messaging to communicate value to new and existing clients\nExperience creating well written product documentation, marketing content, and sales enablement materials\nExperience developing educational resources and training materials and conducting product training either internally or externally as required\nDemonstrated ability to develop product marketing materials that increase product awareness, client engagement, and feature adoption\nExperience working cross-functionally with internal teams such as Product, Sales, Client Success, and broader Marketing team to align messaging and support business objectives\nStrong understanding of how to position and communicate new products and features to various audiences\nComfortable using AI tools to improve product marketing initiatives, content creation, and other materials and/or processes related the product marketing \nStrong organizational and project management skills with the ability to manage multiple tasks and competing priorities\nMust be detail oriented with ability to work independently while taking ownership of projects from planning through execution\nWhy Join Showpass\nOur work is grounded in our core values (GUAC). Here’s what that looks like in practice:\nGrow relentlessly- we move fast, learn, and improve\nUnderstand the value of time- we prioritize speed and momentum\nAct like an owner- you build it and see it show up at real events\nCuriosity- we experiment, including with AI\nPerks:\nCompetitive compensation + performance bonus \nEmployee Stock Option Plan (we don’t just act like owners, we are owners)\nComprehensive Benefits Plan + HSA/LSA \nUnlimited PTO\nDaily breakfast & lunch from our in-house chef\nLearning & Development allowance + Curiosity Talks\nTeam bonding events \nInsider Pass event credits\nDog-friendly office\nShowpass is committed to employment equity, welcomes diversity in the workplace, and encourages applications from all qualified individuals. We thank all interested applicants; however, only qualified applicants selected for an interview will be contacted.","description_format":"text","description_chars":4623,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity","Unlimited PTO"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Ticketing","Custom Software Development"],"lifecycle":[{"event":"open","at":"2026-11-05T00:43:35Z"}],"visa":[{"country":"CA","licensed_sponsor":true,"adverts_offering_sponsorship_24m":0,"sanctioned_now":false,"evidence":"Approved LMIA in the last two years","filings_12m":0,"filings_prev_12m":1,"green_card_filings_12m":null,"median_offered_wage_usd":null,"route":null,"cap_exempt":false,"checked_at":"2026-11-12T07:36:15+00:00","sources":["ESDC: employers issued a positive LMIA"],"filings_for_role_12m":0}],"liveness":{"score":85,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.847,"p_room":1,"age_days":9,"expected_fill_days":27,"reasons":["conf:4","win:early"],"computed_at":"2026-11-12T10:38:37Z"},"pay":null,"html_url":"https://alion.io/job/showpass-product-marketing","json_url":"https://alion.io/job/showpass-product-marketing.json","meta":{"generated_at":"2026-11-14T03:11:43Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":4647,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-15T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":179630},"rest":"https://alion.io/mcp/rest/get_company?id=179630"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fshowpass-product-marketing"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fshowpass-product-marketing"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fshowpass-product-marketing"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/showpass-product-marketing\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fshowpass-product-marketing"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3780393}},{"tool":"search_jobs","arguments":{"company":"showpass.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3780393},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}