{"id":4210877,"url":"https://alion.io/job/shrm-lead-b2b-performance-marketing","title":"Lead, B2B Performance Marketing","company":{"id":15815,"name":"SHRM","domain":"shrm.org","url":"https://alion.io/company/shrm","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Dayforce","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Alexandria, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":100000,"max":120000,"currency":"USD","period":"year","gross":null,"usd_annual":120000},"salary_estimate":null,"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false},{"name":"LinkedIn","optional":false},{"name":"Marketo","optional":false},{"name":"Power BI","optional":false},{"name":"Tableau","optional":false},{"name":"Zapier","optional":false}],"status":"live","first_seen_at":"2026-11-12T05:00:00Z","employer_posted_date":"2026-11-13","last_verified_at":"2026-11-13T00:58:20Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Summary\nThe Lead, B2B Performance Marketing is responsible for overseeing the day-to-day execution, optimization, and performance of B2B demand generation initiatives across SHRM's products, solutions, and events. This role provides functional leadership to a team, coordinating priorities, managing workflows, and ensuring the effective execution of integrated marketing campaigns that drive lead generation, pipeline growth, and business results.\n\nReporting to the Manager, Demand Generation, the Lead translates established marketing strategies and budgets into actionable plans, oversees campaign quality and lead management processes, and serves as a primary resource for troubleshooting, performance analysis, and cross-functional coordination. The position also directly manages a portfolio of complex, high-priority marketing initiatives, leveraging advanced channel expertise and data-driven insights to optimize performance.\n\nThe Lead provides coaching, guidance, and day-to-day direction to team members while maintaining accountability for operational efficiency, campaign effectiveness, and continuous improvement. Working closely with Marketing, Sales, Marketing Technology, and other stakeholders, this role ensures that demand generation activities are aligned with organizational objectives and support a consistent, high-quality experience across SHRM's B2B offerings. \n\nResponsibilities\nTeam Leadership & Workflow Management\nProvide day-to-day functional leadership to staff, assigning responsibilities, establishing priorities, balancing workloads, and ensuring timely execution of marketing initiatives across multiple business areas.\nCoordinate intake and prioritization of new marketing requests, establishing project scope, ownership, timelines, and resource requirements.\nCoach and mentor team members on campaign execution, channel optimization, testing, and marketing best practices, providing constructive feedback to strengthen performance and work quality.\nOversee project management workflows and reporting tools, ensuring visibility into campaign progress, deadlines, resource capacity, and potential risks. \nCampaign Execution, Quality & Optimization\nOversee the execution and optimization of B2B demand generation campaigns, ensuring alignment with established marketing strategies, performance objectives, and approved budgets.\nServe as the primary reviewer of campaign plans, creative assets, forms, lead flows, and launch readiness, ensuring accuracy, consistency, and quality before final approvals.\nManage end-to-end execution of assigned high-priority products, solutions, and events, including complex multi-channel campaigns and strategic marketing initiatives.\nEvaluate campaign performance and implement routine optimizations across bidding, targeting, creative, and testing within established guidelines.\nIdentify and test new marketing channels, tactics, and opportunities to improve campaign effectiveness, lead generation, and cross-solution engagement.\nPrepare recommendations for new campaigns, major program changes, and budget adjustments for Manager review and approval.\nLead Management & Marketing Technology\nOversee operational standards for lead generation forms, landing pages, campaign tracking, naming conventions, UTMs, and Marketo program setup.\nMonitor lead capture, scoring, routing, and progression through the sales funnel, identifying and resolving issues in collaboration with Marketing Technology and other stakeholders.\nPartner with Sales and business owners to improve lead definitions, handoff processes, lead quality, and pipeline effectiveness.\nIdentify opportunities to enhance marketing automation, data integrity, and integration processes to improve campaign execution and reporting accuracy.\nBudget Monitoring, Analytics & Reporting\nMonitor campaign spending and budget pacing across assigned marketing programs, identifying variances and recommending adjustments to optimize performance and resource utilization.\nDevelop and review weekly and monthly campaign performance reports, translating data into actionable insights and recommendations.\nSupport the preparation of quarterly business reviews, leadership presentations, and performance summaries.\nCollaborate with Business Intelligence and other stakeholders to ensure consistent performance metrics, reporting standards, and attribution methodologies.\nCross-Functional Collaboration & Continuous Improvement\nServe as a primary day-to-day point of contact for Creative, Content, Marketing Technology, Sales, and other business partners to coordinate campaign execution and resolve operational challenges.\nRepresent B2B Performance Marketing in cross-functional meetings, providing updates, recommendations, and guidance while escalating strategic or budget-related decisions as appropriate.\nIdentify opportunities to improve marketing workflows, processes, technologies, and team effectiveness.\nServe as a resource and operational backup to the Manager, supporting continuity of day-to-day marketing activities and decision-making within established authority.\nLeverage emerging technologies, including artificial intelligence, to enhance marketing efficiency, campaign optimization, and overall work quality.\n\nEducation & Experience Requirements\nEducation\nBachelor's degree in Marketing, Business, Communications, or a related field, or relevant equivalent experience in lieu of degree.\n\nExperience\nSeven (7) or more years of experience in B2B performance marketing, demand generation, or digital acquisition.\nDemonstrated success developing, executing, and optimizing multi-channel marketing campaigns that generate measurable lead and pipeline growth.\nAdvanced hands-on experience with Marketo, including campaign management, forms, lead scoring, automation, and lead routing.\nExperience managing paid media campaigns, monitoring budgets, and using performance analytics to inform optimization decisions.\nExperience coordinating complex marketing initiatives across multiple products, solutions, business areas, or events.\nDemonstrated experience collaborating with Sales, Marketing Technology, Creative, and other cross-functional stakeholders.\n\nCertifications - NA\n\nKnowledge, Skills & Abilities\nAdvanced knowledge of B2B demand generation, digital marketing channels, marketing funnels, lead lifecycle management, lead scoring, and sales pipeline optimization.\nStrong proficiency with Marketo, paid search, paid social, and digital advertising platforms, including Google Ads, LinkedIn Campaign Manager, and related tools. Familiarity with Formstack, Zapier, Adobe Journey Optimizer (AJO), and Adobe Experience Manager (AEM) preferred.\nStrong analytical skills with experience using Adobe Analytics, Customer Journey Analytics (CJA), Power BI, Tableau, or similar platforms to evaluate campaign performance and develop actionable recommendations.\nDemonstrated ability to provide functional leadership, establish priorities, delegate responsibilities, coach team members, and promote accountability and continuous improvement.\nStrong organizational and project management skills, with the ability to manage multiple complex initiatives, balance competing priorities, and ensure timely execution.\nExcellent communication, relationship management, and problem-solving skills, with the ability to influence stakeholders, coordinate cross-functional activities, and exercise sound judgment in decision-making and escalation.\nAbility to leverage artificial intelligence, automation, and emerging marketing technologies to streamline workflows, enhance productivity, and improve marketing effectiveness.\n\nPhysical Requirements\n\nThis position operates in a typical office environment (which includes a home office setting) and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:\nProlonged periods of sitting at a desk and working on a computer.\nFrequent use of hands and fingers for typing, handling documents, and using office equipment.\nOccasional standing, walking, bending, and reaching.\nAbility to lift and carry up to 30 pounds as needed.\nClear verbal and written communication skills for effective interaction with colleagues and stakeholders.\nWork Environment\nHybrid Schedule (3 Days In-Office/2 Days Remote)\nThis position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8:00–9:00 a.m. and concluding between 5:00–6:00 p.m. local time.\nTravel: Occasional 0-10%\n#LI\nThe hiring range for this position is $100,000 to $120,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.","description_format":"text","description_chars":9110,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Home office","Hybrid work"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Human Resources","Standards & Industry Bodies"],"lifecycle":[{"event":"open","at":"2026-11-13T00:58:20Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":50,"reasons":["conf:2","win:early"],"computed_at":"2026-11-13T02:58:58Z"},"pay":{"stated_usd_annual":120000,"is_top_pay":false},"html_url":"https://alion.io/job/shrm-lead-b2b-performance-marketing","json_url":"https://alion.io/job/shrm-lead-b2b-performance-marketing.json","meta":{"generated_at":"2026-11-13T02:58:58Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":6335,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-14T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":15815},"rest":"https://alion.io/mcp/rest/get_company?id=15815"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fshrm-lead-b2b-performance-marketing"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fshrm-lead-b2b-performance-marketing"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fshrm-lead-b2b-performance-marketing"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/shrm-lead-b2b-performance-marketing\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fshrm-lead-b2b-performance-marketing"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4210877}},{"tool":"search_jobs","arguments":{"company":"shrm.org","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4210877},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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