{"id":3183568,"url":"https://alion.io/job/shrm-lifecycle-marketing-lead","title":"Lifecycle Marketing Lead","company":{"id":15815,"name":"SHRM","domain":"shrm.org","url":"https://alion.io/company/shrm","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Dayforce","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Alexandria, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":100000,"max":120000,"currency":"USD","period":"year","gross":null,"usd_annual":120000},"salary_estimate":null,"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-23T04:00:00Z","employer_posted_date":"2026-10-23","last_verified_at":"2026-11-01T12:10:39Z","board_verified":true,"closed_at":null,"days_open":9,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":9},"description":"Summary\nThe Lifecycle Marketing Lead role supports BAM's business-to-moment (B2M) marketing strategy through the development and execution of targeted, data-informed marketing initiatives aligned with audience needs and key moments throughout the member and customer lifecycle.\n\nThis individual contributor role serves as a subject matter expert in lifecycle and retention marketing, leading the execution of marketing initiatives for designated products and strategic priorities. The Lead collaborates across teams to coordinate marketing budget tracking, maintain performance reporting, and provide actionable insights that support marketing effectiveness and informed business decisions.\n\nResponsibilities\nLead the development and execution of lifecycle marketing campaigns and engagement journeys focused on strengthening member retention, renewal, and overall engagement.\nApply audience insights, behavioral data, and lifecycle stages to develop targeted marketing strategies aligned with BAM's business-to-moment (B2M) approach.\nCoordinate and execute integrated marketing initiatives for designated products, emerging offerings, and special projects in collaboration with cross-functional stakeholders.\nPartner with Content, Campaign Strategy, MarTech, Product, and other teams to ensure effective implementation and alignment of marketing activities.\nCoordinate marketing budget tracking, monitor expenditures against approved allocations, reconcile spending with Finance, and identify variances for review.\nSupport visibility into marketing investments and resource utilization by maintaining accurate financial tracking and reporting.\nDevelop and maintain marketing performance dashboards and scorecards, tracking key metrics such as renewal rates, customer acquisition costs, margin contribution, and campaign effectiveness.\nCollaborate with Business Intelligence and Finance to validate reporting accuracy, analyze performance trends, and provide actionable recommendations to support continuous improvement.\nPerform other duties and projects as assigned.\n\nEducation & Experience Requirements\nEducation\nBachelor’s degree in Marketing, Business, Communications, or a related field, or relevant equivalent experience in lieu of degree.\n\nExperience\nSeven (7) or more years of experience in lifecycle, retention, performance, or integrated marketing.\n Demonstrated experience developing and executing marketing campaigns and initiatives across multiple products, audiences, or customer segments.\nExperience coordinating cross-functional projects and influencing stakeholders without direct supervisory authority.\nExperience with marketing budget tracking, financial reporting, marketing automation platforms, and performance analytics.\n\nCertifications - NA\n\nKnowledge, Skills & Abilities\nAdvanced knowledge of lifecycle, retention, and performance marketing strategies, including audience segmentation and customer engagement.\nAbility to translate member and customer insights into effective, data-informed marketing campaigns and engagement journeys.\nStrong analytical skills, including experience developing dashboards, performance scorecards, and actionable business reporting.\nWorking knowledge of marketing budgets, expenditure tracking, financial reconciliation, and performance measurement.\nStrong project management and organizational skills, with the ability to independently manage multiple initiatives and competing priorities.\nExcellent communication, collaboration, and stakeholder management skills, with the ability to influence outcomes across cross-functional teams.\nAbility to provide subject matter expertise, guidance, and recommendations to support marketing initiatives and continuous improvement.\nAbility to effectively leverage artificial intelligence (AI) tools and technologies to streamline workflows, enhance productivity, and improve overall work quality.\n\nPhysical Requirements\nThis position operates in a typical office environment (which includes a home office setting) and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:\nProlonged periods of sitting at a desk and working on a computer.\nFrequent use of hands and fingers for typing, handling documents, and using office equipment.\nOccasional standing, walking, bending, and reaching.\nAbility to lift and carry up to 30 pounds as needed.\nClear verbal and written communication skills for effective interaction with colleagues and stakeholders.\n\nWork Environment\nHybrid Schedule (3 Days In-Office/2 Days Remote)\nThis position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8:00–9:00 a.m. and concluding between 5:00–6:00 p.m. local time.\n\nTravel: Occasional 0 – 10%\n#LI\nThe hiring range for this position is $100,000 to $120,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.","description_format":"text","description_chars":5369,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Home office","Hybrid work"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Human Resources","Standards & Industry Bodies"],"lifecycle":[{"event":"open","at":"2026-10-23T22:29:05Z"}],"visa":[],"liveness":{"score":85,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.855,"p_room":1,"age_days":9,"expected_fill_days":30,"reasons":["conf:2","win:early"],"computed_at":"2026-11-01T06:10:25Z"},"pay":{"stated_usd_annual":120000,"is_top_pay":false},"html_url":"https://alion.io/job/shrm-lifecycle-marketing-lead","json_url":"https://alion.io/job/shrm-lifecycle-marketing-lead.json","meta":{"generated_at":"2026-11-01T15:06:42Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":23150,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-02T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":15815},"rest":"https://alion.io/mcp/rest/get_company?id=15815"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fshrm-lifecycle-marketing-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fshrm-lifecycle-marketing-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fshrm-lifecycle-marketing-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/shrm-lifecycle-marketing-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fshrm-lifecycle-marketing-lead"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3183568}},{"tool":"search_jobs","arguments":{"company":"shrm.org","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3183568},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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