{"id":1622107,"url":"https://alion.io/job/shrm-senior-client-partner-b2c","title":"Senior Client Partner, B2C","company":{"id":15815,"name":"SHRM","domain":"shrm.org","url":"https://alion.io/company/shrm","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Dayforce","truth_index":null},"role":"Sales","role_family":"Sales","seniority":"senior","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":250000,"max":275000,"currency":"USD","period":"year","gross":null,"usd_annual":275000},"salary_estimate":null,"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-15T04:00:00Z","employer_posted_date":"2026-10-01","last_verified_at":"2026-10-12T11:18:35Z","board_verified":true,"closed_at":null,"days_open":27,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":27},"description":"Summary\nThe Senior Client Partner, B2C is responsible for developing and growing strategic advertising and sponsorship partnerships with consumer brands and advertising agencies. This position drives revenue opportunities across SHRM’s portfolio of digital media, content, research, thought leadership, video, podcasts, and newsletters.\n\nThe Senior Client Partner develops integrated, multi-platform solutions that connect consumer brands with SHRM’s audience of business leaders, executives, entrepreneurs, and small business owners. The role is responsible for identifying new business opportunities, developing senior-level relationships with brand and agency decision-makers, and creating customized partnership solutions aligned with client objectives and SHRM’s business strategy.\n\nThis position plays a key role in developing SHRM’s B2C advertising and brand partnership business, including identifying priority markets and industry verticals, establishing new client and agency relationships, developing new revenue opportunities, and contributing to the evolution of SHRM’s B2C go-to-market strategy and advertising product portfolio.\n\nThe Senior Client Partner works cross-functionally with internal teams to develop and execute strategic partnerships and provides market intelligence regarding advertiser priorities, agency trends, competitive activity, and emerging opportunities within the media and advertising marketplace.\n\nResponsibilities\nRevenue Generation & Business Development\nDevelop and execute strategies to generate significant advertising, sponsorship, and partnership revenue from leading B2C brands and global advertising agencies. \nBuild, manage, and continuously expand a robust pipeline of new business opportunities across priority consumer categories, including automotive, entertainment and streaming, retail, travel and hospitality, financial services, lifestyle, wellness, and consumer technology. \nOwn the full sales lifecycle, from prospecting and opportunity identification through needs assessment, solution development, proposal, negotiation, contracting, and partnership renewal or expansion. \nDevelop integrated, multi-platform marketing programs incorporating SHRM’s digital media, newsletters, podcasts, video, branded content, research, and thought leadership. \nConsistently achieve or exceed established revenue goals while building a sustainable pipeline of short- and long-term partnership opportunities. \nPursue and secure high-value, multi-year partnerships that expand SHRM’s relationships with strategic brands and agencies.\nStrategic Partnerships & Solutions\nDevelop innovative sponsorship and advertising solutions that connect consumer brands with SHRM’s influential audience through content, thought leadership, digital media, research, and experiential activations. \nTranslate client business and marketing objectives into customized partnership strategies that leverage SHRM’s unique audience, brand, content, and platform capabilities. \nPartner cross-functionally with marketing, content, events, research, digital, product, finance, legal, and other internal stakeholders to develop and execute integrated client solutions. \nIdentify and develop first-to-market concepts and emerging partnership models that differentiate SHRM within the advertising and sponsorship marketplace. \nUse audience intelligence, market research, performance data, and industry insights to develop compelling business cases and demonstrate the value of client investment. \nIdentify opportunities to expand successful partnerships across platforms, audiences, programs, and contract periods.\nAgency & Brand Relationship Management\nDevelop and maintain senior-level relationships with CMOs, senior brand marketers, media executives, agency leaders, and other key decision-makers. \nLeverage an established network of brand and agency relationships to accelerate SHRM’s entry and growth within the B2C advertising marketplace. \nNavigate complex agency and client structures, including media, creative, strategy, experiential, and integrated marketing teams. \nBuild relationships across major agency holding companies and leading independent agencies. \nServe as a trusted strategic advisor to clients, bringing forward insights, ideas, and solutions that address evolving brand and marketing priorities. \nRepresent SHRM professionally in client meetings, agency presentations, industry events, conferences, and other external forums.\nMarket & Business Development\nHelp define and execute SHRM’s B2C advertising and sponsorship go-to-market strategy, including priority industries, target accounts, agency relationships, partnership models, and revenue opportunities. \nAssess market trends, advertiser priorities, competitive activity, and emerging media opportunities to inform sales and product strategy. \nProvide market intelligence and client feedback to internal stakeholders to inform the development and evolution of advertising products, sponsorship offerings, and commercial capabilities. \nIdentify opportunities to monetize SHRM’s differentiated audience of senior business leaders, executives, entrepreneurs, small business owners, and high-income households. \nPartner with internal teams to develop scalable offerings while balancing the need for customized, high-value client solutions. \nServe as a subject-matter resource on consumer advertising trends, agency dynamics, sponsorship models, and emerging opportunities within the modern media ecosystem.\n\nEducation & Experience Requirements\nEducation\n· Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, Media, or a related field, or an equivalent combination of education and relevant professional experience. Master’s degree preferred.\n\nExperience\nTen (10) or more years of progressively responsible experience in media sales, advertising partnerships, integrated marketing, brand partnerships, sponsorship sales, or a related revenue-generating field.\nDemonstrated success developing and closing significant advertising and sponsorship partnerships, including seven-figure revenue opportunities.\nProven experience selling integrated marketing and advertising solutions to major consumer brands and global advertising agencies.\nEstablished experience developing and maintaining relationships with senior marketing executives, brand leaders, and agency decision-makers.\nExperience working with major agency holding companies and leading independent agencies.\nDemonstrated experience securing brand and performance marketing budgets across consumer sectors such as automotive, entertainment and streaming, retail and consumer products, travel and hospitality, financial services, and consumer technology.\nExperience developing new markets, revenue streams, advertising products, client categories, or strategic partnership opportunities preferred.\nCertifications - NA\nKnowledge, Skills & Abilities\nExceptional consultative selling, business development, negotiation, and relationship-management capabilities. \nDemonstrated ability to develop and communicate compelling strategic partnership concepts tailored to sophisticated brands and agencies. \nStrong executive presence with the ability to establish credibility and influence senior marketing, agency, and business leaders. \nEntrepreneurial mindset with demonstrated ability to build new revenue opportunities in an evolving or undefined market. \nStrong strategic storytelling and presentation skills, with the ability to translate audience insights, data, and business objectives into compelling client solutions. \nAdvanced understanding of the modern media and advertising ecosystem, including digital media, video, branded content, podcasts, newsletters, experiential marketing, sponsorships, and emerging advertising channels. \nStrong commercial acumen with demonstrated ability to structure, negotiate, and close complex, high-value partnerships. \nAbility to use internal and external data, audience insights, and performance metrics to support investment recommendations and multi-year partnership opportunities. \nAbility to navigate complex organizations and coordinate multiple internal and external stakeholders through lengthy sales cycles. \nStrong understanding of agency structures, media planning and buying processes, brand marketing strategies, and advertising budget cycles. \nAbility to operate with significant independence, establish priorities, and deliver results in a fast-paced, growth-oriented environment. \nStrong collaboration skills and demonstrated ability to influence cross-functional teams without direct authority. \nExcellent written, verbal, presentation, and interpersonal communication skills.\nAbility to effectively leverage artificial intelligence (AI) tools and technologies to streamline workflows, enhance productivity, and improve overall work quality.\n\nPhysical Requirements\nThis position operates in a typical office environment (which includes a home office setting) and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:\nProlonged periods of sitting at a desk and working on a computer.\nFrequent use of hands and fingers for typing, handling documents, and using office equipment.\nOccasional standing, walking, bending, and reaching.\nAbility to lift and carry up to 30 pounds as needed.\nClear verbal and written communication skills for effective interaction with colleagues and stakeholders.\nWork Environment\nFully Remote: Employees must be available during standard business hours, with core hours beginning between 8:00–9:00 a.m. and concluding between 5:00–6:00 p.m. \nTravel: Occasional 0 – 10%\n#LI \nThe total cash compensation hiring range for this position is $250,000 to $275,000 per year, with a base hiring range of $100,000-$115,000 and a target variable compensation of $150,000. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.","description_format":"text","description_chars":10308,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Home office"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Education","Professional Services","Corporate Trainings","Human Resources"],"lifecycle":[{"event":"open","at":"2026-10-01T20:49:57Z"}],"visa":[],"liveness":{"score":81,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":0.9,"age_days":27,"expected_fill_days":39,"reasons":["conf:2","velocity","win:mid"],"computed_at":"2026-10-12T06:55:09Z"},"pay":{"stated_usd_annual":275000,"is_top_pay":true},"html_url":"https://alion.io/job/shrm-senior-client-partner-b2c","json_url":"https://alion.io/job/shrm-senior-client-partner-b2c.json","meta":{"generated_at":"2026-10-12T15:48:49Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":24999,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-13T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":15815},"rest":"https://alion.io/mcp/rest/get_company?id=15815"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fshrm-senior-client-partner-b2c"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fshrm-senior-client-partner-b2c"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fshrm-senior-client-partner-b2c"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/shrm-senior-client-partner-b2c\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fshrm-senior-client-partner-b2c"}]}