{"id":1760020,"url":"https://alion.io/job/shuttlers-lead-performance-marketing","title":"Lead, Performance Marketing","company":{"id":62375,"name":"Shuttlers","domain":"shuttlers.co","url":"https://alion.io/company/shuttlers","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Zoho Recruit","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Lagos, Nigeria"],"countries":["NG"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":12000,"max_usd":33000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":1099},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":true},{"name":"Google Ads","optional":true},{"name":"Meta Ads","optional":true}],"status":"live","first_seen_at":"2026-10-03T12:24:20Z","employer_posted_date":"2026-10-03","last_verified_at":"2026-10-25T09:42:57Z","board_verified":true,"closed_at":null,"days_open":21,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":21},"description":"Shuttlers is a leading technology-driven transportation company revolutionizing the way people move in African cities. We are committed to providing safe, reliable, affordable, and comfortable shared mobility solutions that ease the daily commute for professionals and businesses. Our mission is to transform the commuting experience, reduce traffic congestion, and contribute to a more sustainable urban environment.\nRole Summary\nThe Lead, Performance Marketing is responsible for driving efficient digital customer acquisition, conversion, activation, engagement, and retention across Shuttlers'products.\nThis role will own the performance marketing engine across paid digital channels, while also leading lifecycle and growth marketing initiatives designed to move customers through the funnel and increase repeat usage. The role will be responsible for continuously optimizing campaigns, budgets, audiences, creative, customer journeys, and marketing channels to deliver measurable growth at an efficient cost.\nKey Responsibilities\nDevelop and execute Shuttlers' digital performance marketing strategy across paid social, search, display, and other relevant digital acquisition channels.\nManage and optimize digital marketing budgets to deliver against customer acquisition, conversion, and revenue targets.\nOwn campaign performance across the full acquisition funnel, from awareness and consideration through sign-up, first trip, repeat usage, and retention.\nContinuously analyze channel, audience, creative, placement, and campaign performance to identify opportunities to improve CAC, CPA, conversion, and ROAS.\nDevelop and manage structured testing programs across audiences, creative, messaging, offers, landing pages, and campaign formats.\nWork closely with the Creative team to develop and test high-performing digital creative and messaging.\nIdentify new digital acquisition channels and opportunities for scalable customer growth.\nDevelop and execute lifecycle campaigns across email, push notifications, SMS, in-app messaging, and other relevant channels.\nDevelop segmented customer journeys for onboarding, activation, engagement, retention, reactivation, and other key customer moments.\nUse customer behavior and product usage data to develop targeted campaigns that increase frequency, repeat bookings, and customer lifetime value.\nCollaborate with Product and Data teams to improve conversion points, tracking, attribution, customer segmentation, and digital customer journeys.\nEstablish and maintain performance dashboards and reporting that provide clear visibility into marketing efficiency and growth.\nDevelop and communicate actionable insights from campaign and customer data to inform marketing and business decisions.\nCollaborate closely with Brand, Product, Data, Sales, and Operations teams to ensure performance and lifecycle marketing activity supports broader business objectives.\nRequirements\nBachelor's degree in Marketing, Business Administration, Data Analytics, or a related field.\nMinimum of 5-7 years of progressive experience in Performance Marketing, Digital Marketing, Growth Marketing, or a related role.\nProven experience managing digital acquisition campaigns and marketing budgets across multiple channels.\nDemonstrated experience improving acquisition efficiency, conversion, activation, retention, or customer lifetime value.\nHands-on experience with lifecycle marketing and CRM channels including email, push notifications, SMS, or marketing automation.\nPreferred Skills\nStrong analytical and quantitative skills, with the ability to translate performance data into actionable growth strategies.\nExceptional understanding of paid digital acquisition, funnel optimization, attribution, and marketing analytics.\nStrong experience with performance marketing platforms such as Meta Ads, Google Ads, and other relevant digital channels.\nDemonstrated ability to design, execute, and measure A/B tests and growth experiments.\nStrong understanding of lifecycle marketing, customer segmentation, CRM, and retention strategies.\nStrong creative instincts and ability to work with creative teams to develop and optimize performance-driven content.\nDemonstrated collaborative mindset, with experience interacting effectively with Product, Data, Creative, and Leadership teams.\nFamiliarity with technology, consumer internet, marketplace, fintech, or urban mobility businesses is a 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open","p_open":1,"p_active":0.788,"p_room":0.75,"age_days":21,"expected_fill_days":27,"reasons":["conf:0","win:late"],"computed_at":"2026-10-25T05:49:26Z"},"pay":null,"html_url":"https://alion.io/job/shuttlers-lead-performance-marketing","json_url":"https://alion.io/job/shuttlers-lead-performance-marketing.json","meta":{"generated_at":"2026-10-25T10:17:16Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per 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