{"id":2502945,"url":"https://alion.io/job/sigma-world-conversion-rate-optimisation-specialist","title":"Conversion Rate Optimisation Specialist","company":{"id":4430493,"name":"Fromart","domain":"fromart.com","url":"https://alion.io/company/fromart","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"BambooHR","truth_index":{"grade":"B","score":75,"open_postings":15,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-22T06:10:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"GA4","optional":false},{"name":"Hotjar","optional":false},{"name":"HubSpot","optional":false},{"name":"Shopify","optional":false},{"name":"WooCommerce","optional":false},{"name":"PHP","optional":true}],"status":"live","first_seen_at":"2026-10-05T00:00:00Z","employer_posted_date":"2026-10-05","last_verified_at":"2026-10-22T20:40:57Z","board_verified":true,"closed_at":null,"days_open":17,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":17},"description":"About SiGMA\nFounded in 2014 and headquartered in Malta, SiGMA Group employs over 400 professionals across six global offices, including Malta, Cyprus, Serbia, São Paulo, Manila and Armenia. SiGMA is a global leader in gaming, emerging tech, affiliate marketing, events, and media, best known for its flagship international summits and industry-leading platforms. The company’s culture champions inclusivity, sustainability, collaboration, and philanthropic impact through its SiGMA Foundation initiative.\nAbout the Role\nThe CRO Specialist will own the conversion performance of SiGMA Group's websites, with a primary focus on event ticketing and SiGMA Shop. We already drive strong traffic across our brands; this role exists to turn more of that traffic into revenue.\nThe ideal candidate is an expert in user journey strategy and tactics. They can map how visitors move from ad or search to landing page, ticket selection, checkout and post-purchase, pinpoint exactly where and why revenue is being lost, and deliver the changes that recover it. This is a hands-on, commercially driven role measured on revenue, not page aesthetics or dashboards.\nKey Responsibilities\nUser Journey Strategy:\nMap and own the end-to-end user journey for each brand and event: Traffic → Landing Page → Ticket/Product Selection → Cart → Checkout → Payment → Post-Purchase.\nDesign journey strategies by audience, market, device and traffic source, including first-time visitors, returning attendees, sponsors and paid-campaign traffic.\nEnsure a consistent, low-friction path from ad to purchase, with message match between campaigns and landing pages.\nApply behavioural psychology (urgency, scarcity, social proof, anchoring, choice architecture) to shape journeys that convert.\nConversion Funnel Analysis:\nIdentify drop-off points, friction and bottlenecks using GA4, heatmaps, session recordings, and user feedback.\nSegment performance by device, source, campaign, geography and customer type.\nSeparate traffic quality problems from on-site conversion problems and report clearly where revenue is lost.\nExperimentation & A/B Testing:\nOwn the CRO roadmap and testing backlog, prioritised by revenue impact, effort and confidence.\nBuild hypotheses from quantitative and qualitative evidence, write experiment briefs, and define success metrics.\nRun A/B and multivariate tests on pages, CTAs, forms, pricing presentation and checkout.\nAnalyse results, decide to implement, iterate or reject, and maintain a test and learnings log.\nCheckout, Payment & Revenue Growth:\nReduce checkout steps and fields, optimise mobile checkout, and analyse abandonment by stage.\nReview payment methods, presentation and success/failure rates across markets and currencies.\nGrow Average Order Value through ticket upgrades, VIP packages, bundles, add-ons, upsells and cross-sells without hurting core conversion.\nAdvise on pricing hierarchy, package comparison, early-bird mechanics and ticket tier differentiation.\nTracking & Reporting:\nValidate GA4, GTM and HubSpot tracking for every key journey event and close measurement gaps.\nReport weekly on CVR, AOV, ARPC, abandonment and test results to marketing leadership.\nQuantify the incremental revenue delivered by the CRO programme.\nCross-Team Collaboration:\nPartner with Paid Media, Social, Content, Product, UX/UI and Engineering on landing pages and journey changes.\nTranslate findings into clear requirements: Problem → Evidence → Hypothesis → Change → Expected Impact → Measurement.\nReview new journeys before build and challenge friction or complexity.\nSupport evaluation of ticketing, e-commerce, payment and testing platforms.\nCore KPIs\nWebsite Conversion Rate and landing-page conversion\nRevenue per Visitor (RPV) and Average Order Value (AOV)\nCart and checkout abandonment\nPayment success rate\nUpsell/cross-sell attach rate\nIncremental revenue from experiments\nContribution to ROAS and cost per ticket\nFirst 30 Days\nAudit the full ticketing journey on desktop and mobile, with priority on paid-traffic funnels.\nSet conversion baselines for each funnel stage and validate tracking.\nIdentify and size the biggest revenue leaks.\nDeliver a prioritised CRO roadmap split into quick wins and larger builds.\nLaunch the first structured experiments and set up ongoing CRO reporting.\nKey Skills & Requirements\n4+ years in CRO, growth or e-commerce optimisation, with a proven record of increasing website revenue, not just monitoring metrics.\nExpert in user journey mapping, funnel analysis and conversion strategy and tactics.\nStrong grasp of behavioural psychology and persuasion principles applied to web design and copy.\nHands-on experience with A/B testing tools (e.g. VWO, Optimizely, AB Tasty or similar) and experimentation frameworks.\nAdvanced GA4 and Google Tag Manager; experience with heatmap and session tools such as Hotjar or Microsoft Clarity.\nStrong understanding of CVR, AOV, RPV, CAC, ROAS, LTV and checkout abandonment.\nExperience with Shopify, WooCommerce, ticketing platforms or comparable commerce systems.\nExperience optimising checkout and payment flows, including mobile.\nTechnically comfortable enough to work with developers on tracking, integrations and payment gateways.\nCommercially minded, evidence-driven and pragmatic in separating high-impact work from minor tweaks.\nOrganised, able to manage multiple brands, events and deadlines at once.\nExperience in event ticketing, conferences, iGaming, travel or high-volume e-commerce is a strong advantage.\nExperience with international journeys across markets, currencies and payment methods is a strong advantage.\nFluent in English (C1 or higher); additional languages are an asset.\nWhy SiGMA Group?\nGrow with us- Play an important role in SiGMA's continued expansion across Latin America and help strengthen our presence within the land-based gaming industry. \nFree iGaming Academy access- Develop your industry knowledge with access to professional courses and training. \nTravel perks- Attend major gaming events, visit our international offices and build relationships with industry leaders around the world. \nPerformance rewards- High performers are recognised and provided with opportunities for career progression through annual reviews and bi-yearly performance check-ins. \nInternational exposure- Work with leading casino operators, gaming companies and senior industry stakeholders across LATAM and SiGMA's wider global network.","description_format":"text","description_chars":6428,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce"],"lifecycle":[{"event":"open","at":"2026-10-14T06:44:33Z"}],"visa":[],"liveness":{"score":48,"band":"ok","label":"Likely open","p_open":1,"p_active":0.533,"p_room":0.9,"age_days":17,"expected_fill_days":26,"reasons":["conf:12","stale_co","velocity","win:mid"],"computed_at":"2026-10-22T06:10:10Z"},"pay":null,"html_url":"https://alion.io/job/sigma-world-conversion-rate-optimisation-specialist","json_url":"https://alion.io/job/sigma-world-conversion-rate-optimisation-specialist.json","meta":{"generated_at":"2026-10-22T22:12:42Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":7195,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-23T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4430493},"rest":"https://alion.io/mcp/rest/get_company?id=4430493"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fsigma-world-conversion-rate-optimisation-specialist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fsigma-world-conversion-rate-optimisation-specialist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fsigma-world-conversion-rate-optimisation-specialist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/sigma-world-conversion-rate-optimisation-specialist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fsigma-world-conversion-rate-optimisation-specialist"}]}