{"id":2291822,"url":"https://alion.io/job/silverfin-performance-marketing-executive","title":"Performance Marketing Executive","company":{"id":54382,"name":"Silverfin","domain":"silverfin.com","url":"https://alion.io/company/silverfin","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Ghent, Belgium"],"countries":["BE"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":62050,"max":83950,"currency":"EUR","period":"year","gross":null,"usd_annual":94081},"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"GA4","optional":false},{"name":"GDPR","optional":false},{"name":"Google Ads","optional":false},{"name":"Google Sheets","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"LinkedIn Ads","optional":false},{"name":"Looker","optional":false},{"name":"Microsoft Excel","optional":false},{"name":"Power BI","optional":false},{"name":"Salesforce","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-09-14T07:24:40Z","employer_posted_date":"2026-09-14","last_verified_at":"2026-10-13T23:31:07Z","board_verified":true,"closed_at":null,"days_open":29,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":29},"description":"Who we are?\nSilverfin is a cutting-edge cloud software solution built by accountants, for accountants.\nFounded in 2013, Silverfin was created to solve the frustrations of manual, error-prone processes in analysing financial data and compliance. From day one, we’ve been a cloud-first platform with an open API architecture, leveraging structured data to transform how accountants work.\nOur mission is simple: to enhance and support the accountancy profession through AI and automation, ensuring accountants remain relevant and respected in the future of finance.\nIn 2023, Silverfin became part of the Visma Group, joining one of Europe’s leading providers of cloud software. This partnership strengthens our ability to innovate and expand our impact within the accountancy industry.\nToday, Silverfin is trusted by over 1000+ firms across 19 countries. Our clients include all of the Big 4 accounting firms, as well as leading global networks like BDO, PKF, Baker Tilly, Grant Thornton, and Moore.\nHeadquartered in Ghent, with a 2nd office in South of Belgium (Mont-Saint-Guibert) and offices in London, Luxembourg, Gouda (NL). We're a team of over 200 people - including a diverse remote engineering team working across multiple time zones - all working together to drive innovation in accounting.\nHow would you support our success?\nYour role\n\nAs our Performance Marketing Specialist at Silverfin, you will be the first dedicated performance marketer, leading paid media execution end-to-end across all active markets. This is a hands-on role with plenty of opportunity to shape and develop how performance marketing works at Silverfin. You will build and optimise campaigns, identify opportunities to improve performance and use data to guide where our investment can have the greatest impact.\nThis is a build-from-the-ground-up opportunity. Paid social CPL varies across our regions, media performance needs a proper rebuild, `brand awareness and conversion have room to grow. Our agency partners have supported us so far, but we believe this is the right moment to build more expertise in-house, with someone who can lead the work end to end. If you like stepping into a situation with real room to build something meaningful and shape what comes next, this role is the perfect fit.\nYou will work closely with the demand generation team and the regional field marketers (BE-FR, BE-NL, UK, DK, LU), and cross-functional partners in web, product marketing, and RevOps to rebuild our top funnel pipeline from the ground up.\nThis role is crucial in driving Silverfin's growth by ensuring the best performance of digital media buying channels and coherent user journey to improve conversion rate of marketing leads.\n\nWhat would you do to drive our success?\nYour responsibilities\n\nPaid Media Execution & Channel Strategy\nLead LinkedIn Ads campaigns end-to-end - audience architecture, creative briefing, bidding strategy, and ongoing optimisation - inhouse.\nManage Google Ads (Search, Display, Performance Max) across all active regions with a focus on high-intent, lower-CPL acquisition.\nBalance Brand and Demand Generation paid media for our ABM approach\nIntroduce and grow B2B intent platforms and content distribution channels as a complementary MQL channel.\nSupport Ads for retargeting and brand amplification; explore brand funnel reach\nManage agencies with clear accountability : set KPIs, challenge media plans, and retain or replace based on measurable performance.\nBudget Reallocation & ROAS Management\nDiagnose channel efficiency across regions and build the case for shifting budget from underperforming paid social to paid search and intent platforms.\nManage multi-market paid media budgets with discipline and transparency - track pacing daily, reallocate promptly when performance shifts, and report against CPL, CAC, and ROAS targets.\nBuild bottoms-up media plans with clear assumptions and present the rationale confidently to leadership.\nTracking\nEnsure our tracking infrastructure is firing properly: implement Google Tag Manager, pixel frameworks, and Conversion API (CAPI) across all active channels and regions\nEstablish post-cookie, multi-touch re-engagement models that are GDPR-compliant across EU and UK markets\nPartner with Marketing Ops to ensure lead progression is clearly traceable from media channels and agency activity through HubSpot and, later, Salesforce\nAnalytics, Reporting & Data\nBuild and maintain real-time performance dashboards (Looker Studio or equivalent) giving marketing teams weekly visibility on CPL, ROAS, CAC, and channel contribution to pipeline.\nMonitor daily campaign metrics and deliver monthly reports with diagnosis and next steps.\nUse GA4, SQL, or advanced spreadsheet analysis to answer performance questions independently and turn data into actionable insights.\nConversion Rate Optimisation & Trial Conversion\nAudit landing pages, ad-to-page message match, and audience qualification quality.\nRun structured A/B and multivariate tests across landing pages, ad creatives, and CTAs to systematically rebuild conversion rates.\nPartner with web and product teams on trial onboarding UX - surface the data on where drop-off occurs and co-own the solution.\nCross-Functional Collaboration\nCoordinate with regional field marketers to localise performance campaigns across BE-FR, BE-NL, UK, Denmark,Luxembourg and Key Accounts.\nProvide feedback to content and creative team on ad assets grounded in performance data - what's working, what angle to test next, what the audience responds to.\n\nWhat would success look like?\nYour performance & accountability\n\nReduce paid social CPL materially within 90 days - through channel reallocation, audience refinement, or budget shift to higher-performing channels.\nReshape LinkedIn campaign management in-house and establish documented benchmarks that support objective assessment of agency performance.\nEstablish a live performance dashboard used by marketing leadership to track weekly CPL, ROAS, CAC, and pipeline contribution by channel.\nLaunch B2B intent platforms and content distribution channels within the first six months, generating clearly attributed MQLs.\nIncrease paid search as a share of overall performance, achieving a lower CPL than current paid media benchmarks across at least two regions.\n\nWhat will support your success?\nExperience and Qualifications\n\n3-5+ years of hands-on experience managing performance marketing or paid media campaigns - with experience across both strategy and direct execution.\nProven track record of running LinkedIn Ads campaigns independently, with measurable B2B pipeline impact.\nAdvanced mastery of Google Ads Manager and LinkedIn Campaign Manager\nExperience managing multi-market paid media budgets at scale (€50k+ monthly) with accountable ROI.\nB2B SaaS experience strongly preferred - with understanding of longer sales cycles, MQL-to-SQL conversion dynamics, and account-based approaches.\nExperience working with or managing external paid media agencies - with the confidence to set clear expectations, review performance, and give constructive direction based on results\nA degree in marketing, business, data, or a related field - or equivalent practical experience.\nYou have experience running paid media across Benelux, UK&I and other European markets.\n\nSkills and knowledge\n\nExperience with Google Tag Manager implementation, pixel frameworks, and Conversion API (CAPI).\nExperience with dashboard and reporting tools: Looker Studio, PowerBI, or equivalent - able to build channel performance views for marketing leadership.\nSQL or advanced Excel/Google Sheets for ad-hoc performance analysis and independent data exploration.\nUnderstanding of GDPR implications for paid tracking, consent management, and cross-border data activation across EU and UK markets.\nKnowledge of CRO methodology: structured A/B testing, statistical significance, landing page optimisation.\nExperience with B2B intent platforms and content syndication: how to activate and measure review syndication as an MQL channel.\nFamiliarity with HubSpot or Salesforce for CRM-connected attribution and lead pipeline reporting.\nFluency in performance metrics: ROAS, CAC, LTV, CPL, MQL contribution - and how to present them clearly to non-technical stakeholders.\n\nAttitude and personality-related traits\n\nHands-on - willing and able to build and run campaigns directly\nClear and transparent - communicates openly about performance, including what is working and where improvements are needed.\nData-informed and action-oriented - uses evidence to guide decisions and tests strong hypotheses without waiting for perfect certainty.\nStrong agency management - sets clear performance expectations, challenges recommendations constructively, and uses industry benchmarks to assess results.\nCurious and forward-looking - keeps up with paid media developments, platform changes, and emerging formats, and brings new ideas proactively.\nStructured and self-organised - manages multiple campaigns and markets effectively, communicates blockers early, and follows through on commitments.\nGrowth mindset - treats every campaign as a learning opportunity; captures what worked and why, and shares those learnings to strengthen future performance.\n\nWe care for you\nBe part of something bigger - Join a growing SaaS company that’s now proudly part of Visma, Europe’s leader in mission-critical cloud software.\n\nA connected team, wherever you are - Take part in regular team activities, retreats, and offsites to keep our culture thriving.\n\nGrow with us - Take advantage of career development opportunities and a personal training allowance to support your growth.\n\nTime to recharge - Enjoy our company-wide Wellbeing Days off each month (reviewed annually).\n\nFair compensation - Receive a competitive rewards package with benefits tailored to your role.\n\nFlexibility with connection - We have a hybrid setup, with a minimum of two days a week in the office. However, we understand that life can be unpredictable, so we offer flexibility to accommodate unexpected events. Our offices in Belgium (Ghent and Mont-Saint-Guibert), the UK (London), the Netherlands (Gouda), and Luxembourg provide great spaces to collaborate and connect.","description_format":"text","description_chars":10228,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"Belgium","iso":"BE","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-10-11T19:17:55Z"}],"visa":[],"liveness":{"score":55,"band":"ok","label":"Likely open","p_open":1,"p_active":0.735,"p_room":0.75,"age_days":28,"expected_fill_days":31,"reasons":["conf:1","win:late"],"computed_at":"2026-10-13T05:45:00Z"},"pay":{"stated_usd_annual":94081,"is_top_pay":false},"html_url":"https://alion.io/job/silverfin-performance-marketing-executive","json_url":"https://alion.io/job/silverfin-performance-marketing-executive.json","meta":{"generated_at":"2026-10-14T01:57:25Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":2946,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-15T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":54382},"rest":"https://alion.io/mcp/rest/get_company?id=54382"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fsilverfin-performance-marketing-executive"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fsilverfin-performance-marketing-executive"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fsilverfin-performance-marketing-executive"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/silverfin-performance-marketing-executive\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fsilverfin-performance-marketing-executive"}]}